Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns
First Claim
Patent Images
1. A method of registering wireless device users in a direct marketing campaign, comprising:
- providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device; and
registering the user in the identified direct marketing campaign in response to obtaining user identification information.
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Accused Products
Abstract
Systems, methods, and computer program products are provided that allow wireless device users to “opt-in” to a direct marketing campaign by “clicking on” a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can “opt-out” of future direct marketing by “clicking on” content displayed within various promotional content.
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Citations
60 Claims
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1. A method of registering wireless device users in a direct marketing campaign, comprising:
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providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device; and
registering the user in the identified direct marketing campaign in response to obtaining user identification information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A direct marketing method for users of wireless devices, comprising:
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providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
registering the user in the identified direct marketing campaign in response to obtaining user identification information; and
sending a communication from the direct marketing campaign to the user at the communication address. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer program product that registers wireless device users in direct marketing campaigns, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code that provides content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
computer readable program code that obtains user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device; and
computer readable program code that registers the user in the identified direct marketing campaign in response to obtaining user identification information. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
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29. A direct marketing computer program product for users of wireless devices, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code that provides content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
computer readable program code that obtains user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
computer readable program code that registers the user in the identified direct marketing campaign in response to obtaining user identification information; and
computer readable program code that sends a communication from the direct marketing campaign to the user at the communication address. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A system that registers wireless device users in direct marketing campaigns, comprising:
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means for providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
means for obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device; and
means for registering the user in the identified direct marketing campaign in response to obtaining user identification information. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48)
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49. A direct marketing system for users of wireless devices, comprising:
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means for providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
means for obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
means for registering the user in the identified direct marketing campaign in response to obtaining user identification information; and
means for sending a communication from the direct marketing campaign to the user at the communication address. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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Specification