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Method, apparatus and program product providing business processes using media identification and tracking of associated user preferences

  • US 20030079015A1
  • Filed: 05/08/2002
  • Published: 04/24/2003
  • Est. Priority Date: 05/09/2001
  • Status: Abandoned Application
First Claim
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1. A method for providing targeted market testing and promotion of a media recording for an media recording distribution entity, comprising:

  • using a computer program plug-in, collecting information related to a playing media recording;

    based upon the collected information, storing and cross-referencing the playing media recording preferences in a user preference database;

    identifying computer users having a preference associated with the media recording by analyzing the user preference database;

    distributing a selected media recording to the identified users for playing;

    gathering user reactions to the selected media recording both actively and passively; and

    analyzing and reporting on the gathered user reaction information

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