Marketing supporting method and device using electronic message

• US 20030078833A1
• Filed: 10/21/2002
• Published: 04/24/2003
• Est. Priority Date: 04/21/2000
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Suzuki, Yoshihiko, Morita, Takumi
• Application Number:
  US10/258,242
• Publication Number:
  US 20030078833A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/06398 Performance of employee with respect to a job function
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

By client'"'"'s selectively registering a salesperson, a support server (1) for permission marketing is provided where a salesperson whom a client approved achieves one-on-one communications with the client. When the client enters an identifying code of the salesperson in the support server (1), entry of the client is registered into a client list of the salesperson. The salesperson prepares a message addressed to a client registered in the client list file. A catch image based on a catch phrase or an image of the salesperson can be associated with the message. The prepared message to be addressed to the client is sent to the support server (1) and is stored in a message database (330). When the client accesses to the support server by using a browser, a message addressed to the client is read out, and an image for guiding a message from a salesperson whom the client approved of is displayed. When the client clicks on the guidance image, messages can be read and information linked to the guidance image can be browsed, and so forth.

Claims

1. A marketing supporting method characterized in that it includes:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson; and

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client.

2. A marketing supporting method as recited in claim 1, characterized in that it further includes registering into a salesperson list file of the client an entry of a salesperson whom the customer approved of, on the occasion of said generating of the selective registration table, so as to enable preparation of a message from the client to the salesperson.

3. A marketing supporting method as recited in claim 1 or claim 2, characterized in that it further includes:

receiving the client'"'"'s canceling registration of the salesperson;

notifying the salesperson whose registration was canceled, to the effect that registration has been canceled by the client;

disabling the selective registration table that associated the salesperson table of the salesperson whose registration was canceled, with the salesperson table of the client who carried out the cancellation; and

deleting an entry of the client who carried out the cancellation, from the client list file of the salesperson whose registration was canceled, on the occasion of said disabling the selective registration table.

4. A marketing supporting method as recited in any one of claim 1 to claim 3, wherein said registering entry of the client is such that in the selective registration table there is provided an entry into which the salesperson in charge of the client can input a note regarding the client, and the table is supplied as the client list file of the salesperson.

5. A marketing supporting method as recited in claim 4, wherein, as an entry for the note, there is provided an entry which sets importance of the client.

6. A marketing supporting method as recited in claim 2, wherein said registering entry of the salesperson is such that a salesperson'"'"'s profile stored in the salesperson table of a salesperson whom a client approved is included in the entry of the salesperson so as to be registered into the salesperson list file of the client.

7. A marketing supporting method characterized in that it includes:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson;

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client; and

supporting to compose a message to be sent to a client registered in the customer list file by providing the salesperson with a formal library, prepared in advance, for use with business.

8. A marketing supporting method as recited in claim 7, wherein said supporting is such that, in order to display an image for guiding the message on a client terminal, there is provided an interface which prepares the guidance image, and an input of a catch phrase which appears in the image is received.

9. A marketing supporting method as recited in claim 7, wherein said supporting is such that, in order to display an image for guiding the message on a client terminal, there is provided an interface which prepares the guidance image, and setting of a personal image of the salesperson which appears in the image is received.

10. A marketing supporting method as recited in any one of claim 7 to claim 9, wherein said supporting further includes receiving setting of expiration date of the message from the salesperson, and disabling a message whose expiration date has passed in order for the message not to be displayed on a client-side terminal.

11. A marketing supporting method characterized in that it includes:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson;

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client; and

displaying an image that guides a message from a salesperson whom the client approved of, on a screen of a terminal of the client.

12. A marketing supporting method as recited in claim 11, wherein said displaying is such that, upon receipt of setting of priority for a plurality of salespersons whom the client approved of, guidance of a message of the salesperson is image-displayed in accordance with the priority.

13. A marketing supporting method as recited in claim 12, wherein said displaying is such that guidance of a message of a salesperson whose priority is high is image-displayed while a message of a salesperson whose priority is low is displayed in a listed manner in accordance with an instruction from the client.

14. A marketing supporting method as recited in any one of claim 11 to claim 13, wherein said displaying is such that a message whose expiration date has passed is not displayed.

15. A marketing supporting method as recited in any one of claim 11 to claim 13, wherein said displaying is such that an image which guides a message from a salesperson is displayed by utilizing a personal image of the salesperson.

16. A marketing supporting method as recited in any one of claim 11 to claim 15, wherein said displaying is such that, when there is no unread messages from the salesperson, profile for the salesperson'"'"'s company is image-displayed in place of message guidance.

17. A marketing supporting method as recited in any one of claim 11 to claim 15, further including, in the event that the guidance image is clicked by the client, displaying a message associated with the image.

18. A marketing supporting method as recited in any one of claim 11 to claim 16, further including, in the event that the guidance image is clicked by the customer, switching an accessing site of the client to a link site associated with the image so as to display information of the link site.

19. A marketing supporting method characterized in that it includes:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said customer with the salesperson table of an approved salesperson;

registering entry of the customer into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client; and

storing status of each message by unitarily managing messages that the salesperson sent to a plurality of clients registered in the client list file.

20. A marketing supporting method as recited in claim 19, further including:

notifying the salesperson about the status of the message; and

receiving from the salesperson a request that an unread message be canceled.

21. A marketing supporting method as recited in claim 19, further including, in the event that the salesperson requested that already read messages be canceled, refusing the cancellation request.

22. A marketing supporting method as recited in claim 19, further including suggesting an action that the salesperson should take for the client, based on the status.

23. A marketing supporting method as recited in claim 22, wherein said suggesting the action is such that a content of the action to be taken for the client is determined based on whether or not a message sent from the salesperson to the client is unread or the number of days elapsed after the client read the message when the message is already read.

24. A marketing supporting method as recited in claim 22, wherein said suggesting the action is such that a content of the action is determined based on, among a plurality of messages that the salesperson sent to the client, at least one of the number of messages in a state of being unread and the number of days elapsed after a most recent day when the client read a plurality of the messages.

25. A marketing supporting method as recited in claim 23 or claim 24, wherein said suggesting the action is such that a plurality of decision criteria for actions are set up in correspondence to importance levels of clients, and a content of the action is determined based on a decision criterion suited for an importance level.

26. A marketing supporting method further includes evaluating performance of the salesperson in accordance with status of contact with clients registered in the client list file.

27. A marketing supporting method as recited in claim 26, wherein said evaluating performance is such that performance of the salesperson is evaluated based on the number of clients registered in the client list file.

28. A marketing supporting method as recited in claim 26, wherein said evaluating performance is such that performance of the salesperson is evaluated based on the number of messages sent to clients registered in the client list file.

29. A marketing supporting method as recited in claim 26, wherein said evaluating performance is such that performance of the salesperson is evaluated based on a ratio at which messages sent to clients registered in the client list file are read by the clients.

30. A marketing supporting method as recited in any one of claim 26 to claim 29, wherein said storing status is such that the statuses of messages a plurality of salespersons sent to their own clients whom the plurality of salespersons are in charge of are unitarily managed, and said evaluating performance is such that performance of the plurality of salespersons is compared and evaluated.

31. A program characterized in that it causes a computer to execute the processes of:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson; and

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client.

32. A program characterized in that it causes a computer to execute the processes of:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson;

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client; and

supporting to compose a message to be sent to a client registered in the client list file by providing the salesperson with a formal library, prepared in advance, for use with business.

33. A program characterized in that it causes a computer to execute the processes of:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson;

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client; and

displaying an image which guides a message from a salesperson whom the client approved of, on a screen of a terminal of the client.

34. A program characterized in that it causes a computer to execute the processes of:

receiving an input of personal data of a client so as to be stored in a client table;

receiving an input of personal data of a salesperson so as to be stored in a salesperson table;

receiving identifying data of a salesperson in order for the client to approve the salesperson;

generating a selective registration table which, based on the identifying data that a client has inputted, associates the client table of said client with the salesperson table of an approved salesperson;

registering entry of the client into a client list file of the approved salesperson, on the occasion of said generating the selective registration table, so as to enable preparation of a message to said client; and

storing status of each message by unitarily managing messages that the salesperson sent to a plurality of clients registered in the customer list file.

35. A marketing supporting apparatus characterized in that it includes:

a client database which stores a client table that inputs personal data of a client;

a salesperson database which stores a salesperson table that inputs personal data of a salesperson and a selective registration table that associates the client table with the salesperson table;

a selective registration unit which receives, from a client, registration of identifying data of a salesperson whom said client approves;

a salesperson-side message interface which supports preparation of a message addressed to the client from the salesperson;

a message database which stores the message addressed to the client; and

a client-side message interface which provides the client with the message addressed to the client via a network, by reading out the message from said message database,

wherein, when the registration of the identifying data of the salesperson is received from the client, said selective registration unit generates and stores the selective registration table which associates the salesperson table of the salesperson identified by the identifying data with the client table of the client who performed the registration, and

said salesperson-side message interface, on the occasion of generation of the selective registration table, enables preparation of a message to the client who performed the registration.

36. A marketing supporting apparatus as recited in claim 35, wherein said message database is a single database structured such that the salesperson and the client can read and write messages by commonly accessing thereto via said salesperson-side message interface and said customer-side message interface, respectively.

37. A marketing supporting apparatus as recited in claim 35 or claim 36, wherein said message database is structured such that status of message by client is recorded in units of message, based on sender ID'"'"'s and receiver ID'"'"'s recorded in a header portion of message, and the salesperson can unitarily read messages belonging to a plurality of clients whom the salesperson himself/herself is in charge of, together with the status thereof.

38. A marketing supporting apparatus as recited in claim 35, wherein said salesperson-side message interface is such that in the selective registration table there is provided an entry into which a note regarding the client who performed the registration can be inputted and the table is supplied to the salesperson as a client list file of the salesperson.

39. A marketing supporting apparatus as recited in claim 38, wherein said selective registration unit receives from the client a request that registration of the salesperson be canceled, and said client managing unit deletes entry of the client who requested the cancellation, from the client list file.

40. A marketing supporting apparatus as recited in claim 38 or claim 39, wherein, as an entry for the note, there is provided an entry which sets importance of the client.

41. A marketing supporting apparatus as recited in claim 35, said salesperson-side message interface supports preparation of a guidance image displayed on a terminal of the client addressed, and receives from the salesperson an input of a catch phrase which appears in the image.

42. A marketing supporting apparatus as recited in claim 35, wherein said salesperson-side message interface supports preparation of a guidance image displayed on a terminal of the client addressed and receives setting of an personal image of the salesperson which appears in the image.

43. A marketing supporting apparatus as recited in claim 35, further including a formal library, used for a message addressed to a client, for use with business, wherein said salesperson-side message interface prepares a guidance image for the message displayed on a terminal of the client addressed, and supports preparing a message associated with the image by using the formal library.

44. A marketing supporting apparatus as recited in any one of claim 35 to claim 37, wherein said salesperson-side message interface receives setting of expiration date of the message from the salesperson, and sets a flag that disables a message whose expiration date has passed.

45. A marketing supporting apparatus as recited in any one of claim 41 to claim 44, wherein said salesperson-side message interface displays on a client terminal an image for guiding a message from the salesperson registered by the client.

46. A marketing supporting apparatus as recited in claim 45, wherein said client-side message interface receives, from the client, setting of priority of a plurality of salespersons whom the client registers, and image-displays guidance of a message of the salesperson in accordance with the priority.

47. A marketing supporting apparatus as recited in claim 45, wherein said client-side message interface image-displays guidance of a message of a salesperson whose priority is high while a message of a salesperson whose priority is low is displayed in a listed manner in accordance with an instruction from the client.

48. A marketing supporting apparatus as recited in claim 44, wherein said client-side message interface terminates display of a message to which a disabling flag is attached due to the fact that expiration date thereof has passed.

49. A marketing supporting apparatus as recited in claim 37, further including an action determining unit which suggests an action that the salesperson should take for the client, based on the status.

50. A marketing supporting apparatus as recited in claim 49, wherein said action determining unit determines a content of the action to be taken for the client based on whether or not a message sent from the salesperson to the client is unread or the number of days elapsed after the client read the message when the message is already read.

51. A marketing supporting apparatus as recited in claim 49, wherein said action determining unit determines a content of the action to be taken for the client based on, among a plurality of messages that the salesperson sent to the client, at least one of the number of messages in a state of being unread and the number of days elapsed after a most recent day when the client read a plurality of the messages.

52. A marketing supporting apparatus as recited in claim 50 or claim 51, wherein said action determining unit sets up a plurality of decision criteria for actions in correspondence to importance levels of clients, and determines a content of the action based on a decision criterion suited for an importance level.

53. A marketing supporting apparatus as recited in claim 38, further including a statistical analysis unit which evaluates performance of the salesperson in accordance with status of contact with clients registered in the client list file.

54. A marketing supporting apparatus as recited in claim 53, wherein said statistical analysis unit evaluates performance of the salesperson based on the number of clients registered in the client list file.

55. A marketing supporting apparatus as recited in claim 53, wherein said statistical analysis unit evaluates performance of the salesperson based on the number of messages sent to clients registered in the client list file.

56. A marketing supporting apparatus as recited in claim 53, wherein said statistical analysis unit evaluates performance of the salesperson based on a ratio at which messages sent to clients registered in the client list file are read by the clients.

57. A marketing supporting apparatus as recited in any one of claim 53 to claim 56, wherein said message database manages unitarily the status of messages that a plurality of salespersons sent to their own clients whom the plurality of salespersons are in charge of, and said statistical analysis unit compares and evaluates performance of the plurality of salespersons.