System for targeting information to consumers at a location
First Claim
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1. A method for providing a targeted message at a location, the method comprising the steps of:
- obtaining data regarding a consumer who is at a location;
providing the obtained consumer data to collective consumer data of a pool of consumers who are at the location;
determining a consumer characteristic from the collective consumer data of the pool of consumers who are at the location;
selecting a message in accordance with the determined consumer characteristic of the pool of consumers who are at the location; and
providing the selected message to the location.
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Abstract
A consumer messaging system provides targeted messages to particular consumers or particular groups of consumers at a specific location. The targeted messages may be advertisements, promotions, events, or information/data relating to other products and/or services that are tailored to the particular consumer or group of consumers. The specific location may be a store or a place within a store. The consumer messaging system further provides the targeted messages to the consumer or groups of consumers when the consumer or group of consumers is at a point of decision.
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Citations
20 Claims
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1. A method for providing a targeted message at a location, the method comprising the steps of:
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obtaining data regarding a consumer who is at a location;
providing the obtained consumer data to collective consumer data of a pool of consumers who are at the location;
determining a consumer characteristic from the collective consumer data of the pool of consumers who are at the location;
selecting a message in accordance with the determined consumer characteristic of the pool of consumers who are at the location; and
providing the selected message to the location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for providing a targeted message to a location comprising:
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means for obtaining consumer data of a consumer who is at a location;
means for providing the obtained consumer data to collective consumer data of a pool of consumers who are at the location;
means for determining a consumer characteristic from the collective consumer data of the pool of consumer who are at the location;
means for selecting a message in accordance with the determined consumer characteristic of the pool of consumers who are at the location; and
means for providing the selected message to the location. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for providing targeted messages to consumers at a location, the system comprising:
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a consumer data acquisition device operative to obtain data of a consumer who is at a location and provide the obtained consumer data to collective consumer data of a pool of consumers who are at the location;
a processor in communication with said consumer data acquisition device and operative to determine a consumer characteristic from the collective consumer data of the pool of consumers who are at the location;
a message selector in communication with said processor and operative to select a message in accordance with said determined consumer characteristic of the pool of consumers who are at the location; and
a message provider in communication with said message selector and operative to play the selected message at the location. - View Dependent Claims (18, 19, 20)
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Specification