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Advertising using a combination of video and banner advertisements

  • US 20030076347A1
  • Filed: 10/19/2001
  • Published: 04/24/2003
  • Est. Priority Date: 10/19/2001
  • Status: Active Grant
First Claim
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1. In a system that includes a processor and a display device on which video programming can be displayed, a method for transitioning to a video advertisement by displaying a related banner advertisement, the method comprising the acts of:

  • generating, on the display device, a display screen on which a video advertisement is to be displayed, the display screen being generated at a time prior to a time at which the video advertisement is available to be displayed;

    displaying a banner advertisement on the display screen at a region that coincides with a region where the video advertisement is to be displayed, the banner advertisement having subject matter that is related to that of the video advertisement; and

    when the video advertisement becomes available to be displayed, replacing the banner advertisement with the video advertisement.

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