Strategic internet persona assumption
First Claim
1. A method, operable in a data processing system attached to a network, and comprising steps of:
- receiving, from a user, a request to perform a first transaction through the network;
associating a first false persona with the transaction, wherein the first false persona is selected from a plurality of false personas so as to achieve an advantage for the user with respect to the first transaction; and
executing the first transaction under the guise of the first false persona so as to avoid revealing the user'"'"'s identity.
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Accused Products
Abstract
A method, computer program product, and data processing system for circumventing profiling and targeting of World Wide Web users is disclosed. A number of fictitious web “personae” are established. A user wishing to perform a particular web transaction assumes a persona that best fits the user'"'"'s current needs. The user'"'"'s actions are then attributed to the persona, rather than the user. When the user wishes to perform another transaction, a different persona may be assumed, depending upon the circumstances, so that any disadvantage attributable to performing the same web transaction multiple times may be eliminated. This has the dual advantage of both protecting the user'"'"'s privacy and taking advantage of special offers and incentives that may be targeted to first-time customers.
81 Citations
45 Claims
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1. A method, operable in a data processing system attached to a network, and comprising steps of:
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receiving, from a user, a request to perform a first transaction through the network;
associating a first false persona with the transaction, wherein the first false persona is selected from a plurality of false personas so as to achieve an advantage for the user with respect to the first transaction; and
executing the first transaction under the guise of the first false persona so as to avoid revealing the user'"'"'s identity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer program product in a computer readable medium, comprising instructions for:
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receiving, from a user, a request to perform a first transaction through a network;
associating a first false persona with the transaction, wherein the first false persona is selected from a plurality of false personas so as to achieve an advantage for the user with respect to the first transaction; and
executing the first transaction under the guise of the first false persona so as to avoid revealing the user'"'"'s identity. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A data processing system comprising:
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a bus system;
a processing unit connected to the bus system, wherein the processing unit includes at least one processor;
memory connected to the bus system;
a network adapter connected to the bus system, wherein the network adapter connects to a network; and
a set of instructions wherein the processing unit executes the set of instructions to perform the acts of;
receiving, from a user, a request to perform a first transaction through the network;
associating a first false persona with the transaction, wherein the first false persona is selected from a plurality of false personas so as to achieve an advantage for the user with respect to the first transaction; and
executing the first transaction under the guise of the first false persona so as to avoid revealing the user'"'"'s identity. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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Specification