Path-analysis toolbar

• US 20030128233A1
• Filed: 04/22/2002
• Published: 07/10/2003
• Est. Priority Date: 01/09/2002
• Status: Active Grant

• Current Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Original Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Inventors: Kasriel, Stephane
• Granted Patent: US 7,631,035 B2
• Time in Patent Office: Days
• US Class Current: 345/738
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]

Abstract

A toolbar is provided that is synchronized with a web-site browser system. The toolbar provides an interface to a path analysis system that provides path analysis data related to a select web-page. By synchronizing the toolbar to the browser, the path analysis system provides path analysis data related to the web-page that the browser is currently displaying. By displaying the path analysis data coincident with the content of the web-page from the browser, the user is provided a direct visual association between the actual web-page and the traversals to and from the web-page. By synchronizing the toolbar with the browser, the user can view the path analysis data of each page as the user navigates through the web-site using the same technology that a typical web-site visitor would use. The toolbar in a preferred embodiment is also configured to be synchronized to the movements of a cursor within the browser, and to highlight the path analysis data associated with each link as the cursor is brought in proximity to the link on the displayed web-page.

Claims

1. An analysis system, comprising:

an interface that is configured to facilitate a selection of a web-page, and

a first display component that is configured to effect a display of contents of the web-page, in response to the selection of the web-page, and

a second display component that is configured to effect a display of path analysis data associated with the web-page, also in response to the selection of the web-page.

2. The analysis system of claim 1, wherein

the web-page includes outgoing links that facilitate traversals to other web-pages, and

the path analysis data is based upon traversals via one or more of the outgoing links.

3. The analysis system of claim 2, wherein

the path analysis data corresponds to one or more frequencies of the traversals.

4. The analysis system of claim 2, wherein

the interface is further configured to facilitate input events relative to the display of the contents of the web-page, and

the second display component is further configured to modify the display of select data of the path analysis data, based on the input events.

5. The analysis system of claim 1, wherein

incoming links facilitate traversals to the web-page from other web-pages, and

the path analysis data is based upon traversals to the web-page via one or more of the incoming links.

6. The analysis system of claim 5, wherein

the path analysis data corresponds to one or more frequencies of the traversals.

7. The analysis system of claim 1, wherein

the second display component is further configured to modify the display of select data of the path analysis data, based on events associated with the first display component.

8. The analysis system of claim 1, wherein

the second display component is configured to display the path analysis data based upon information received from a path analysis system.

9. The analysis system of claim 1, wherein

the second display component is further configured to display performance data associated with the web-page, also in response to the selection of the web-page.

10. The analysis system of claim 1, further including

a starter component that is configured to start the second display component, based on a user-defined criteria.

11. The analysis system of claim 10, wherein

the user-defined criteria includes at least one of:

a commencement of the first display,

the selection of the web-page, and

a selection of a web-site associated with the web-page.

12. The analysis system of claim 10, wherein:

the first display component includes a browser,

the second display component includes a browser band object, and

the starter component includes a browser helper object.

13. The analysis system of claim 1, wherein:

the first display component includes a browser, and

the second display component includes a browser band object.

14. The analysis system of claim 1, further including

a filter component that is configured to filter the path analysis data, based on one or more user-defined conditions.

15. The analysis system of claim 14, wherein

the one or more user-defined conditions include at least one of:

a time-frame,

a characteristic of visitors to the web-page, and

an origination of visits to the web-page.

16. A method of providing path analysis data associated with a web-page, including:

displaying content material associated with the web-page, and, simultaneously,

displaying the path analysis data associated with the web-page.

17. The method of claim 16, wherein

the web-page includes outgoing links that facilitate traversals to other web-pages, and

the path analysis data is based upon traversals via one or more of the outgoing links.

18. The method of claim 17, wherein

the path analysis data corresponds to one or more frequencies of the traversals.

19. The method of claim 16, wherein

incoming links facilitate traversals to the web-page from other web-pages, and

the path analysis data is based upon traversals to the web-page via one or more of the incoming links.

20. The method of claim 19, wherein

the path analysis data corresponds to one or more frequencies of the traversals.

21. The method of claim 16, further including

receiving input events associated with the first display component, and

modifying the display of select data of the path analysis data, based on the input events.

22. The method of claim 16, further including

receiving the path analysis data from a path analysis system.

23. The method of claim 16, further including

displaying performance data associated with the web-page.

24. The method of claim 16, further including

filtering the path analysis data, based on one or more user-defined conditions.

25. The method of claim 24, wherein

the one or more user-defined conditions include at least one of:

a time-frame,

a characteristic of visitors to the web-page, and

an origination of visits to the web-page.

26. A method of providing a web-analysis service, including:

providing a path analysis display system that is configured to be operably coupled to a web-page display system that displays contents of a web-page,

wherein

the path analysis display system is configured to display path analysis data associated with the web-page, while the contents of the web-page are displayed by the web-page display system.

27. The method of claim 26, wherein

the web-page includes outgoing links that facilitate traversals to other web-pages, and

the path analysis data is based upon traversals via one or more of the outgoing links.

28. The method of claim 27, wherein

the path analysis data corresponds to one or more frequencies of the traversals.

29. The method of claim 26, wherein

incoming links facilitate traversals to the web-page from other web-pages, and

the path analysis data is based upon traversals to the web-page via one or more of the incoming links.

30. The method of claim 29, wherein

the path analysis data corresponds to one or more frequencies of the traversals.

31. The method of claim 26, wherein

the path analysis display system is further configured to:

receive input events associated with the first display component, and

modify the display of select data of the path analysis data, based on the input events.

32. The method of claim 26, wherein

the path analysis display system is further configured to receive the path analysis data from a path analysis system.

33. The method of claim 26, wherein

the path analysis display system is further configured to display performance data associated with the web-page.

34. The method of claim 26, wherein

the path analysis display system is further configured to filter the path analysis data, based on one or more user-defined conditions.

35. The method of claim 34, wherein

the one or more user-defined conditions include at least one of:

a time-frame,

a characteristic of visitors to the web-page, and

an origination of visits to the web-page.

36. The method of claim 26, wherein

the web-page display system includes a browser, and

the path analysis display system includes a browser band object.

37. The method of claim 26, further including:

providing a path analysis system that is configured to collect information during accesses to the web-page, and to provide the path analysis data to the path analysis display system based on the information that is collected.