Advertisment distribution methos, server terminal, user terminal, and program
First Claim
1. A method of distributing advertisements in a system for implementing communication between a server terminal and user terminals by way of a communication network, wherein said server terminal executes a process of controlling distribution of-advertisement information that corresponds to an event to said user terminal.
1 Assignment
0 Petitions
Accused Products
Abstract
The present invention is directed toward realizing the distribution of advertisements that can attract the attention of users to advertisements and thus maximize the effect of the advertisements. A matching table stores correspondence information for linking advertisement information to events that are to be reported to user terminals. The event recognition unit of a server terminal recognizes the occurrence of an event that is to be reported to a user terminal, and a matching unit refers to the matching table and specifies the advertisement information that has been linked to the event that has been recognized. A distribution control unit, instead of performing a process of reporting the recognized event to the user terminal by way of the communication network, fetches the specified advertisement information from an advertisement storage unit and transmits the specified advertisement information to the user terminal by way of the communication network. The user of the user terminal recognizes the event that is reported from the advertisement information that has been distributed.
21 Citations
46 Claims
- 1. A method of distributing advertisements in a system for implementing communication between a server terminal and user terminals by way of a communication network, wherein said server terminal executes a process of controlling distribution of-advertisement information that corresponds to an event to said user terminal.
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2. A method of distributing advertisements in a system for implementing communication between a server terminal and user terminals by way of a communication network, wherein, when the occurrence of an event that is to be reported to a user terminal is recognized at said server terminal, said server terminal executes a process of controlling distribution of advertisement information that corresponds to said event to said user terminal.
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3. A method of distributing advertisements in a system for implementing communication between a server terminal and user terminals by way of a communication network, wherein, when the occurrence of an event that is to be reported to a user terminal is recognized at said server terminal, said server terminal refers to correspondence advertisements information that links said event, and executes a process of controlling distribution of said advertisement information that corresponds to said event to said user terminal.
- 13. A server terminal for communicating with user terminals by way of a communication network, said server terminal executing a process for controlling distribution of advertisement information that corresponds to an event to said user terminals.
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14. A server terminal for communicating with user terminals by way of a communication network, said server terminal being provided with:
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event recognition means for recognizing the occurrence of an event that is to be reported to a user terminal; and
distribution control means for executing a process of controlling distribution of advertisement information that corresponds to said event to said user terminals.
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15. A server terminal for communicating with user terminals by way of a communication network, said server terminal being provided with:
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event recognition means for recognizing the occurrence of an event that is to be reported to a user terminal;
matching means for specifying advertisement information that corresponds to said event; and
a distribution control means for executing a process of controlling distribution of advertisement information that corresponds to said event to said user.
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25. A user terminal for communicating with a server terminal by way of a communication network, said user terminal being provided with:
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registration means for registering, in said server terminal by way of said communication network, correspondence information that links advertisement information with an event for which a report is received from said server terminal; and
processing means for, when said server terminal executes a process for controlling distribution to said user terminal of advertisement information that corresponds to said event, executing a process that accords with the process of controlling distribution that is executed. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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- 32. A program for causing a computer that constitutes a server terminal that communicates with user terminals by way of a communication network to execute a process of controlling distribution of advertisement information that corresponds to events to said user terminals.
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33. A program for causing a computer that constitutes a server terminal that communicates with user terminals by way of a communication network to function as:
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event recognition means for recognizing the occurrence of events that are to be reported to said user terminals; and
distribution control means for executing a process of controlling distribution of advertisement information that corresponds to said events to said user terminals.
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34. A program for causing a computer that constitutes a server terminal that communicates with user terminals by way of a communication network to function as:
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event recognition means for recognizing the occurrence of events that are to be reported to said user terminals;
matching means for specifying advertisement information that corresponds to said events; and
distribution control means for executing a process of controlling distribution of advertisement information that corresponds to said event to said user terminals.
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42. A program for causing a computer that constitutes a user terminal that communicates with a server terminal by way of a communication network to function as:
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registration means for registering, in said server terminal by way of said communication network, correspondence information that links advertisement information and events for which reports are received from said server terminal; and
processing means for, when said server terminal executes a process of controlling distribution of advertisement information that corresponds to said event to said user terminal, executing a process that accords with the process of controlling distribution that is executed. - View Dependent Claims (43, 44, 45, 46)
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Specification