Method for the promotion of recognition software products

• US 20030078828A1
• Filed: 04/17/2001
• Published: 04/24/2003
• Est. Priority Date: 04/17/2001
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Basson, Sara H., Kanevsky, Dimitri, Zadrozny, Wlodek
• Granted Patent: US 7,200,565 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for promoting use of a product having an adaptation module is provided comprising the steps of: providing sample data of a person; accessing the sample data associated with the person; using the sample data to adapt the product to the person utilizing the adaptation module of the product; making the product available to the person; tracking use of the adapted product by the selected person; storing data in the person database as tracking data associated with the selected person; obtaining feedback data from the selected person regarding the selected person'"'"'s satisfaction with the product; storing the feedback data in the person database in association with the selected person; incorporating the tracking data and the feedback data associated with the selected person into an advertisement; and advertising the product.

Claims

1. A method for promoting use of a product having an adaptation module comprising the steps of:

providing sample data of a person;

accessing the sample data associated with the person; and

using the sample data to adapt the product to the person utilizing the adaptation module of the product.

2. The method according to claim 1, further comprising the step of making the product available to the person.

3. The method according to claim 1, wherein the sample data is created prior to adapting the product.

4. The method according to claim 2, further comprising the step of selecting the person from a person database storing data associated with the person, the associated data including the sample data associated with the person.

5. The method according to claim 1, wherein a plurality of products is available for promotion and a product is selected to be promoted.

6. The method according to claim 1, further comprising the steps of:

accessing a person database storing data associated with at least one person, wherein the database stores accessing data associated with the at least one person, the accessing data providing instructions for accessing the sample data;

selecting a person from the person database;

retrieving accessing data associated with the selected person; and

accessing the sample data based on the retrieved accessing data.

7. The method according to claim 4, further comprising the steps of:

tracking use of the adapted product by the selected person; and

storing data in the person database as tracking data associated with the selected person.

8. The method according to claim 7, further comprising the steps of:

obtaining feedback data from the selected person regarding the selected person'"'"'s satisfaction with the product; and

storing the feedback data in the person database in association with the selected person.

9. The method according to claim 8, further comprising the steps of:

incorporating the tracking data and the feedback data associated with the selected person into an advertisement; and

advertising the product.

10. The method according to claim 4, further comprising the steps of:

scanning publicly available material for finding a name of a person not entered in the person database and data associated with a person having an entry in the person database

updating the person database by adding a found name of a person not entered in the person database; and

updating the person database by adding data associated with a person having associated data stored in the database.

11. A system for promoting use of a product having an adaptation module comprising:

a person database storing data associated with at least one person including accessing data providing instructions for accessing sample data associated with the at least one person; and

a server accessing accessing data associated with a person selected for promoting the product from the at least one person, wherein the server uses the accessing data to access the sample data for the selected person and uses the sample data to adapt the product to the selected person utilizing the adaptation module of the product.

12. The system according to claim 11, wherein the sample data is stored in the person database in association with the selected person.

13. The system according to claim 11, wherein the server accesses a product database storing product data associated with at least one product, wherein for each product of the at least one product the product data includes instructions for using the product and adapting the product to a user, and wherein the server retrieves the product data associated with a product selected for promotion and uses the instructions included in the associated product data to adapt the selected product to the person.

14. The system according to claim 13, wherein the server further comprises a user interface for allowing an operator of the server to select at least one of a product for promotion and a person for promoting the selected product.

15. The system according to claim 11, wherein the data associated with the at least one person further includes contact data including information for one of providing data to the at least one person and providing the at least one person with access to data, and wherein the server uses the contact information for making the adapted product available to the at least one person.

16. The system according to claim 11, wherein the accessing data further includes recording instrumentation data for providing instructions to one of a device and an operator of a device for recording the sample data, and wherein the server uses the recording instrumentation data for providing instructions to one of a device and an operator of a device for recording the sample data.

17. The system according to claim 11, wherein the data associated with at least one person further includes associated persons data including accessing data for accessing sample data associated with at least one associated person, wherein the server uses the sample data associated with the at least one associated person to adapt the product to the at least one associated person.

18. The system according to claim 11, further comprising a person database update module, wherein the update module scans publicly available material for:

finding a name of a person not entered in the person database and enters the found name in the person database; and

for finding data associated with a person already having associated data stored in the person database and adds the found data to the data associated with the person already having associated data stored in the person database