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Personal video recorder and method for inserting a stored advertisement into a displayed broadcast stream

  • US 20030074661A1
  • Filed: 10/17/2001
  • Published: 04/17/2003
  • Est. Priority Date: 10/17/2001
  • Status: Active Grant
First Claim
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1. A method for displaying a targeted advertisement to a viewer of a display in conjunction with displaying a broadcast stream on the display, the method comprising:

  • a. selecting a broadcast stream;

    b. displaying the selected broadcast stream on the display;

    c. receiving a first signal from a viewer control interface indicating a viewer reaction to the selected broadcast stream;

    d. defining a viewer profile of the viewer of the display based on the viewer reaction to the selected broadcast stream;

    e. selecting a first advertisement from a plurality of stored advertisements based on the viewer profile of the viewer of the display; and

    f. displaying the first advertisement on the display.

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