Facilitation of mobile direct response by service callback
First Claim
Patent Images
1. A method comprising:
- receiving a call from a mobile device;
selecting, based upon information selected to address the call, a response to the call; and
initiating a dialog between a server and the mobile device.
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Accused Products
Abstract
A system for the facilitation of direct response to conventional advertising and other media, initiated by a mobile subscriber to a wireless network, using a dial keypad on a mobile device, is disclosed. The system allows the subscriber to easily reply to a call to action and to be engaged in a dialogue with a service server or representative in a manner that dynamically matches the capabilities of the subscriber'"'"'s device and the service requested. The system is implemented without any modifications to the wireless device or network.
155 Citations
75 Claims
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1. A method comprising:
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receiving a call from a mobile device;
selecting, based upon information selected to address the call, a response to the call; and
initiating a dialog between a server and the mobile device. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9)
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- 10. The method of claim 1, wherein the information may be selected through a standard cellular phone interface.
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10-1. A system comprising:
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a network computer telephony integrated system to receive a call from a mobile device;
a service server to select, based upon information selected to address the call, a response to the call; and
a push server to initiate a dialog between the service server and the mobile device.
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11-2. The system of claim 10, wherein the network computer telephony integrated system is to terminate the call prior to an answering of the call.
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21. A machine-readable medium that provides instructions that, when executed by a machine, cause the machine to perform operations comprising:
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receiving a call from a mobile device; and
sending information about the call to a push server to initiate a dialog between a service server and the mobile device, the dialog to include a response to be selected based upon a information selected to address the call. - View Dependent Claims (22, 23, 24)
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25. A machine-readable medium that provides instructions that, when executed by a machine, cause the machine to perform operations comprising:
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receiving, from a network computer telephony integrated system, data about a call received from a mobile device; and
initiating a dialog between a service server and the mobile device, the dialog to include a response to be selected based upon information selected to address the call. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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32. A machine-readable medium that provides instructions that, when executed by a machine, cause the machine to perform operations comprising:
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receiving a communication from a push server that received, from a network computer telephony integrated system, data about a call received from a mobile device; and
selecting a response, based upon information selected to address the call, to be included in a dialog to be initiated between a service server and the mobile device. - View Dependent Claims (33)
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34. A system for the delivery of direct response to conventional advertising or other messaging by a mobile subscriber using a digital wireless network and a keypad on a mobile device that utilizes that digital wireless network, comprising:
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a media stimulus, that is observed by the mobile subscriber, with an embedded call to action that includes a dial string to be entered by the mobile subscriber into the mobile device using the keypad of that device;
a network computer telephony integrated (CTI) system and associated executable computer code used to collect digits and the mobile subscriber'"'"'s identity from network signaling associated with a voice call routed to that network CTI system by the digital wireless network and associated networks, a push server and associated executable computer code that is signaled by the network CTI server and sends the mobile subscriber a digital message and communicates details of the service with a service server identified in a service identity database;
a subscriber capabilities database and the service identity database used by the push server to determine service type and service server identity that allows determination of service class to be provided to the mobile subscriber;
a set of service servers and associated executable computer code which provide an initial response delivered to the mobile subscriber by the push server and then control and conduct a two way service dialogue with the mobile subscriber;
a set of gateways which both translate data formats and addresses between the digital wireless network and other digital data networks as well as providing functionality required for delivery of the service to the mobile subscribers; and
a series of data networks that are used for communication between the mobile subscriber, network CTI system, push server, service server and gateways. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75)
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Specification