Dynamic path analysis

• US 20030128231A1
• Filed: 04/22/2002
• Published: 07/10/2003
• Est. Priority Date: 01/09/2002
• Status: Abandoned Application

• Current Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Original Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Inventors: Kasriel, Stephane, Swanson, Sara
• Application Number:
  US10/128,597
• Publication Number:
  US 20030128231A1
• Time in Patent Office: Days
• US Class Current: 345/736
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 41/12 Discovery or management of network topologies
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A user interface allows a user to select parameters used for filtering path-analysis data, to target specific traversals, and a display processor presents the path-analysis based upon this user-defined filtering. Preferably, the presentation of the path-analysis is in graphic form. A directed graph is presented that illustrates path information as annotated links between nodes of the graph. Each node in this presentation represents a web-address and each link represents traversals between two of the nodes. The traversals include traversals among the nodes satisfying the filter constraints. Presenting the filtered path-analysis information in a graphical form provides the user with a more immediate and intuitive understanding of the flow of targeted visits to and through a user'"'"'s web-site. The filtering can be effected as either a pre-process that affects the collection of path-analysis data, or as a post-process that affects the reporting of the path-analysis data, or as a combination of pre-processing and post-processing.

Claims

1. A system comprising:

a user interface that is configured to allow a user to identify a set of conditions associated with accesses to a web-site, and

a display processing device, operably coupled to the user interface, that is configured to display parameters associated with accesses to the target location that satisfy the set of conditions.

2. The system of claim 1, further including

a database, operably coupled to the display processing device, that is configured to collect data associated with the accesses to the web-site that satisfy the set of conditions, and

wherein

the display processing device is configured to display the parameters based on the data in the database.

3. The system of claim 1, further including

a database, operably coupled to the display processing device, that is configured to collect data associated with the accesses to a web-site, and

wherein

the display processing device is configured to determine the parameters based on select data in the database that satisfy the set of conditions.

4. The system of claim 1, wherein

accesses to the web-site include visits to a plurality of web-pages of the web-site,

the user interface is further configured to allow the user to select a target from among the plurality of web-pages, and to identify one or more conditions of the set of conditions relative to the target.

5. The system of claim 4, wherein

the one or more conditions include at least one of:

a time of access to the target,

a date of access to the target,

a duration of access to the target,

a mode of access to the target,

an incoming link to the target, and

an outgoing link from the target.

6. The system of claim 1, wherein

the one or more conditions include at least one of:

a time of access to the web-site,

a date of access to the web-site,

a duration of access to the web-site,

a mode of access to the web-site,

an incoming link to the web-site, and

an outgoing link from the web-site.

7. The system of claim 1, wherein

the one or more conditions include conditions related to an identification of each visitor accessing the web-site.

8. The system of claim 7, wherein

the conditions related to the identification of each visitor include at least one of:

a geographic location of the visitor,

an Internet address of the visitor,

one or more prior accesses to the web-site by the visitor, and

one or more prior purchases from the web-site by the visitor.

9. The system of claim 7, wherein

the conditions related to the identification of each visitor include at least one of:

a gender of the visitor,

an age of the visitor, and

one or more preferences of the visitor.

10. A method of providing path-analysis information, comprising:

filtering transactions related to a web-site, based on a set of user-defined conditions, to provide filtered transactions, and

displaying path-analysis information regarding traversals among web-pages of the website, based on the filtered transactions.

11. The method of claim 10, further including:

storing the transactions in a database for subsequent filtering.

12. The method of claim 10, further including:

storing the filtered transactions in a database for subsequent display processing for displaying the path analysis information.

13. The method of claim 10, wherein

the user-defined conditions include at least one of:

a time of access to the web-site,

a date of access to the web-site,

a duration of access to the web-site,

a mode of access to the web-site,

an incoming link to the web-site, and

an outgoing link from the web-site.

14. The method of claim 10, wherein

the user-defined conditions include conditions related to an identification of each visitor accessing the web-site.

15. The method of claim 14, wherein

the conditions related to the identification of each visitor include at least one of:

a geographic location of the visitor,

an Internet address of the visitor,

one or more prior accesses to the web-site by the visitor, and

one or more prior purchases from the web-site by the visitor.

16. The method of claim 14, wherein

the conditions related to the identification of each visitor include at least one of:

a gender of the visitor,

an age of the visitor, and

one or more preferences of the visitor.

17. The method of claim 10, wherein

the path-analysis information includes a directed graph that illustrates traversals among the web-pages of the web-site.

18. A method of providing a web-site analysis, comprising:

collecting data related to accesses to a web-site,

filtering the data based on user-defined conditions to provide filtered data, and

providing path-analysis information based on the filtered data.

19. The method of claim 18, wherein

providing path-analysis information includes

displaying a directed graph that illustrates traversals among web-pages of the web-site.

20. The method of claim 18, further including at least one of:

storing the data in a database, and

storing the filtered data in the database.

21. The method of claim 18, wherein

the user-defined conditions include at least one of:

a time of access to the web-site,

a date of access to the web-site,

a duration of access to the web-site,

a mode of access to the web-site,

an incoming link to the web-site, and

an outgoing link from the web-site.

22. The method of claim 18, wherein

the user-defined conditions include conditions related to an identification of each visitor accessing the web-site.

23. The method of claim 22, wherein

the conditions related to the identification of each visitor include at least one of:

a geographic location of the visitor,

an Internet address of the visitor,

one or more prior accesses to the web-site by the visitor, and

one or more prior purchases from the web-site by the visitor.

24. The method of claim 22, wherein

the conditions related to the identification of each visitor include at least one of:

a gender of the visitor,

an age of the visitor, and

one or more preferences of the visitor.