Push advertisement in mobile communications network and mobile terminal suitable for the same
First Claim
1. In a wireless communications terminal having a displaying unit, and a nonvolatile memory for storing data, a method of displaying an advertisement image comprising the steps of:
- (a) receiving advertisement image data from a predetermined server;
(b) storing the advertisement image data in the nonvolatile memory; and
(c) when a predetermined event occurs in the terminal, reading out the advertisement image data from the nonvolatile memory and displaying an advertisement image corresponding to the advertisement image data on the displaying unit.
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Accused Products
Abstract
An advertisement method in a mobile communications network for enhancing the efficiency of the advertisement activity and substantially compensating for the exposure of the advertisement, and a mobile terminal suitable for the advertisement method. An advertisement system pushes advertisement image data, without any user involvement, to the mobile terminal of the user who subscribed to receiving the advertisement, so that the advertisement image data is stored in the mobile terminal and an advertisement image corresponding to the data is displayed when a predetermined event happens in the terminal. Examples of the events include entry to a standby state, wireless internet access trial, transmission of a short message, receiving a call, completion of the wireless internet connection, and turning on/off of the terminal. When receiving a short message of a certain format, the mobile terminal is automatically connected to the advertisement system to receive and store the advertisement image data.
157 Citations
14 Claims
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1. In a wireless communications terminal having a displaying unit, and a nonvolatile memory for storing data, a method of displaying an advertisement image comprising the steps of:
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(a) receiving advertisement image data from a predetermined server;
(b) storing the advertisement image data in the nonvolatile memory; and
(c) when a predetermined event occurs in the terminal, reading out the advertisement image data from the nonvolatile memory and displaying an advertisement image corresponding to the advertisement image data on the displaying unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A wireless communications terminal comprising:
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a displaying unit;
a call processing circuit for transmitting and receiving signals;
a nonvolatile memory for storing data;
means for storing advertisement image data received from a predetermined server through said call processing circuit in said nonvolatile memory; and
means for displaying an advertisement image corresponding to the advertisement image data on said displaying unit when a predetermined event occurs. - View Dependent Claims (11)
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12. A method for transmitting advertisement image data to a wireless communications terminal having a displaying unit, and a nonvolatile memory for storing data through a network so that an advertisement image corresponding to the advertisement image data is displayed on the terminal, said method comprising the steps of:
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(a) transmitting a short message including a predetermined service identification code indicating an advertisement image displaying service so that the terminal requests the advertisement image data through the network; and
(b) providing the advertisement image data and a predetermined script program in response to the request, so that the script program stores the advertisement image data in a predetermined location of the nonvolatile memory.
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13. A method for transmitting advertisement image data to a wireless communications terminal having a displaying unit, and a nonvolatile memory for storing data through a network so that an advertisement image corresponding to the advertisement image data is displayed on the terminal, said method comprising the steps of:
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(a) transmitting the advertisement image data to an external server so that the external server stores the advertisement image data;
(b) transmitting a short message including a predetermined service identification code indicating the advertisement image data transmission service to the terminal so that the terminal can request to the advertisement image data through the network; and
(c) transmitting the request to the external server in response to the request so that the external server provides the advertisement image data to the terminal. - View Dependent Claims (14)
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Specification