Market data acquisition system
First Claim
1. A market data acquisition system, comprising:
- a means for retrieving event and embedded content data from a plurality of set-top boxes;
a means for retrieving content attributes from a content attribute database;
a means for correlating retrieved set-top box event data with content attributes to produce data indicating which content was experienced through the plurality of set-top boxes;
a means for retrieving demographic information from a demographic information database; and
a means for correlating demographic information to data indicating which content was experienced through the plurality of set-top boxes to produce, in response to a query, data indicating content experienced by a demographic group or set of demographic groups.
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Accused Products
Abstract
A system and method for using inverse mathematical principles in the analysis of compatible datasets so that correlations and trends within and between said datasets can be uncovered. The present invention is tailored to the analysis of datasets that are extremely large; result from passive, privacy-secure, or anonymous, data collection; and are relatively unbiased. Correlations and trends uncovered by such analysis can be further examined by data mining and prediction portions of the present invention, which uncover and make use of interrelated rules that determine data structures. An embodiment directed toward analysis of television viewership and marketing data that does this while still respecting privacy concerns is disclosed. In a preferred embodiment, a satellite, internet, cable, or other content provider can provide a viewer with a set-top box which may be specially instrumented to allow monitoring, recording, and transmission of set-top box events. While the analysis of television viewership and marketing data is presently preferred, it will be apparent to one skilled in the art that the system and method herein can be employed to other data collection and data analysis scenarios. Other contemplated embodiments include, but are not limited to, privacy-secure actuarial analysis, radio and Internet market data collection, and even consumer behavioral predictions for advanced marketing techniques.
89 Citations
19 Claims
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1. A market data acquisition system, comprising:
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a means for retrieving event and embedded content data from a plurality of set-top boxes;
a means for retrieving content attributes from a content attribute database;
a means for correlating retrieved set-top box event data with content attributes to produce data indicating which content was experienced through the plurality of set-top boxes;
a means for retrieving demographic information from a demographic information database; and
a means for correlating demographic information to data indicating which content was experienced through the plurality of set-top boxes to produce, in response to a query, data indicating content experienced by a demographic group or set of demographic groups. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification