Method for providing feedback as to product efficacy

• US 20030093297A1
• Filed: 09/25/2002
• Published: 05/15/2003
• Est. Priority Date: 11/08/2001
• Status: Abandoned Application

• Current Assignee: Unilever Home & Personal Care USA (Unilever PLC)
• Original Assignee: Unilever Home & Personal Care USA (Unilever PLC)
• Inventors: Schilling, Kurt Matthew, Scott, Ian Richard, Iobst, Susanne Teklits, Eddowes, Miles Hugh
• Application Number:
  US10/255,007
• Publication Number:
  US 20030093297A1
• Time in Patent Office: Days
• US Class Current: 705/2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G16H 40/67 for remote operation

Abstract

A method of providing a system of providing feedback to a consumer regarding the efficacy of a treatment product prior to the time at which the efficacy is perceivable by ordinary means to a consumer.

Claims

1. A method of providing personal care products or regimens to consumers for at least one desired benefit toward a personal care condition, said method comprising giving said consumers feedback during product use and informing said consumers of their personal progress towards the desired benefit;

wherein the feedback is based on the results of a diagnostic test that detects early, imperceptible changes in said condition prior to full product benefits being perceivable by the consumer.

2. The method of claim 1, wherein said personal care products are skin care products.

3. The method of claim 2, wherein the consumer benefit being sought is prophylactic in nature and the diagnostic test measures the efficacy of the prophylactic treatment.

4. The method of claim 2, wherein the output of the diagnostic measure is transformed into a communication device intuitively meaningful to the consumer.

5. The method of claim 2 where the communication of the diagnostic test to the consumer is via methods selected from the group consisting of an interactive computer based system, internet, mail, facsimile, point of sale communication, or personal communication.

6. The method of claim 1, wherein the consumer benefit is improving appearance of ageing skin.

7. The method of claim 5, wherein the diagnostic test is based on tests selected from the group consisting of early changes in the autoflouresence properties of the skin, changes in the mechanical properties of the skin, changes in the electrical properties of the skin, changes in the light remission properties of the skin, and changes in the topography of the skin.

8. The method of claim 2, wherein the consumer benefit is increasing the resistance of skin to the drying and damaging effects of environmental stress.

9. The method of claim 1, wherein the diagnostic test is based on tests selected from the group consisting of changes in the chemical composition of the superficial stratum corneum, changes in the electrical conductance properties of the skin, changes in rate of water penetration and release from the stratum corneum, and changes in the remission of light from the skin.

10. The method of claims 2, wherein the consumer benefit being sought is slowing of the aging process in the skin.

11. The method of claim 1, wherein the diagnostic test is based on tests selected from the group consisting of changes in the rate of photon emission from skin after exposure to light, changes in the level of oxidised proteins or lipids in the skin, and changes in the level of antioxidants in the skin.

12. The method of claim 1, wherein the consumer is further provided with advice on how to change the product or regimen to maximize his or her benefit.

13. The method of claim 1, wherein the advice is provided via interrogation of a computer database correlating changes in the diagnostic measure or measures over time of treatment, with the effect of different products or regimens on people who had similar pattern of diagnosed changes.

14. A method of providing a system of providing feedback as to efficacy of a treatment product for a skin condition of a consumer, the method comprising:

(A) collecting information from said consumer regarding a plurality of characteristics associated with said skin condition;

(B) inputting the information into a computerized knowledge system that selects a product that will be effective for said consumer from at least two products that are effective against said skin condition; and

(C) providing the consumer with the treatment product for treating the skin condition;

wherein the computerized knowledge system is derived from a correlation between responses of a population of individuals to a plurality of products and measured characteristics of each of the individuals prior to use of the plurality of products.

15. A method of generating, maintaining and/or growing treatment product sales for a condition of a consumer comprising:

(a) collecting information from said consumer regarding a plurality of characteristics associated with said skin condition;

(b) inputting the information into a computerized knowledge system that selects a product that will be effective for said consumer from at least two products that are effective against said skin condition; and

(c) providing the consumer with the recommended product for treating the skin condition in exchange for payment for the product and/or the recommendation;

(d) providing the consumer with feedback based on diagnostics as to the efficacy of the product prior to subjective evidence of efficacy;

wherein said feedback effects consumer compliance with a recommended product regimen; and

wherein the compliance at least maintains product sales.