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Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns

  • US 20030114157A1
  • Filed: 12/14/2001
  • Published: 06/19/2003
  • Est. Priority Date: 12/14/2001
  • Status: Active Grant
First Claim
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1. A method of registering wireless device users in a direct marketing campaign, comprising:

  • providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;

    obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device; and

    registering the user in the identified direct marketing campaign in response to obtaining user identification information.

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