Computer system and method for the establishment of a virtual marketplace of promotional values
First Claim
1. A distributed computer system for the establishment of a marketplace for branded promotional values issued by at least two businesses and being awarded to at least two consumers, said distributed computer system comprising:
- a persistent storage node arranged for storing data related to said promotional values, said at least two businesses and said at least two consumers;
an application server node for managing data stored by said persistent storage node, for executing transaction processing regarding said data, and for interfacing with said at least two businesses and said at least two consumers;
said distributed computer system being adapted for communicating with said at least two businesses and for communicating with mobile communication devices associated with said at least two consumers;
said distributed computer system being arranged to allow transactions involving said promotional values between said at least two businesses and said at least two consumers, thereby providing said marketplace between said at least two businesses, and between said at least two consumers, respectively.
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Accused Products
Abstract
The invention relates to a distributed computer system for the establishment of a marketplace for branded promotional values issued by at least two businesses and being awarded to at least two consumers. The invention also relates to a method for the establishment of a marketplace of branded promotional values issued by at least two businesses and being awarded to at least two consumers. Also, the invention relates to a method for facilitating and improving marketing and promotional activities through the establishment of a marketplace for branded promotional values issued by at least two businesses and being awarded to at least two consumers. By means of the invention, businesses are allow to interact with mobile consumers via wireless interactive marketing services. In this manner, consumers are allowed to earn, spend and trade so-called M-points, which are associated with a corresponding issuing business, and attributed by a point value determined by the corresponding issuing business. The invention allows for the interchangeability of points issued by different merchants, which in turn allows automatic co-/cross-marketing between different businesses.
195 Citations
47 Claims
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1. A distributed computer system for the establishment of a marketplace for branded promotional values issued by at least two businesses and being awarded to at least two consumers, said distributed computer system comprising:
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a persistent storage node arranged for storing data related to said promotional values, said at least two businesses and said at least two consumers;
an application server node for managing data stored by said persistent storage node, for executing transaction processing regarding said data, and for interfacing with said at least two businesses and said at least two consumers;
said distributed computer system being adapted for communicating with said at least two businesses and for communicating with mobile communication devices associated with said at least two consumers;
said distributed computer system being arranged to allow transactions involving said promotional values between said at least two businesses and said at least two consumers, thereby providing said marketplace between said at least two businesses, and between said at least two consumers, respectively. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for the establishment of a marketplace of branded promotional values issued by at least two businesses and being awarded to at least two consumers, said method comprising:
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storing data related to said promotional values, said at least two businesses and said at least two consumers in a persistent storage node;
managing said stored data and interfacing with said at least two businesses and said at least two consumers, by means of an application server node;
transmitting information related to said promotional values, said at least two businesses and said at least two consumers by communicating with said at least two businesses and with mobile communication devices being associated with said at least two consumers; and
allowing transactions involving said promotional values between said at least two businesses and said at least two consumers by means of said distributed computer system, thereby providing said marketplace between said at least two businesses, and between said at least two consumers, respectively. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method for facilitating and improving marketing and promotional activities through the establishment of a marketplace of branded promotional values issued by at least two businesses and being awarded to at least two consumers, said method comprising:
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storing data related to said promotional values, said at least two businesses and said at least two consumers;
managing stored data and transmitting data related to said promotional values to and from mobile communication devices being associated with said consumers; and
allowing transactions involving said promotional values between said at least two businesses and said at least two consumers, thereby providing said marketplace between said at least two businesses, and between said at least two consumers, respectively. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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Specification