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Method and system for characterization of online behavior

  • US 20030110255A1
  • Filed: 09/20/2002
  • Published: 06/12/2003
  • Est. Priority Date: 09/20/2001
  • Status: Active Grant
First Claim
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1. A method of collecting and classifying data about computer network traffic as user website visit recording sessions, comprising:

  • determining whether a data request to at least one website comprises a user ongoing interaction with a website or whether it is a new site visit by a user;

    if it is a new visit, create a record of a new site visit;

    if it is a user ongoing interaction which occurred more than a predetermined amount of time since the last visit, create a record of the data request as a new site visit;

    if it is a user ongoing interaction occurring at less than a predetermined amount of time since the last visit, create a record of the visit as a continuation of the prior visit; and

    characterize the network traffic based on the records created based on the type of visit to at least one website.

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