Advertisement delivery systems, advertising content and advertisement delivery apparatus, and advertisement delivery methods

• US 20030083937A1
• Filed: 11/01/2001
• Published: 05/01/2003
• Est. Priority Date: 11/01/2001
• Status: Abandoned Application

• Current Assignee: Arihiro Yoshida, Masayuki Hasegawa
• Original Assignee: Arihiro Yoshida, Masayuki Hasegawa
• Inventors: Yoshida, Arihiro, Hasegawa, Masayuki
• Application Number:
  US10/000,666
• Publication Number:
  US 20030083937A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 61/00 Network arrangements, protocols or services for addressing or naming
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

An advertisement delivery system, advertising content and advertisement delivery apparatus, and an advertisement delivery method is provided which enables a viewer to effectively utilize advertising information without difficulty and to easily reach a desired advertisement, with which an advertiser is capable of delivering its advertisement effectively to a viewer who belongs to the class of people who purchase its class of products. In an advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, advertising content having one or more advertisements that are focussed on a predetermined target in advance and having an address part indicating a link relationship with a web site relating to said advertisements, and an advertisement delivery apparatus for delivering said advertising content are arranged on a fast communication network, and the advertisement delivery system delivers the advertising content to the viewer based on requests of the viewer.

Claims

1. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance, said advertising having an address part indicating a link relationship with a WEB site relating to said advertisements;

an advertisement delivery apparatus for delivering said advertising content being arranged on said fast communication network; and

said advertising content being delivered by said delivery apparatus to the viewer in response to a request of the viewer.

2. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance, said advertising content having an address part indicating a link relationship with other advertising content relating to said advertisements;

an advertisement delivery apparatus for delivering said advertising content being arranged on said fast communication network; and

said advertising content being delivered by said delivery apparatus to the viewer in response to a request of the viewer.

3. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertising components in which management information is added to advertisement data and each advertisement is focussed on a predetermined target by at least one of;

a predetermined genre, a predetermined category and a predetermined concept and being configured with an arbitrary time, said advertising content being delivered to the viewer by said network.

5. The advertisement delivery system according to claim 3, wherein said advertising component has at least one or more address parts each indicating a link relationship with a WEB site relating to said advertisements or other advertising content.

7. The advertising delivery system according to claim 3, wherein one advertisement composed of said plurality of advertising components is provided in said advertising content.

4. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertising components in which management information is added to advertisement data, said advertising content being delivered to the viewer.

6. The advertising delivery system according to claim 4, wherein said advertising component has at least one or more address parts each indicating a link relationship with a WEB site relating to said advertisements or other advertising content.

8. The advertising delivery system according to claim 4, wherein one advertisement composed of said plurality of advertising components is provided in said advertising content.

9. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content automatic generation portion for automatically creating new advertising content, in a form for transmission on said fast communication network, based on at least one of;

multiple viewing histories, delivery histories and trading histories of the viewer being provided.

10. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance;

an advertisement delivery apparatus for delivering said advertising content;

a receiving device with which the user can browse said advertising content; and

a WEB site that is linked to said focussed advertisements.

11. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance; and

a receiving device with which the user can browse said advertising content, wherein when the viewer receives delivery of said advertising content from said receiving device and performs an operation for browsing said advertising content, the browsing operation is recorded as a viewing history.

13. An advertisement delivery system according to claim 11, wherein said viewing history is sent from said receiving device to an advertisement delivery apparatus for delivering said advertising content.

15. An advertisement delivery system according to claim 13, wherein said viewing history is recorded, and a viewing history management program for sending said viewing history, upon delivery of said advertising content, to said advertisement delivery apparatus is incorporated in said receiving device of the viewer.

12. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance; and

a receiving device with which the user can browse said advertising content, wherein when the viewer receives delivery of said advertising content from said receiving device and continues an operation for browsing said advertising content for a predetermined length of time or more, the browsing operation is recorded as a viewing history.

14. An advertisement delivery system according to claim 12, wherein said viewing history is sent from said receiving device to an advertisement delivery apparatus for delivering said advertising content.

16. An advertisement delivery system according to claim 14, wherein said viewing history is recorded, and a viewing history management program for sending said viewing history, upon delivery of said advertising content, to said advertisement delivery apparatus is incorporated in said receiving device of the viewer.

17. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance and having an address part that is linked to a WEB site relating to said advertisements;

an advertisement delivery apparatus for delivering said advertising content; and

a receiving device with which the viewer can browse said advertising content;

wherein said advertisement delivery apparatus records as a delivery history at least one of a delivery history at the time when said advertising content is delivered to said receiving device and a delivery history of information including a connection to said WEB site when said receiving device receives delivery of said advertising content and the viewer may perform an operation for browsing said advertising content and make a connection to said WEB site via said advertisement delivery apparatus.

18. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance and having an address part that is linked to a WEB site relating to said advertisements;

an advertisement delivery apparatus for delivering said advertising content; and

a receiving device with which the viewer can browse said advertising content, wherein when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is a trading site, trading or purchase information from said trading site utilized by the viewer being recorded as a trading history.

19. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance and an advertisement delivery apparatus for delivering said advertising content being arranged on said fast communication network; and

new advertising content being generated based on three pieces of information consisting of acquired information, market trend information of a specific market set for each user group which is a target of said advertising content, and trend information of a wider market to which said user group belongs, wherein said acquired information consisting of each of a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and performs an operation for browsing said advertising content, and said advertising content makes a connection to a WEB site that is linked to said focussed advertisements via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information of a trading site when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content being a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus, and wherein said connected WEB site is said trading site, and wherein

said new advertising content is saved in said advertisement delivery apparatus; and

an indication that said new advertising content is saved in said advertisement delivery apparatus is made available for disclosure to the viewer by predetermined means.

23. An advertisement delivery system according to claim 19, wherein said advertising content is linked to one or more other advertising content items, the advertising content items are arranged in a multi-layered structure, and an address part that is linked to said WEB site is provided at least in the lowermost advertising content.

20. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance and an advertisement delivery apparatus for delivering said advertising content being arranged on said fast communication network; and

new advertising content, in a form for transmission on said fast communication network, is generated based on three pieces of information consisting of acquired information, market trend information of a specific market set for each user group to be a target of said advertising content, and trend information of a wider market to which said user group belongs, wherein said acquired information consists of at least one of a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and performs an operation for browsing said advertising content, and said advertising content makes a connection to a WEB site that is linked to said targeted advertisements via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information of a trading site when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content being a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site, and wherein said new advertising content is saved in said advertisement delivery apparatus; and

an indication that said new advertising content is saved in said advertisement delivery apparatus is made available for disclosure to the viewer by predetermined means.

21. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance and an advertisement delivery apparatus for delivering said advertising content being arranged on said fast communication network; and

existing advertising content being updated based on three pieces of information consisting of acquired information, market trend information of a specific market set for each user group to be a target of said advertising content, and trend information of a wider market to which said user group belongs, wherein said acquired information consists of at least one of a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and performs an operation for browsing said advertising content, and said advertising content makes a connection to a WEB site that is linked to said targeted advertisements via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information of a trading site when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content being a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site; and

wherein said updated advertising content is saved in said advertisement delivery apparatus; and

an indication that said updated advertising content is saved in said advertisement delivery apparatus is made available for disclosure to the viewer by predetermined means.

22. An advertisement delivery system for delivering an advertisement to a viewer via a fast communication network, comprising:

advertising content, in a form for transmission on said fast communication network, having one or more advertisements that are focussed on a predetermined target in advance and an advertisement delivery apparatus for delivering said advertising content being arranged on said fast communication network, and

existing advertising content being updated based on three pieces of information consisting of acquired information, market trend information of a specific market set for each user group to be a target of said advertising content, and trend information of a wider market to which said user group belongs, wherein said acquired information consists of;

at least one of;

a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and performs an operation for browsing said advertising content, and said advertising content makes a connection to a WEB site that is linked to said targeted advertisements via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information of a trading site when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who have made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site; and

wherein said updated advertising content is saved in said advertisement delivery apparatus; and

an indication that said updated advertising content is saved in said advertisement delivery apparatus is made available for disclosure to the viewer by predetermined means.

24. Advertising content to be delivered to a viewer via a fast communication network, comprising that:

said advertising being in a form for transmission in said fast communication network, said advertising content being programmed, when the viewer receives delivery of said advertising content by a receiving device the viewer uses and performs an operation for browsing said advertising content, to record said browsing operation as a viewing history.

26. Advertising content according to claim 24, wherein the advertising content is programmed such that said viewing history is sent from said receiving device to an advertisement delivery apparatus for delivering said advertising content.

28. Advertising content according to claim 26, comprising that:

the advertising content is programmed to record a viewing history, and is programmed such that a viewing history management program for sending said viewing history to an advertisement delivery apparatus for delivering advertising content is incorporated in said receiving device of the viewer upon delivery of advertising content.

25. Advertising content to be delivered to a viewer via a fast communication network, comprising that:

said advertising being in a form for transmission on said fast communication network, said advertising content is programmed, if the viewer receives delivery of said advertising content by a receiving device the viewer uses and continues an operation for browsing said advertising content for a predetermined length of time or more, to record said browsing operation as a viewing history.

27. Advertising content according to claim 25, wherein the advertising content is programmed such that said viewing history is sent from said receiving device to an advertisement delivery apparatus for delivering said advertising content.

29. Advertising content according to claim 27, comprising that:

the advertising content is programmed to record a viewing history, and is programmed such that a viewing history management program for sending said viewing history to an advertisement delivery apparatus for delivering advertising content is incorporated in said receiving device of the viewer upon delivery of advertising content.

30. Advertising content to be delivered to a viewer via a fast communication network, comprising:

the advertising content being in a form for transmission on said fast communication network and having an address part that is linked to at least one or more WEB sites; and

said advertising content being programmed, if the viewer receives delivery of advertising content and performs an operation for browsing said advertising content, and the advertising content makes a connection to said WEB sites via an advertisement delivery apparatus for delivering advertising content, to record both a history of delivering advertising content and connection information to said WEB sites thereafter as a delivery history.

31. Advertising content to be delivered to a viewer via a fast communication network, comprising that:

said advertising content is in a form for transmission on said fast communication network and having an address part that is linked to at least one or more WEB sites, and

said advertising content is programmed to record as a trading history utilization information when the viewer performs an operation for browsing the advertising content upon receiving delivery of said advertising content at least one or more times, the advertising content being a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus for delivering advertising content to the viewer, and said connected WEB site is a trading site, utilization information of said trading site utilized by the viewer being recorded as a trading history.

32. Advertising content to be delivered to a viewer via a fast communication network, comprising:

the advertising content in a form for transmission on a fast communication network, arranged in a predetermined layer in a multilayered structure having a link relationship in predetermined advertising content.

33. Advertising content according to claim 32, wherein the advertising content is provided with an address part that is linked to a WEB site relating to the advertising content.

34. Advertising content according to claim 33, wherein the advertising content is arranged in a lowermost layer of said multi-layered structure.

35. An advertisement delivery apparatus for delivering advertising content to a viewer via a fast communication network, comprising:

an advertisement generation element management section for managing various elements for targeting said advertising content to a predetermined target;

an advertisement data management section for managing advertisement data forming said advertising content;

an acquired information management section for managing at least one or more history information among acquired information consisting of each of;

a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and said advertising content performs an operation for browsing said advertising content, and makes a connection to a WEB site relating to said advertising content via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site, and when the viewer utilized said trading site;

an advertising content generation section for creating said advertising content having one or more advertisements that are focussed on a predetermined target by selecting advertisement data from said advertisement data management section considering various elements managed by said advertisement generation element management section and history information managed by said acquired information management section; and

an advertising content delivery section that is capable of delivering advertising content generated in said advertising content generation section to a viewer via said fast communication network.

36. An advertisement delivery apparatus according to claim 35, wherein said various elements for targeting advertising content to said predetermined target include market trend information of a specific market set for each user group which is said predetermined target, trend information of a wider market to which said user group belongs, and an intention of an advertiser, source of an advertisement included in said advertising content, and is provided with first analyzing means for analyzing said market trend information and second analyzing means for analyzing said wider market trend information.

37. An advertisement delivery apparatus, comprising:

an advertisement generation element management section for managing various elements for targeting said advertising content to a predetermined target;

an advertisement data management section for managing advertisement data forming said advertising content;

an acquired information management section for managing at least one or more history information among acquired information consisting of each of;

a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and said advertising content performs an operation for browsing said advertising content, and makes a connection to a WEB site relating to said advertising content via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who have made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site, and when the viewer utilized said trading site; and

advertising content generation section for creating said advertising content having one or more advertisements that are focussed on a predetermined target by selecting advertisement data from said advertisement data management section considering various elements managed by said advertisement generation element management section and history information managed by said acquired information management section.

38. An advertisement delivery apparatus comprising an advertisement delivery section that is capable of delivering advertising content in a form for transmission on a fast communication network having one or more advertisements that are focussed on a predetermined target to a viewer via the fast communication network.

39. An advertisement delivery apparatus, delivering advertising content having one or more advertisements that are focussed on a predetermined target to a viewer via a fast communication network, and comprising:

an acquired information management section for managing at least one or more history information among acquired information consisting of each of;

a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and said advertising content performs an operation for browsing said advertising content, and makes a connection to a WEB site relating to said advertising content via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who have made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site, and when the viewer utilized said trading site.

40. An advertisement delivery apparatus for delivering advertising content to a viewer via a fast communication network, comprising:

an advertisement generation element management section for managing various elements for targeting said advertising content to a predetermined target;

an advertisement data management section for managing advertisement data forming said advertising content;

an acquired information management section for managing at least one or more history information among acquired information consisting of each of;

a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and said advertising content performs an operation for browsing said advertising content, and makes a connection to a WEB site relating to said advertising content via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who have made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site, and when the viewer utilized said trading site;

an advertising content generation section for creating said advertising content having one or more advertisements that are focussed on a predetermined target by selecting advertisement data from said advertisement data management section considering various elements managed by said advertisement generation element management section and history information managed by said acquired information management section; and

an advertising content delivery section that is capable of delivering said advertising content to a viewer via said fast communication network, wherein said advertising content generation section updates said advertising content in said advertising content delivery section by replacing said advertising content generated by said advertising content generation section with an arbitrary one among existing advertising content originally provided in said advertising content delivery section that have the same target or do not have the same target.

41. An advertisement delivery apparatus for delivering advertising content to a viewer via a fast communication network, comprising:

an advertising content generation section for creating advertising content having one or more advertisements that is focussed on a predetermined target;

an advertisement data management section for managing advertisement data forming said advertising content;

an advertising content delivery section that is capable of delivering said advertising content to said viewer via said fast communication network; and

a retrieving section for retrieving and extracting advertisement data from at least one of said advertisement data management section and another advertisement delivery apparatus connected to said advertisement delivery apparatus via or not via said fast communication network;

when the viewer sends a retrieval request to said advertisement delivery apparatus, said advertising content generation section creates new advertising content based on said advertisement data retrieved and extracted by said retrieving section according to said retrieval request, and said generated advertising content is delivered to the viewer from said advertising content delivery section.

42. An advertisement delivery apparatus for delivering advertising content to a viewer via a fast communication network, comprising:

advertising content generation section for creating advertising content having one or more advertisements that is focussed on a predetermined target;

an advertisement data management section for managing advertisement data forming said advertising content;

an advertising content delivery section that is capable of delivering said advertising content to said viewer via said fast communication network; and

a retrieving section for retrieving and extracting advertisement data from at least one of said advertisement data management sections and another advertisement delivery apparatus connected to said advertisement delivery apparatus via or not via said fast communication network;

wherein said retrieving section starts retrieval and extraction of advertisement data according to a retrieval starting instruction, and said advertising content generation section creates new advertising content based on said extracted advertisement data.

43. An advertisement delivery apparatus comprising a retrieving section for retrieving and extracting advertisement data from another advertisement delivery apparatus connected to an advertisement delivery apparatus via or not via a fast communication network.

44. An advertisement delivery apparatus for delivering advertising content to a viewer via a fast communication network, comprising:

an advertisement generation element management section for managing various elements for targeting said advertising content to a predetermined target;

an advertisement data management section for managing advertisement data forming said advertising content;

an acquired information management section for managing at least one or more history information among acquired information consisting of each of;

a viewing history that is recorded when the viewer browses said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content;

a delivery history that is recorded when the viewer receives delivery of said advertising content and said advertising content performs an operation for browsing said advertising content, and makes a connection to a WEB site relating to said advertising content via said advertisement delivery apparatus; and

a trading history that is recorded as utilization information when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content is a connection to said WEB site by the viewer who have made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site is said trading site, and when the viewer utilized said trading site;

an advertising content generation section for creating said advertising content having one or more advertisements that are focussed on a predetermined target by selecting advertisement data from said advertisement data management section considering various elements managed by said advertisement generation element management section and history information managed by said acquired information management section;

an advertising content delivery section that is capable of delivering said advertising content generated by said advertising content generation section to a viewer via said fast communication network; and

a retrieving section for retrieving and extracting advertisement data from at least one of said advertisement data management section and another advertisement delivery apparatus connected to said advertisement delivery apparatus via or not via said fast communication network.

45. An advertisement delivery method for delivering an advertisement to a viewer via a fast communication network, comprising:

arranging advertising content in a form for transmission on said fast communication network having one or more advertisements that are focussed on a predetermined target in advance and having an address part that is linked to a WEB site relating to said advertisements is arranged on said fast communication network; and

delivering said advertising content to the viewer based on requests of the viewer.

46. An advertisement delivery method for delivering an advertisement to a viewer via a fast communication network, comprising:

arranging advertising content in a form for transmission on said fast communication network having one or more advertisements that are focussed on a predetermined target in advance and having an address part that is linked to another advertising content relating to said advertisements is arranged on said fast communication network; and

delivering said advertising content to the viewer based on a request of the viewer.

47. An advertisement delivery method for delivering an advertisement to a viewer via a fast communication network, comprising:

delivering advertising content in a form for transmission on said fast communication network having one or more advertising components in which management information is added to advertisement data and an advertisement is focussed on a predetermined target by at least one of;

a predetermined genre, a predetermined category and a predetermined concept and being configured with an arbitrary time being delivered to the viewer.

48. An advertisement delivery method for delivering an advertisement to a viewer via a fast communication network, comprising:

automatically generating new advertising content based on at least one of;

multiple viewing histories, delivery histories and trading histories of the viewer;

arranging said new advertising content on said fast communication network; and

delivering said new advertising content to the viewer based on a delivery request of the viewer.

49. An advertisement delivery method for delivering an advertisement to a viewer via a fast communication network, comprising:

recording a delivery history when advertising content having one or more advertisements that are focussed on a predetermined target in advance, and having an address part that is linked to a WEB site relating to said advertisements is delivered to the viewer based on a delivery request of the viewer;

recording a viewing history when the viewer browses said advertising content;

recording a delivery history when the viewer browses said advertising content; and

, in addition, said advertising content makes a connection to said WEB site via said advertisement delivery apparatus that delivers said advertising content; and

recording a trading history as utilization information when the viewer performs an operation for browsing said advertising content upon receiving delivery of said advertising content at least one or more times, said advertising content being a connection to said WEB site by the viewer who has made a connection to said WEB site via said advertisement delivery apparatus, and said connected WEB site being trading site, and when the viewer utilized said trading site; and

utilizing at least one or more of said histories in creating said advertising content.