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Dynamic mapping of texture maps onto three dimensional objects

  • US 20030107580A1
  • Filed: 12/12/2001
  • Published: 06/12/2003
  • Est. Priority Date: 12/12/2001
  • Status: Abandoned Application
First Claim
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1. A method for providing targeted advertising during execution of an application for display on a client system, the method on a server system, comprising the steps of:

  • gathering a plurality of advertising texture maps directed towards a demographic;

    assembling an application including a plurality of 3D objects and the plurality of advertising texture maps, wherein the plurality of advertising texture maps are mapped onto the plurality of 3D objects during execution of the application; and

    providing the application to a client system over a network, wherein the client system is a member of the demographic;

    wherein the client system displays the plurality of advertising texture maps mapped onto the plurality of 3D objects during execution of the application.

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