Process for the creation of interactive audiovisual clips

• US 20030095208A1
• Filed: 12/28/2001
• Published: 05/22/2003
• Est. Priority Date: 06/29/1999
• Status: Abandoned Application

• Current Assignee: NPTV, Co.
• Original Assignee: NPTV, Co.
• Inventors: Chancoin, Fabien, Chouraqui, Jerome, Grange, Etienne, Chouraqui, Laurent
• Application Number:
  US10/040,696
• Publication Number:
  US 20030095208A1
• Time in Patent Office: Days
• US Class Current: 348/460
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/6547 comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A process for transmission of a digital televised broadcast including interactive advertisement sequences which can be activated at least in part by a television viewer including transmitting elemental advertisement components materialized in the form of codes calling up native functions, comprising components of “INITIALIZATIONS”defining positioning in a data structure of other components, components of “DRAWS” corresponding to graphic representations materialized in the structure in the form of codes calling up native factions of a host language of a digital terminal, components of “PALETTES” corresponding to color palettes and components of “SCREENS” corresponding to screen descriptions, and constructing an animated image by superposition of an animated image background corresponding to a principal broadcast and an image grouping together at least a part of elemental components by an execution program loaded in the digital terminal.

Claims

1. A process for transmission of a digital televised broadcast comprising interactive advertisement sequences which can be activated at least in part by a television viewer comprising:

transmitting elemental advertisement components materialized in the form of codes calling up native functions, comprising components of “

INITIALIZATIONS”

defining positioning in a data structure of other components, components of “

DRAWS”

corresponding to graphic representations materialized in the structure in the form of codes calling up native factions of a host language of a digital terminal, components of “

PALETTES”

corresponding to color palettes and components of “

SCREENS”

corresponding to screen descriptions; and

constructing an animated image by superposition of an animated image background corresponding to a principal broadcast and an image grouping together at least a part of elemental components by an execution program loaded in the digital terminal.

2. The process according to claim 1, wherein the weight of the elemental components is less than about 10,000 octets.

3. The process according to claim 1, wherein the elemental components belong to predefined classes of graphic elements enabling definition of an image and said elemental components are stored in memory according to their membership class.

4. The process according to claim 1, wherein the graphic representations are selected from the group consisting of text, geometric shapes, lines, points, color changes, fonts and line thickness.

5. The process according to claim 3, wherein the elemental components are stored in memory sequentially in their class in order of their use in construction of the animated images.

6. The process according to claim 3, wherein display of the elemental components is implemented according to membership classes and according to preselected criteria for each class.

7. The process according to claim 5, wherein display of the elemental components is implemented according to membership classes and according to preselected criteria for each class.

8. The process according to claim 3, wherein the elemental components are displayed by a specific interface in a digital decoder.

9. A device for implementation of interactive advertisement sequences comprising:

means for displaying original animated images;

means for displaying a created advertisement sequence; and

an advertisement screen creation interface in which elemental advertisement components are graphically materialized to enable installation of graphic elements to be displayed.

10. A digital decoder for composite video signals comprising:

means for separating a video signal from elemental advertisement components;

means for storing in memory said elemental components; and

means for calculating an image resulting from the combination of said elemental components.