Intelligent, non-intrusive, adaptive wireless discount coupon delivery system over GPRS

• US 20030064713A1
• Filed: 09/28/2001
• Published: 04/03/2003
• Est. Priority Date: 09/28/2001
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Deshpande, Nikhil M.
• Granted Patent: US 6,775,539 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
• CPC Class Codes: H04W 8/26 Network addressing or numbering for mobility support
• CPC Class Codes: H04W 84/04 Large scale networks; Deep hierarchical networks
• CPC Class Codes: H04W 88/02 Terminal devices
• CPC Class Codes: H04W 88/08 Access point devices
• CPC Class Codes: H04W 88/14 Backbone network devices

Abstract

An intelligent, non-intrusive, adaptive wireless discount coupon delivery system over General Packet Radio Service (“GPRS”) bearer service. The system generates and delivers electronic coupons to subscribers'"'"' GPRS mobile stations from business entities in the subscribers'"'"' vicinity. The system bases its delivery on the subscribers'"'"' profiles stored in their mobile phones, which may include their cellular location and their shopping histories. The main components of the system include: a GPRS mobile station, a base station, a mobile-switching center (“MSC”), a serving GPRS service node (“SGSN”), a coupon generating server (“CGS”), an offer generating server (“OGS”), and store pricing databases. The system increases the facility and trustworthiness of wireless coupon delivery by isolating subscriber profile information from stores'"'"' pricing databases.

Claims

1. A wireless coupon delivery system over wireless technology, comprising:

a mobile station terminal connected to a wireless network;

a base station having a base station identification and connected to a mobile switching center and service node;

a mobile switching center and a service node, connected to the wireless network, wherein the service node has a database that contains base station identifications and cell locations to determine a location of a subscriber;

a coupon generating server (“

CGS”

), connected to the wireless network, that uses location information to find stores in a desired geographic area;

an offer generating server (“

OGS”

), connected to the wireless network and to at least one of a store pricings database, that negotiates offers and generates personalized and traceable offer numbers;

a store listings database, connected to the wireless network, that comprises a list of business entities; and

at least one of a store pricings database connected to the OGS.

2. The system of claim 1, wherein the wireless technology is a General Packet Radio Service (“

GPRS”

).

3. The system of claim 1, wherein the mobile station terminal stores information about a subscriber in a profile.

4. The system of claim 3, wherein the profile contains information of at least one of a name, a telephone number, stores of interest, a credit card number, and a preferred customer number.

5. The system of claim 1, wherein the wireless network is a public data communication network including at least one of an Internet and an Intranet.

6. The system of claim 1, wherein the mobile station sends a request for “

coupon service”

to the service node.

7. The system of claim 1, wherein the service node transmits a subscriber profile and location information to the CGS.

8. The system of claim 7, wherein the CGS uses the profile and location information to query store listings and find stores in a desired geographic location.

9. The system of claim 7, wherein the CGS contacts the OGS with the subscriber profile information and store listings.

10. The system of claim 1, wherein the OGS communicates with the store pricing database to negotiate an offer.

11. The system of claim 1, wherein the CGS and OGS maintain subscriber privacy.

12. The system of claim 1, wherein the OGS generates personalized and traceable offer numbers based on subscriber profile information and transmits the offer numbers to the CGS.

13. The system of claim 12, wherein the CGS converts an offer number into a bar code image and sends it to a subscriber'"'"'s mobile station.

14. The system of claim 1, wherein the OGS communicates with the CGS and store pricing database to delete an offer number if time has expired.

15. The system of claim 14, wherein the CGS communicates with the mobile station to inform the subscriber of expiration of the offer.

16. A method of delivering wireless discount coupons over wireless technology comprising:

creating and storing a subscriber profile in a mobile station terminal;

connecting the mobile station to a wireless network;

sending a request for “

coupon service”

to a service node;

determining a location of a subscriber;

transmitting the subscriber profile and the location information to a coupon generating server;

using the subscriber profile and the location information to query a store listings database and locate stores in a desired geographical area;

negotiating an offer between an offer generating server and store pricing databases;

generating a unique, personalized, and traceable offer number;

contacting the store pricing databases to update records;

sending the offer number and a description to the coupon generating server;

updating the offer generating server database and communicating with the coupon generating server and the store pricing databases to delete the offer number if time has expired.

20. The method of claim 16, wherein the offer generating server uses an algorithm for generating the offer number that uses the subscriber'"'"'s profile information.

21. The method of claim 16, wherein the coupon generating server converts an offer number into a bar code image and sends it to a subscriber'"'"'s mobile station.

22. The method of claim 16, wherein the coupon generating server and the offer generating server maintain subscriber privacy.

23. The method of claim 16, wherein the subscriber profile has a public section and a private section and contains information of at least one of a name, a telephone number, stores of interest, a credit card number, and a preferred customer number.

17. The method of claim 17, wherein the wireless technology is a General Packet Radio Service (“

GPRS”

).

18. The method of claim 17, wherein the coupon generating server compares a cell location with a store listings database to locate stores within the desired geographical area.

19. The method of claim 18, wherein the coupon generating server uses a gradual expansion algorithm to locate the stores in the desired geographical area.

24. A wireless coupon delivery system comprising a readable medium and a computer-readable program code stored on the computer readable medium having instructions to:

create and store a subscriber profile;

determine a subscriber location;

query store listings and extract listings of stores that best match the subscriber profile;

negotiate an offer;

generate an offer number based on the subscriber profile;

update pricing records; and

convert the offer number into a bar code image; and

compare the offer number with a stored number.

25. The system of claim 24, wherein the subscriber profile has a public section and a private section and contains information of at least one of a name, a telephone number, stores of interest, a credit card number, and a preferred customer number.

26. The system of claim 24, wherein the subscriber location is determined by a base station identification and a cell location.

27. The system of claim 24, wherein a coupon generating server and an offer generating server act as brokers on behalf of a subscriber and do not communicate personal information about the subscriber.

28. The system of claim 24, wherein an offer generating server updates its records by tagging a subscriber “

preferred.”

29. The system of claim 24, wherein an offer generating server communicates with a coupon generating server and a store pricing database to delete the offer number upon expiration of time, and the coupon generating server communicates with a mobile station to inform a subscriber of expiration.

30. The system of claim 29, wherein communication occurs over a wireless data communication network.