Internet-based cooperative e-mail advertising medium
First Claim
1. A software advertising application comprising:
- a viewer program configured to run on a computer, and a plurality of software based advertisements, the viewer program configured to display the plurality of advertisements, one at a time.
1 Assignment
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Accused Products
Abstract
Disclosed is an automated system of producing and distributing an Internet-based, cooperative mass advertising Medium that is delivered via graphically enhanced e-mail to individual recipients (“customers”) who have expressed interest in receiving the information. Each single distribution of the Medium (an “issue”) incorporates messages from multiple, common-interest related “advertisers” who purchase advertising “space” within a given issue. The advertisements are viewed one-at-a-time in a linear manner through use of a common graphical navigation interface, which surrounds the advertisements. The Medium is designed to supply an exposure to a commercial message that also serves as a portal to additional information by incorporation of a “referral hyperlink” to an advertiser-specified URL (home page or product page “deep link”). This feature facilitates immediate information fulfillment via the advertiser'"'"'s own web site.
137 Citations
34 Claims
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1. A software advertising application comprising:
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a viewer program configured to run on a computer, and a plurality of software based advertisements, the viewer program configured to display the plurality of advertisements, one at a time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for delivering internet advertising, the system comprising:
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a viewer computer configured for internet connection;
a server computer configured for internet connection;
a software advertising application configured for being electronically transmitted through the internet from said server computer to said viewer computer via e-mail, wherein said software advertising application includes a plurality of software based advertisements and the software advertising application is configured to present a window on the viewer computer which display the plurality of software based advertisements one at a time. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for delivering internet advertising, the system comprising:
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a viewer computer configured for internet connection;
a server computer configured for internet connection and the display of web page content which includes a software advertising application request hyperlink;
a software advertising application configured to be transmitted through the internet from the server computer to the viewer computer when a URL embedded within an e-mail is activated, wherein said software advertising application includes a plurality of software based advertisements and the computer program is configured to present a window on the viewer computer which display the plurality of software based advertisements one at a time.
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31. A method for delivering internet advertising, comprising the steps of:
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e-mailing an embedded URL to a viewing computer in an e-mail, opening the e-mail, which causes a software advertising application to be transmitted to the viewing computer, the software advertising application including a plurality of software based advertisements and the software advertising application being configured to present a window on the viewing computer which display the plurality of software based advertisements one at a time.
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32. A method for delivering internet advertising, comprising the steps of:
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providing a server computer configured for internet connection and the display of web page content which includes a software advertising application request hyperlink;
transmitting a computer program through the internet from the server computer to a viewing computer when the software advertising application request hyperlink is activated, wherein said software advertising application includes a plurality of software based advertisements and the software advertising application is configured to present a window on the viewing computer which display the plurality of software based advertisements one at a time.
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33. A system for the production of internet advertising, the system comprising:
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an advertiser computer configured for internet connection;
a server computer configured for internet connection and the display of web page content including pages to allow the advertiser to register;
agree to a contract rate;
upload advertising content and pay;
the server computer being further configured to process the uploaded advertising content into a software advertising application configured to be transmitted through the internet from the server computer to the viewer computer when a URL embedded within an e-mail is activated, wherein said software advertising application includes a plurality of software based advertisements and the computer program is configured to present a window on the viewer computer which display the plurality of software based advertisements one at a time.
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34. A method for the production of internet advertising, comprising the steps of:
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providing a server computer configured for internet connection and the display of web page content;
connecting to the server computer from an advertiser computer connected to the internet;
registering the advertiser via a server web page;
establishing an advertising contract rate via a server web page;
uploading advertising content to the server computer;
paying for the advertising via a server web page;
processing the uploaded advertising content into a software advertising application configured to be transmitted through the internet from the server computer to the viewer computer when a URL embedded within an e-mail is activated, wherein said software advertising application includes a plurality of software based advertisements and the computer program is configured to present a window on the viewer computer which display the plurality of software based advertisements one at a time.
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Specification