Method of promoting skin care products

• US 20030086712A1
• Filed: 11/08/2001
• Published: 05/08/2003
• Est. Priority Date: 11/08/2001
• Status: Active Grant

• Current Assignee: Johnson & Johnson Consumer Companies Incorporated (Johnson & Johnson)
• Original Assignee: Johnson & Johnson Consumer Companies Incorporated (Johnson & Johnson)
• Inventors: Kollias, Nikiforos, Payonk, Gregory, Merola, Kenneth, Pote, Jeffrey S.
• Granted Patent: US 6,961,517 B2
• Time in Patent Office: Days
• US Class Current: 396/661
• CPC Class Codes: G03B 1/00 Film strip handling
• CPC Class Codes: G09F 5/00 Means for displaying samples packaging per se B65

Abstract

The present invention relates to a method of promoting a skin care product comprising taking a standard photograph of the skin of a person; (ii) taking at least one additional photograph of the skin of the person, the additional photograph selected from the group consisting of an ultraviolet photograph, a blue fluorescence photograph, and a polarized photograph; (iii) presenting the standard photograph and the at least one additional photograph to the person; and (iv) suggesting skin care produces based upon the person'"'"'s review of the presented photographs.

Claims

1. A method of promoting a skin care product, said method comprising

(i) taking a standard photograph of the skin of a person;

(ii) taking at least one additional photograph of the skin of said person, said additional photograph selected from the group consisting of an ultraviolet photograph, a blue fluorescence photograph, and a polarized photograph;

(iii) presenting said standard photograph and said at least one additional photograph to said person; and

(iv) suggesting skin care products based upon said person'"'"'s review of said presented photographs.

2. A method of claim 1, wherein said method further comprises presenting said person with one or more questions relating to said presented photographs and said suggestion of skin care products is based upon said person'"'"'s answers to said one or more questions.

3. A method of claim 1, wherein said method comprises taking a polarized photograph.

4. A method of claim 2, wherein said method comprises taking a polarized photograph.

5. A method of claim 1, wherein said method comprises taking an ultraviolet photograph.

6. A method of claim 2, wherein said method comprises taking an ultraviolet photograph.

7. A method of claim 3, wherein said method further comprises taking an ultraviolet photograph.

8. A method of claim 4, wherein said method further comprises taking an ultraviolet photograph.

9. A method of claim 3, wherein said polarized photograph is taken with a camera by (i) filtering light emitted from a light source with a polarizing filter and (ii) not filtering the light entering said camera with a polarizing filter prior to such light entering said camera.

10. A method of claim 4, wherein said polarized photograph is taken with a camera by (i) filtering light emitted from a light source with a polarizing filter and (ii) not filtering the light entering said camera with a polarizing filter prior to such light entering said camera.

11. A method of claim 5, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

12. A method of claim 6, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

13. A method of claim 7, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

14. A method of claim 8, wherein said ultraviolet photograph is taken by filtering light emitted from a light source with an ultraviolet A filter.

15. A method of claim 1, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

16. A method of claim 2, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

17. A method of claim 10, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

18. A method of claim 14, wherein said standard photograph and at least one of said at least one additional photograph are taken with a single digital camera.

19. A method of claim 15, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.

20. A method of claim 16, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.

21. A method of claim 17, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.

22. A method of claim 18, wherein said standard photograph and said at least one additional photograph are taken within a period of less than about 30 seconds.