Targeted advertising

• US 20030093311A1
• Filed: 11/05/2001
• Published: 05/15/2003
• Est. Priority Date: 11/05/2001
• Status: Abandoned Application

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Knowlson, Kenneth
• Application Number:
  US10/011,953
• Publication Number:
  US 20030093311A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04M 15/58 based on statistics of usage or network monitoring
• CPC Class Codes: H04M 2215/0188 Network monitoring; statistics on usage on called/calling number

Abstract

Suggesting and targeting advertising based at least in part on relationships between individuals in a community and monitored activity of the individuals. Advertising may be targeted according to inferred relationships between individuals. For example, if a household is determined to have four members comprising a man and woman much older than two children, it may be inferred that the man and woman are parents, and the parents may be targeted to receive advertising for birthday presents for the children. Targeting may be refined based at least in part on monitored responses to previous advertising. A common access point, such as a home computer or portable device may be used as one means of monitoring individual activity.

Claims

1. A method for targeting advertising, comprising:

providing an identity of a user to a common access point, the user belonging to a community of users using the common access point, the user having an associated first profile comprising interests of the user and a relationship between the user and an other member of the community of users; and

receiving an advertisement at the common access point.

2. The method of claim 1, further comprising:

inferring relationships between the user and other members of the community based at least in part on registration data provided by the user.

3. The method of claim 1, wherein the relationships between the user and the community of users is explicitly determined based on registration data provided by members of the community of users.

4. The method of claim 1, wherein the advertisement is based at least in part on the relationship between the user and the other member of the community of users.

5. The method of claim 4, wherein the relationship between the user and the other member of the community of users is inferred.

6. The method of claim 1, further comprising:

the user using the common access point to access a type of entertainment;

wherein the user using the common access point is monitored to facilitate updating the profile for the user based at least in part on the monitoring.

7. The method of claim 6, wherein monitoring the user occurs on a server separate from and communicatively coupled with the common access point.

8. The method of claim 6, wherein the advertisement is related to the type of entertainment accessed.

9. The method of claim 6, wherein the advertisement is received based at least in part on a first interest in the profile for the user, and a second interest in the profile for the other member.

10. The method of claim 1, further comprising:

monitoring a user using the common access point to control an entertainment device; and

inferring interests of the user based at least in part on the monitoring.

11. The method of claim 1, further comprising:

monitoring a user using the common access point to control an entertainment device; and

confirming explicit interests provided by the user during a registration of the user based at least in part on the monitoring.

12. The method of claim 1, further comprising:

inspecting a second profile associated with the other member;

wherein receiving the advertisement is based at least in part on inspecting the second profile.

13. The method of claim 12, further comprising:

identifying a celebratory event for the other member.

14. A system for targeting advertising, comprising:

a common access point configured to receive an identity of a user belonging to a community of users using the common access point; and

a memory communicatively coupled with the common access point for storing a profile associated with the user, the profile comprising interests of the user and at least one relationship between the user and an other member of the community;

wherein the common access point is further configured to receive an advertisement for the user based at least in part on the relationship in the profile between the user and the other member of the community.

15. The system of claim 14, wherein the common access point is further configured to perform:

authenticating the user;

providing the identity of the authenticated user and the relationship in the profile to an advertising server; and

receiving the advertisement from the advertising server.

16. The system of claim 14, wherein the common access point and the advertising server comprise a machine.

17. The system of claim 16, wherein the machine comprises a distributed network of communicatively coupled machines.

18. The system of claim 14, wherein the common access point is further configured to perform:

providing the identity of the authenticated user and the relationship in the profile to a privacy server;

wherein the privacy server anonymously provides the identity of the user to an advertising server, receives the advertisement from the advertising server, and provides the advertisement to the common access point.

19. An article comprising a machine-accessible media having associated data, wherein the data, when accessed, results in a machine performing:

providing an identity of a user to a common access point, the user belonging to a community of users using the common access point, the user having an associated first profile comprising interests of the user and a relationship between the user and an other member of the community of users; and

receiving an advertisement at the common access point.

20. The article of claim 19 wherein the machine-accessible media further includes data, when accessed by the machine, results in the machine performing:

inferring relationships between the user and other members of the community based at least in part on registration data provided by the user.

21. The article of claim 19, wherein the relationships between the user and the community of users is explicitly determined based on registration data provided by members of the community of users.

22. The article of claim 19, wherein the advertisement is based at least in part on the relationship between the user and the other member of the community of users.

23. The article of claim 22, wherein the relationship between the user and the other member of the community of users is inferred.

24. The article of claim 19 wherein the machine-accessible media further includes data, when accessed by the machine, results in the machine performing:

the user using the common access point to access a type of entertainment;

wherein the user using the common access point is monitored to facilitate updating the profile for the user based at least in part on the monitoring.

25. The article of claim 24, wherein monitoring the user occurs on a server separate from and communicatively coupled with the common access point.

26. The article of claim 24, wherein the advertisement is related to the type of entertainment accessed.

27. The article of claim 24, wherein the advertisement is received based at least in part on a first interest in the profile for the user, and a second interest in the profile for the other member.

28. The article of claim 19 wherein the machine-accessible media further includes data, when accessed by the machine, results in the machine performing:

monitoring a user using the common access point to control an entertainment device; and

inferring interests of the user based at least in part on the monitoring.

29. The article of claim 19 wherein the machine-accessible media further includes data, when accessed by the machine, results in the machine performing:

monitoring a user using the common access point to control an entertainment device; and

confirming explicit interests provided by the user during a registration of the user based at least in part on the monitoring.

30. The article of claim 19 wherein the machine-accessible media further includes data, when accessed by the machine, results in the machine performing:

inspecting a second profile associated with the other member;

wherein receiving the advertisement is based at least in part on inspecting the second profile.

31. The article of claim 30 wherein the machine-accessible media further includes data, when accessed by the machine, results in the machine performing:

identifying a celebratory event for the other member.

32. Machine-accessible information embodied in a propagated signal for targeting advertising which, when accessed, results in a machine performing:

providing an identity of a user to a common access point, the user belonging to a community of users using the common access point, the user having an associated first profile comprising interests of the user and a relationship between the user and an other member of the community of users; and

receiving an advertisement at the common access point.

33. The propagated signal of claim 32 wherein the signal further includes information, when accessed by the machine, results in the machine performing:

inferring relationships between the user and other members of the community based at least in part on registration data provided by the user.

34. The propagated signal of claim 32 wherein the signal further includes information, when accessed by the machine, results in the machine performing:

monitoring a user using the common access point to control an entertainment device; and

inferring interests of the user based at least in part on the monitoring.

35. The propagated signal of claim 32 wherein the signal further includes information, when accessed by the machine, results in the machine performing:

monitoring a user using the common access point to control an entertainment device; and

confirming explicit interests provided by the user during a registration of the user based at least in part on the monitoring.

36. The propagated signal of claim 32 wherein the signal further includes information, when accessed by the machine, results in the machine performing:

inspecting a second profile associated with the other member, wherein receiving the advertisement is based at least in part on inspecting the second profile.

37. The propagated signal of claim 36 wherein the signal further includes information, when accessed by the machine, results in the machine performing:

identifying a celebratory event for the other member.