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System and method for managing customized reward offers

  • US 20030061097A1
  • Filed: 08/12/2002
  • Published: 03/27/2003
  • Est. Priority Date: 08/28/1997
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining account data associated with the financial account;

    determining a first performance target that is associated with the financial account;

    determining a reward offer, in which the reward offer is associated with at least one reward term;

    transmitting an indication of the first performance target to the account holder;

    transmitting an indication of the at least one reward term to the account holder;

    receiving transaction data that is associated with the financial account; and

    determining a second performance target based on the transaction data, in which the second performance target is associated with the financial account.

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