Interface for merchandise promotion optimization
First Claim
1. An apparatus for determining an optimum promotion plan for merchandising of products for sale, comprising:
- a scenario/results processor, configured to enable a user to prescribe an optimization scenario, and configured to present the optimum promotion plan to said user, wherein the optimum promotion plan is determined by execution of said optimization scenario, and wherein the optimum promotion plan is determined based upon estimated product demand and calculated activity based costs, said scenario/results processor comprising;
an input/output processor, configured to acquire data corresponding to said optimization scenario from said user, and configured to distribute optimization results to said user; and
a scenario controller, coupled to said input/output processor, configured to control the acquisition of said data and the distribution of said optimization results in accordance with a promotion plan optimization procedure.
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Abstract
An apparatus and method are provided for determining an optimum promotion plan for merchandising of products for sale. The apparatus includes a scenario/results processor that enables a user to prescribe an optimization scenario, and that presents the optimum promotion plan to the user, where the optimum promotion plan is determined by execution of the optimization scenario, and where the optimum promotion plan is determined based upon estimated product demand and calculated activity based costs. The scenario/results processor has an input/output processor and a scenario controller. The input/output processor acquires data corresponding to the optimization scenario from the user, and distributes optimization results to the user. The scenario controller is coupled to the input/output processor. The scenario controller controls the acquisition of the data and the distribution of the optimization results in accordance with a promotion plan optimization procedure.
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Citations
30 Claims
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1. An apparatus for determining an optimum promotion plan for merchandising of products for sale, comprising:
a scenario/results processor, configured to enable a user to prescribe an optimization scenario, and configured to present the optimum promotion plan to said user, wherein the optimum promotion plan is determined by execution of said optimization scenario, and wherein the optimum promotion plan is determined based upon estimated product demand and calculated activity based costs, said scenario/results processor comprising;
an input/output processor, configured to acquire data corresponding to said optimization scenario from said user, and configured to distribute optimization results to said user; and
a scenario controller, coupled to said input/output processor, configured to control the acquisition of said data and the distribution of said optimization results in accordance with a promotion plan optimization procedure. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for providing an interface to an apparatus for optimizing a promotion plan for merchandising products, comprising:
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utilizing a computer-based scenario/results processor within an optimization server to present a sequence of data entry templates to a user, whereby the user specifies an optimization scenario, the optimization server optimizing the promotion plan according to modeled market demand for the products and calculated demand chain costs for the products; and
generating a plurality of optimization results templates and providing these templates to the user, wherein optimum promotion events and optimum supplier offers are presented. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification