System and method for directed advertising

• US 20030103644A1
• Filed: 07/30/2002
• Published: 06/05/2003
• Est. Priority Date: 12/22/1998
• Status: Abandoned Application

• Current Assignee: John Klayh
• Original Assignee: John Klayh
• Inventors: Klayh, John
• Application Number:
  US10/207,124
• Publication Number:
  US 20030103644A1
• Time in Patent Office: Days
• US Class Current: 382/100
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A method for presenting advertising to a person, comprising storing plural advertisements in a memory, detecting the presence of a person adjacent a display apparatus, selecting one of the plural advertisements, and displaying the selected advertisement via the display apparatus upon detection of the person adjacent the display apparatus.

Claims

1. A method for presenting advertising to a selected person, comprising:

storing plural advertisements in a memory,

detecting the presence of a person adjacent a display apparatus,

specifically identifying said selected person,

selecting one of said plural advertisements based on the identity of the person, and

displaying the selected advertisement via the display apparatus upon detection of the selected person adjacent the display apparatus.

2. A method as defined in claim 1, in which the detecting step comprises detecting an identity of a specific person or class of person adjacent a display apparatus, the selecting step includes selecting one of a predetermined sequence of advertisements for the identified person or class of person, and displaying the selected advertisement via the display apparatus where the identified person or class of person has been identified.

3. A method as defined in claim 2 in which the detecting step comprises detecting the identity of the specific person or class of person adjacent any one of plural display apparatus, and displaying the selected advertisement via said one display apparatus adjacent to which the identity of the specific person or class of person has been detected.

4. A method as defined in claim 2, including storing advertisement target indicators against specifically identified persons or classes of persons in a database, and in which the selection step is comprised of accessing the database, looking up a group of target indicators against the specifically identified person or class of person, and selecting one of a plurality of advertisements based on one of the target indicators matched to the specifically identified person or class of person for display.

5. A method as defined in claim 4 in which the selection step comprises selecting one of a sequence of advertisements indicated by a group of target indicators specific to a specifically identified person or class of person, and displaying a respective successive advertisement of the sequence of advertisements in sequence on the display apparatus each time the specific person or class of person corresponding to the sequence of target indicators is identified as being located adjacent the display apparatus.

6. A method as defined in claim 5 in which the detecting step comprises detecting the identity of the specific person or class of person adjacent any of plural display apparatus, and displaying the selected advertisement via the specific display apparatus adjacent to which the identity of the specific person or class of person has been detected.

7. A method as defined in claim 1, wherein failure to identify a selected person, results in the selection step selecting a further sequence of advertisements, and displaying an advertisement in the further sequence on the display apparatus each time a specific interaction with the display device or peripheral control devices by a person who is not a specifically identified person or class of person has been detected to be adjacent the display apparatus.

8. A method as defined in claim 1, in which the detecting step comprises detecting an identity of a specific person or class of person adjacent a display apparatus and a specific activity of the specific person or class of person, the selecting step includes selecting one of a predetermined sequence of advertisements for the specific activity of, and the identified person or class of person, and displaying the selected advertisement via the display apparatus where the identified person or class of person has been identified.

9. A method as defined in claim 8 in which the detecting step comprises detecting the activity and identity of the specific person or class of person adjacent any of plural display apparatus, and displaying the selected advertisement via the specific display apparatus adjacent to which the identity of the specific person or class of person has been detected.

10. A method as defined in claim 1, in which the detecting step comprises detecting the presence of a person or class of person to be adjacent a display apparatus, detecting an activity of the person or class of person, the selecting step including selecting one of a predetermined sequence of advertisements related to the presence of the person or class of person and to occurrence of the activity, and displaying the selected advertisement via the display apparatus adjacent to which the presence of the person or class of person has been identified.

11. A method as defined in claim 8 including storing advertisement target indicators against an indication of an identified person or class of person in a database, and in which the selection step is comprised of accessing the database, looking up a group of target indicators against the presence of an identified person or class of person and the occurrence of the activity, and selecting one of a plurality of advertisements based on one of the target indicators matched to the presence of an identified person or class of person and the occurrence of the activity, for display.

12. A method as defined in claim 11 in which the selection step comprises selecting one of a sequence of advertisements indicated by a group of target indicators specific to the presence of a person or class of person and to the occurrence of the activity, and displaying a respective successive advertisement of the sequence of advertisements in sequence on the display apparatus each time the presence of the person or class of person and the activity corresponding to the sequence of target indicators is identified as being located and performed adjacent the display apparatus.

13. A method as defined in claim 11 in which the sequence of advertisements is repeated once an advertisement at an end of the sequence has been displayed on the display apparatus.

14. A method as defined in claim 4, including storing the database in a server, accessing the server upon detection of the presence of a specifically identified person or class of person and downloading a control signal corresponding to the one or a group of target indicators to an advertisement player to control operation of the advertisement player to play one or a sequence of advertisements on the display apparatus.

15. A method as defined in claim 5, including storing the database in a server, accessing the server upon detection of the presence of a person or class of person and the activity and downloading a control signal corresponding to the one or a group of target indicators to an advertisement player to control operation of the advertisement player to play one or a sequence of advertisements on the display apparatus.

16. A method as defined in claim 14, in which the step of detecting a person or class of person is comprised of detecting a signal generated by any one of a card swipe terminal, a bar code reader, a magnetic code reader, a smart card reader, a keyboard or keypad and a personal attribute detector.

17. A method as defined in claim 15, in which the step of detecting a person or class of person is comprised of detecting a signal generated by any one of a card swipe terminal, a bar code reader, a magnetic code reader, a smart card reader, a keyboard or keypad and a personal attribute detector.

18. A method as defined in claim 1, including restricting display of predetermined ones of the advertisements on predetermined display apparatus, and allowing display of the restricted advertisements on other display apparatus.

19. A method as defined in claim 14, including downloading a restriction code with the control signal for restricting display of predetermined ones of the advertisements on predetermined display apparatus.

20. A method as defined in claim 15, including downloading a restriction code with the control signal for restricting display of predetermined ones of the advertisements on predetermined display apparatus.

21. A method as defined in claim 2, including the further step of crediting a specifically identified person to which an advertisement has been displayed on the display apparatus, with loyalty points, and storing the credited loyalty points in a database.

22. A method as defined in claim 2, including the further step of automatically decrementing loyalty point or monetary credits from an account of an advertiser, in the event of displaying on the display apparatus an advertisement of the advertiser to a specifically identified person or class of persons, and incrementing an account of an administrator by the amount of the decremented credits.

23. A method as defined in claim 2, including selecting an advertisement for display based on one of, time of day and viewing history of an advertisement, by a specific identified person or class of person.

24. A method as defined in claim 2 comprising including a demographic limit parameter in an advertisement selection control signal for controlling at least one of:

particular location of display apparatus on which an advertisement is allowed to be displayed, time of day of display of an advertisement, a number of times that an advertisement is allowed to be run in total, a number of times that an advertisement should be allowed to be displayed in any time interval, and a number of times that and advertisement should be displayed to a particular identified person or class of person.

25. A method as defined in claim 1 including selecting an advertisement for display on at least one display apparatus based on a predetermined algorithm.

26. A method as defined in claim 1, and selecting an advertisement for display on the display apparatus based on a predetermined algorithm when the presence of a person has not been detected to be adjacent the display apparatus.

30. A method as defined in claim 1 in which the selection step comprises selecting one of a sequence of advertisements indicated by a group of target indicators specific to a specifically identified person or class of person, and displaying a respective successive advertisement of the sequence of advertisements in sequence on the display apparatus each time the specific person or class of person corresponding to the sequence of target indicators is identified as being located adjacent the display apparatus.

31. A method as defined in claim 30 in which the detecting step comprises detecting the identity of the specific person or class of person adjacent any of plural display apparatus, and displaying the selected advertisement via the specific display apparatus adjacent to which the identity of the specific person or class of person has been detected.

32. A method as defined in claim 1, including the further step of automatically decrementing loyalty point or monetary credits from an account of an advertiser, in the event of displaying on the display apparatus an advertisement of the advertiser to a specifically identified person or class of persons, and incrementing an account of an administrator by the amount of the decremented credits.

33. A method as defined in claim 32, including selecting an advertisement for display based on one of time of day and viewing history of an advertisement with respect to a specific identified person or class or person.

27. A system for providing advertising to a person or class of person comprising:

(a) a display apparatus,

(b) apparatus for identifying a specific person or class of person located adjacent the display apparatus,

(c) an advertising player for playing advertisements on the display apparatus,

(d) a database stored in a memory, the database containing correlations of advertisements with at least one of;

persons or class of persons, and activities undertaken by or on behalf of persons or classes of persons to which predetermined sequences of advertisements are to be displayed, and

(e) apparatus for detecting an activity undertaken by or on behalf of a person or class of person, and for accessing the database and for selecting an advertisement from a group of advertisements correlated to at least one of an activity, person and class of person, and for providing a control code to the advertising player to cause a particular advertisement or sequence of advertisements to be displayed on the display apparatus.

28. Apparatus as defined in claim 27, in which the database includes at least one exclusion code for restricting display of an advertisement on a particular one or group of display apparatus.

29. Apparatus as defined in claim 27, including means for providing a filter code into the control code for controlling restriction of predetermined advertisements from being displayed on the display apparatus.