Cooperative system for measuring electronic media
First Claim
1. A method of measuring the electronic media usage of an individual by a media research entity, including the steps of:
- defining at least one specialized task useful to the media research entity for a media handler provided by a second entity to perform, the at least one specialized task concerning a handling of electronic media by the media handler;
tracking the individual with at least one software agent of the media research entity, wherein at least one of the software agents obtains a product of the specialized task performed by the media handler via at least one defined interface that provides interoperability between the media handler and the at least one software agent; and
receiving from at least one of the software agents the product of the specialized task.
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Accused Products
Abstract
A cooperative electronic media measurement system is disclosed that measures the electronic media usage of one or more individuals by a media research entity. The media research entity defines at least one specialized task useful to the media research entity. The at least one specialized task is performed by a media handler provided by another entity and concerns a handling of electronic media by the media handler. The individual is tracked with at least one software agent of the media research entity. At least one software agent obtains a product of the specialized task performed by the media handler via at least one defined interface that provides interoperability between the media handler and the at least one software agent. Cooperative media handlers automatically obtain information from, or otherwise obtain information about, presented media objects including identification tags, if present, and other information, for collection by the research data collection agents.
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Citations
100 Claims
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1. A method of measuring the electronic media usage of an individual by a media research entity, including the steps of:
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defining at least one specialized task useful to the media research entity for a media handler provided by a second entity to perform, the at least one specialized task concerning a handling of electronic media by the media handler;
tracking the individual with at least one software agent of the media research entity, wherein at least one of the software agents obtains a product of the specialized task performed by the media handler via at least one defined interface that provides interoperability between the media handler and the at least one software agent; and
receiving from at least one of the software agents the product of the specialized task. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A method of measuring the electronic media usage of an individual by a software agent of a media research entity, including the steps of:
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the software agent obtaining a product of a specialized task performed by a media handler provided by a second entity via at least one defined interface that provides interoperability between the media handler and the software agent, wherein the specialized task concerns a handling of electronic media by the media handler; and
providing the product of the specialized task to the media research entity. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67)
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68. A method for a media handler provided by a first entity to perform at least one specialized task concerning a handling of electronic media that is useful to a media research entity distinct from said first entity, including the steps of:
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performing at least one specialized task concerning the handling of electronic media that is useful to the media research entity; and
providing the product of the at least one specialized task to a software agent of the media research entity via at least one defined interface which provides interoperability between the media handler and a software agent. - View Dependent Claims (69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100)
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Specification