Efficient customization of advertising programs for broadcast TV
First Claim
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1. A system for communicating video programs along with customized program content, in the form of data packets with custom content, the system comprising:
- Means for creating a plurality of customized data packets corresponding to a plurality of viewing population segments with each population segment assigned one or more data packets;
Means for scheduling and synchronizing the transmission of customized data packets at a specific time point of the video program, and transmitting this composite program, consisting of video and data, to the set-top box residing at a viewer'"'"'s residence;
Means in the set-top box for selecting the appropriate customized data packets from the composite program being received based on a plurality of parameters;
Means in the set-top box for rendering of the selected data packets just received, into graphical, voice or audio program components based on instructions embedded in the data packets. Means in the set-top box for overlaying the said selectively received and rendered program components on top of the video program being received in real-time to play back the combined video program and the customized overlay on a video display device, in order to create a customized program relevant to that particular viewer.
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Abstract
A system and method for efficient communication of customized messages is described which builds upon existing mechanisms for the transmission and playback of advertising programs and enhances the advertising programs by providing customized components of the program in an efficient manner. This scheme reduces the bandwidth requirements and eases the task of production by the advertising producers of a multiplicity of customized advertising messages, each targeting a separate household or groups of households.
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Citations
21 Claims
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1. A system for communicating video programs along with customized program content, in the form of data packets with custom content, the system comprising:
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Means for creating a plurality of customized data packets corresponding to a plurality of viewing population segments with each population segment assigned one or more data packets;
Means for scheduling and synchronizing the transmission of customized data packets at a specific time point of the video program, and transmitting this composite program, consisting of video and data, to the set-top box residing at a viewer'"'"'s residence;
Means in the set-top box for selecting the appropriate customized data packets from the composite program being received based on a plurality of parameters;
Means in the set-top box for rendering of the selected data packets just received, into graphical, voice or audio program components based on instructions embedded in the data packets. Means in the set-top box for overlaying the said selectively received and rendered program components on top of the video program being received in real-time to play back the combined video program and the customized overlay on a video display device, in order to create a customized program relevant to that particular viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification