Method for developing a strategic customer-value-driven plan to create high growth business opportunities

• US 20030074240A1
• Filed: 10/12/2001
• Published: 04/17/2003
• Est. Priority Date: 10/12/2001
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Kaiser, Gary, Northcott, Michael, Silverman, Amy, Kaplan, Soren, Sato, Steve
• Application Number:
  US09/974,846
• Publication Number:
  US 20030074240A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method for systematically and consistently developing a strategic plan to create high growth business opportunities is disclosed. The method includes the steps of performing an initiation meeting, performing a pre-invent session, performing pre-work and performing an invent session. The method further designs a business opportunity environment, develops the business opportunity environment, demonstrates the business opportunity environment and refines a business plan. Additionally, the method performs an alignment meeting, performs a commitment meeting and markets a pilot. Another method for systematically and consistently developing a business opportunity is also disclosed. The method includes the steps of performing an initiation meeting, performing a pre-invent session, performing pre-work and performing an invent session. The method further validates a business venture, designs a business opportunity environment, develops the business opportunity environment and demonstrates the business opportunity environment. Additionally, the method refines a business plan, performs an alignment meeting, performs a commitment meeting and markets a pilot. A computer readable medium on which is embedded computer software comprising a set of instructions for executing one or more of the above mentioned methods is also disclosed.

Claims

1. A method for systematically and consistently developing a business opportunity, the method comprising the steps of:

performing an initiation meeting;

performing a pre-invent session;

performing pre-work;

performing an invent session;

designing a business opportunity environment;

developing the business opportunity environment;

demonstrating the business opportunity environment;

refining a business plan;

performing an alignment meeting;

performing a commitment meeting; and

marketing a pilot.

2. The method of claim 1 wherein the step of performing an initiation meeting further comprises the steps of:

executing an agreement for a collaborative invent process; and

executing an agreement to develop the business opportunity environment.

3. The method of claim 1 wherein the step of performing a pre-invent session further comprises the steps of:

preparing for the invent session;

agreeing on goals;

performing an assessment of existing research data;

negotiating roles; and

assigning responsibilities.

4. The method of claim 1 wherein the step of performing pre-work further comprises the steps of:

defining key questions;

gathering pre-existing research data from participants and assessing further research requirements;

developing a plan to perform research;

executing primary research;

executing secondary research on customer segments, society, businesses, industry and technology trends; and

recruiting expert participation.

5. The method of claim 1 wherein the step of performing the invent session further comprises the steps of:

generating a common understanding of the research and choosing an initial focus area;

generating a roadmap and development of a strategic business plan associated with the business opportunity; and

defining a customer experience associated with the business opportunity environment.

6. The method of claim 1 wherein the step of designing the business opportunity environment further comprises the steps of:

designing an experience goal associated with a pilot; and

designing a technical architecture associated with the pilot.

8. The method of claim 1 wherein the step of demonstrating the business opportunity environment further comprises the steps of:

demonstrating the pilot as a proof of concept;

analyzing customer response to the business opportunity environment; and

determining impact on the business case.

9. The method of claim 1 wherein the step of refining the business plan further comprises the step of:

defining a substantially total customer experience;

defining a business model; and

defining a technology architecture roadmap.

10. The method of claim 1 wherein the step of performing an alignment meeting further comprises the steps of:

gaining alignment form key stakeholders; and

outlining roles and resources associated with moving forward.

11. The method of claim 1 wherein the step of performing a commitment meeting further comprises the steps of:

finalizing roles;

finalizing resources;

identifying substantially critical assumptions; and

finalizing a substantially detailed short term plan associated with moving forward.

12. The method of claim 1 wherein the step of marketing the pilot further comprises the steps of:

introducing the pilot to at least one of, an initial target market, an initial target segment and an initial target location; and

performing a limited market test associated with understanding customer uptake.

13. The method of claim 1 further comprising the step of validating a business venture.

14. The method of claim 13 wherein the step of validating a business venture further comprises the steps of:

examining assumptions;

building a business case; and

defining technical options.

7. The method of claim I wherein the step of developing the business opportunity environment further comprises the steps of:

developing technical architecture associated with the business opportunity environment; and

building a prototype associated with the business opportunity environment.

15. A method for systematically and consistently developing a strategic plan to create high growth business opportunities, the method comprising the steps of:

performing an initiation meeting;

performing a pre-invent session;

performing pre-work;

performing an invent session;

validating a business venture;

designing a business opportunity environment;

developing the business opportunity environment;

demonstrating the business opportunity environment;

refining a business plan;

performing an alignment meeting;

performing a commitment meeting; and

marketing a pilot.

16. The method of claim 15 wherein the step of performing an initiation meeting further comprises the steps of:

executing an agreement for a collaborative invent process; and

executing an agreement to develop the business opportunity environment.

17. The method of claim 15 wherein the step of performing a pre-invent session further comprises the steps of:

preparing for the invent session;

agreeing on goals;

performing an assessment of existing research data;

negotiating roles; and

assigning responsibilities.

18. The method of claim 15 wherein the step of performing pre-work further comprises the steps of:

defining key questions;

gathering pre-existing research data from participants and assessing further research requirements;

developing a plan to perform research;

executing primary research;

executing secondary research on customer segments, society, businesses, industry and technology trends; and

recruiting expert participation.

19. The method of claim 15 wherein the step of performing the invent session further comprises the steps of:

generating a common understanding of the research and choosing an initial focus area;

generating a roadmap and development of a strategic business plan associated with the business opportunity; and

defining a customer experience associated with the business opportunity environment.

20. A computer readable medium on which is embedded computer software comprising a set of instructions for executing a method of systematically and consistently developing a strategic plan to create high growth business opportunities, the method comprising:

performing an initiation meeting;

performing a pre-invent session;

performing pre-work;

performing an invent session;

designing a business opportunity environment;

developing the business opportunity environment;

demonstrating the business opportunity environment;

refining a business plan;

performing an alignment meeting;

performing a commitment meeting; and

marketing a pilot.