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Method and system for generating and deploying a market research tool

  • US 20030126010A1
  • Filed: 11/12/2002
  • Published: 07/03/2003
  • Est. Priority Date: 11/09/2001
  • Status: Abandoned Application
First Claim
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1. A method of generating and deploying a market research questionnaire in a data processing system, comprising the steps of:

  • (a) initiating a generation program for generating said market research questionnaire by defining said market research questionnaire;

    (b) linking said data processing system with a database;

    (c) importing a subset of data from said database to said generation program so that one or more data fields of said market research questionnaire are populated by said subset of data;

    (d) entering a set of questions and a set of answer choices into said one or more data fields of said market research questionnaire;

    (e) selecting a navigation path for said generation program; and

    (f) deploying said market research questionnaire.

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