Subscriber interface device for use with an intelligent content-broadcast network and method of operating the same
First Claim
1. An interface for use with a broadcast receiver that receives a broadcast stream comprising primary and secondary content, detects cues in the broadcast stream delineating the secondary content, and selectively substitutes alternate secondary content into the broadcast stream based at least in part on the profiles of current users, said interface comprising:
- a memory device for storing user-profile information;
a user-identity input device for indicating which users are currently using the receiver; and
a processor in communication with the input device and with the memory device, said processor for associating the current user identity information with the stored user-profile information, wherein the processor controls the selection and substitution of alternate secondary content into the broadcast stream based at least in part on the associated user-profile information.
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Accused Products
Abstract
An interface device and method for use with an intelligent content-broadcast network. User profile information is collected and stored in a memory device assessable to a secondary content processor. Secondary content is information, such as advertisements from a television network source, that is available for insertion into the primary broadcast stream as appropriate. When a particular user is identified as viewing a primary-content program, a processor associates the user with a stored profile and uses the profile information to determine what, if any, secondary content should be inserted and thus presented to the user as if it had been a part of the broadcast stream. The portion of the primary broadcast stream where secondary content may be inserted is indicated by embedded cues.
190 Citations
21 Claims
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1. An interface for use with a broadcast receiver that receives a broadcast stream comprising primary and secondary content, detects cues in the broadcast stream delineating the secondary content, and selectively substitutes alternate secondary content into the broadcast stream based at least in part on the profiles of current users, said interface comprising:
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a memory device for storing user-profile information;
a user-identity input device for indicating which users are currently using the receiver; and
a processor in communication with the input device and with the memory device, said processor for associating the current user identity information with the stored user-profile information, wherein the processor controls the selection and substitution of alternate secondary content into the broadcast stream based at least in part on the associated user-profile information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for selectively substituting alternate secondary content into the primary content stream received in a broadcast receiver, the receiver having a control processor in communication with a memory device, said method comprising the steps of:
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storing at least one user profile in the memory device;
identifying a current user of the broadcast receiver;
determining if the identified current user corresponds to a user profile stored the memory device and, if so, determining, based at least in part on the corresponding user profile, whether the available alternate secondary content should be substituted into the content stream; and
executing, in the control processor, a control routine to direct the receiver to substitute the alternate secondary content into the content stream, if it is determined that the substitution should be performed. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification