System to prevent inappropriate display of advertisements on the internet and method therefor
First Claim
Patent Images
1. A method comprising the steps of:
- watching a datastream representing a page for delivery to a client via a network;
determining if an advertisement subject to display restrictions is identified in said datastream; and
determining if said advertisement is restricted from being displayed in said page in response to a content analysis of said datastream.
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Abstract
Systems and methods for avoiding the inappropriate display of advertisements are implemented. These include, respectively, circuitry and steps for include, respectively, circuitry and steps for watching a datastream representing a page for delivery to a client via a network. It is determined if an advertisement subject to display restrictions is identified in the datastream. It is further determined if the advertisement is restricted from being displayed in the page in response to a content analysis of the datastream.
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Citations
28 Claims
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1. A method comprising the steps of:
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watching a datastream representing a page for delivery to a client via a network;
determining if an advertisement subject to display restrictions is identified in said datastream; and
determining if said advertisement is restricted from being displayed in said page in response to a content analysis of said datastream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer program product embodied in a machine readable storage medium, the program product comprising a program of instructions for performing the steps of:
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watching a datastream representing a page for delivery to a client via a network;
determining if an advertisement subject to display restrictions is identified in said datastream; and
determining if said advertisement is restricted from being displayed in said page in response to a content analysis of said datastream. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system, comprising:
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a memory unit operable for storing a computer program operable for generating pages; and
a processor coupled to said memory unit, wherein said processor, responsive to said computer program, comprises;
circuitry operable for watching a datastream representing a page for delivery to a client via a network;
circuitry operable for determining if an advertisement subject to display restrictions is identified in said datastream; and
circuitry operable for determining if said advertisement is restricted from being displayed in said page in response to content analysis of said datastream. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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28. A method comprising:
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watching a datastream representing a page for delivery to a client via a network;
determining if an advertisement subject to display restrictions is identified in said datastream;
determining if said advertisement is displayed in said page in response to a predetermined set of key items, wherein said step of determining if said advertisement is displayed includes the steps of;
determining a number of matched key items in content of said page; and
determining if said number of matched key items is less than a predetermined lower threshold; and
if said number of matched key items is not less that said predetermined lower threshold, determining if said number of matched key items is not less than a predetermined upper threshold, and wherein said advertisement does not display if said number of matched key items is not less than said predetermined upper threshold.
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Specification