System and Method for Cardmember Acquisition
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Abstract
A cardmember acquisition system and method according to various principles of the invention generally includes an advisement to an existing cardmember to refer-a-friend to apply for a card. The advisement from the host includes an embedded customized URL having a unique ID identifying the cardmember. The host can track and monitor the unique ID back to the cardmember throughout the referral process. In one particular embodiment, a cardmember receives an electronic advisement from the host including the specialized URL. The cardmember forwards the specialized URL to a friend and invites the friend to apply for card membership. The friend completes and submits an application to the host, which includes the unique ID. Upon approval of the application, the cardmember receives notification and an incentive.
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Citations
19 Claims
- 1. A method for new member acquisition comprising:
- 6. A method of new member acquisition comprising:
- 13. A method for new member acquisition comprising:
Specification