Method, apparatus and program product providing business processes using media identification and tracking of associated user preferences

• US 20030079015A1
• Filed: 05/08/2002
• Published: 04/24/2003
• Est. Priority Date: 05/09/2001
• Status: Abandoned Application

• Current Assignee: Dotclick Corporation, Emission LLC (Intellectual Ventures LLC)
• Original Assignee: Dotclick Corporation
• Inventors: Fein, Gene S., Jones, E. Oliver, Salotto, Anthony
• Application Number:
  US10/143,729
• Publication Number:
  US 20030079015A1
• Time in Patent Office: Days
• US Class Current: 709/225
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for targeted market testing and promotion of a media recording for an media recording distribution entity is provided using a computer program plug-in and collecting information related to a playing media recording. Based upon the collected information, playing media recording preferences are stored and cross-referencing the in a user preference database. Computer users having a preference associated with the media recording are identified by analyzing the user preference database. Selected media recording are distributed to the identified users for playing. User reactions to the selected media recording are gathered, both actively and passively. The gathered user reaction information is analyzed and reported on.

Claims

1. A method for providing targeted market testing and promotion of a media recording for an media recording distribution entity, comprising:

using a computer program plug-in, collecting information related to a playing media recording;

based upon the collected information, storing and cross-referencing the playing media recording preferences in a user preference database;

identifying computer users having a preference associated with the media recording by analyzing the user preference database;

distributing a selected media recording to the identified users for playing;

gathering user reactions to the selected media recording both actively and passively; and

analyzing and reporting on the gathered user reaction information

2. The method of claim 1 wherein the analyzing and reporting allow users to recruit other users to be targeted for distributions.

3. The method of claim 1 wherein the media recording distribution entity is a radio station.

4. A method for providing retail marketing and promotion of an media recording for an media recording distribution entity, comprising:

using a computer program plug-in, collecting information related to a playing media recording;

based upon the collected information, storing and cross-referencing the playing media recording preferences in a user preference database;

identifying computer users having a preference associated with the media recording by analyzing a user preference database;

distributing to the identified users a message regarding information for purchasing the media recording;

gathering user reactions to the message both actively and passively; and

analyzing and reporting on the gathered user reaction information.

5. The method of claim 4 wherein the analyzing and recording allow users to recruit other users to be targeted for distributions.

6. The method of claim 4 wherein the media recording distribution entity is a media recording retailer.

7. A method for providing marketing and promotion for a concert, comprising:

identifying computer users having a preference associated with the concert by analyzing a user preference database;

selecting identified users according to a relationship between the geographic location of the concert and a designated marketing area associated with the user;

distributing to the selected users a message regarding the concert.

8. The method of claim 7 wherein the distributing farther includes using the message to enable the user to purchase tickets for the concert.

9. The method of claim 7 wherein the message is distributed in real-time as the user is listening to a media recording associated with the concert.

10. The method of claim 7 wherein the selected users recruit other users to be targeted for distributions.