Method and apparatus for controlling offers that are provided at a point-of-sale terminal
First Claim
Patent Images
1. A method for controlling offers that are provided at a point-of-sale terminal, comprising:
- providing a plurality of offers at a point-of-sale terminal;
measuring a performance rate of each offer, thereby defining a plurality of performance rates;
selecting a subset of offers based on at least one of the plurality of performance rates; and
providing the subset of offers at a point-of-sale terminal.
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Accused Products
Abstract
A POS terminal or other computing device provides a plurality of offers to customers, and then measures a performance rate of each offer. For example, the acceptance rate or the profit rate of the offers may be measured. Based on the performance rates, a subset of offers is selected. In one embodiment, the highest performing offers are selected. In another embodiment, those offers having performance rates above a predetermined threshold are selected. The selected subset of offers is then provided, while the remaining, less desirable offers are discontinued.
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Citations
18 Claims
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1. A method for controlling offers that are provided at a point-of-sale terminal, comprising:
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providing a plurality of offers at a point-of-sale terminal;
measuring a performance rate of each offer, thereby defining a plurality of performance rates;
selecting a subset of offers based on at least one of the plurality of performance rates; and
providing the subset of offers at a point-of-sale terminal. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus for controlling offers that are provided at a point-of-sale terminal, comprising:
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a storage device; and
a processor connected to the storage device, the storage device storing a program for controlling the processor; and
the processor operative with the program to;
provide a plurality of offers at a point-of-sale terminal;
measure a performance rate of each offer, thereby defining a plurality of performance rates;
select a subset of offers based on at least one of the plurality of performance rates; and
provide the subset of offers at a point-of-sale terminal. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method for controlling offers that are provided at a point-of-sale terminal, comprising:
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providing a first offer at a point-of-sale terminal;
measuring a performance rate of the first offer; and
if the performance rate of the first offer is below a predetermined threshold, providing a second offer at a point-of-sale terminal.
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14. An apparatus for controlling offers that are provided at a point-of-sale terminal, comprising:
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a storage device; and
a processor connected to the storage device, the storage device storing a program for controlling the processor; and
the processor operative with the program to;
provide a first offer at a point-of-sale terminal;
measure a performance rate of the first offer; and
if the performance rate of the first offer is below a predetermined threshold, provide a second offer at a point-of-sale terminal.
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15. A method for controlling offers that are provided at a point-of-sale terminal, comprising:
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providing a first offer at a first point-of-sale terminal;
providing a second offer at a second point-of-sale terminal;
measuring a performance rate of the first offer;
measuring a performance rate of the second offer; and
if the performance rate of the second offer is less than the performance rate of the first offer, providing the first offer at the second point-of-sale terminal.
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16. An apparatus for controlling offers that are provided at a point-of-sale terminal, comprising:
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a storage device; and
a processor connected to the storage device, the storage device storing a program for controlling the processor; and
the processor operative with the program to;
provide a first offer at a first point-of-sale terminal;
provide a second offer at a second point-of-sale terminal;
measure a performance rate of the first offer;
measure a performance rate of the second offer; and
if the performance rate of the second offer is less than the performance rate of the first offer, provide the first offer at the second point-of-sale terminal.
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17. A method for controlling offers that are provided at a point-of-sale terminal, comprising:
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for each of a plurality of purchases, determining an upsell in dependence on the purchase, determining an upsell price, each upsell price being based on a purchase, and offering to exchange the upsell price for the upsell;
measuring a performance rate of each upsell, thereby defining a plurality of performance rates;
selecting a subset of upsells based on at least one of the plurality of performance rates; and
providing the subset of upsells at a point-of-sale terminal.
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18. An apparatus for controlling offers that are provided at a point-of-sale terminal, comprising:
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a storage device; and
a processor connected to the storage device, the storage device storing a program for controlling the processor; and
the processor operative with the program to, for each of a plurality of purchases;
determine an upsell in dependence on the purchase, determine an upsell price, each upsell price being based on a purchase, and offer to exchange the upsell price for the upsell;
measure a performance rate of each upsell, thereby defining a plurality of performance rates;
select a subset of upsells based on at least one of the plurality of performance rates; and
provide the subset of upsells at a point-of-sale terminal.
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Specification