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Virtual customer database

  • US 20030065620A1
  • Filed: 10/03/2002
  • Published: 04/03/2003
  • Est. Priority Date: 10/03/2001
  • Status: Active Grant
First Claim
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1. A method of delivering personalized services to a consumer operating a communication device, the method comprising:

  • a) receiving a request for one of pull services and push services;

    b) identifying a virtual key, the virtual key indicative of a consumer associated with the request;

    c) identifying a participating business and an internal customer ID as a function of the virtual key and the intent of the request when the request is for pull services;

    d) identifying a communication services provider, a communication channel and a communication device address as a function of the virtual key when the request is for push services;

    e) forwarding the request and the internal customer ID to the participating business when the request is for pull services; and

    f) forwarding the request over the communication channel to a communication device as a function of a device address when the request is for push services.

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