Methods for valuing and placing advertising
First Claim
1. A method for placing the advertising material of at least one advertiser into advertising space segments of at least one publisher comprising the steps of:
- a. at least one publisher relinquishing control of segments of its advertising space to an intermediary;
b. at least one advertiser contacting said intermediary and (1) selecting available advertising space for placement of its advertising material; and
(2) submitting a bid to the intermediary for placement of said advertising material on segments of said selected space;
c. the intermediary ranking bids received from each advertiser; and
d. the intermediary placing the advertising material of each advertiser onto segments of the available advertising space according to the ranking of said bids.
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Accused Products
Abstract
Disclosed are methods for valuing and placing advertising segments on the basis of competitive bidding. Publishers having available ad space make that space (segments) available to an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards advertising segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, or on a per click-through or per transaction basis for internet applications. Under these methods, virtually every advertiser will have some level of access to the available ad space. The intermediary continuously updates its lists of available ad space according to numbers and amounts of bids so that, over time, the lists themselves are representative of the rankings of the most popular ad space. The intermediary also continuously organizes and updates the advertising material it receives according to subject matter for access by potential consumers.
311 Citations
15 Claims
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1. A method for placing the advertising material of at least one advertiser into advertising space segments of at least one publisher comprising the steps of:
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a. at least one publisher relinquishing control of segments of its advertising space to an intermediary;
b. at least one advertiser contacting said intermediary and (1) selecting available advertising space for placement of its advertising material; and
(2) submitting a bid to the intermediary for placement of said advertising material on segments of said selected space;
c. the intermediary ranking bids received from each advertiser; and
d. the intermediary placing the advertising material of each advertiser onto segments of the available advertising space according to the ranking of said bids. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for marketing goods and services without hiring a sales staff comprising the steps of:
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a. an intermediary receiving control of segments of at least one publisher'"'"'s advertising space for use on a pay-per-transaction basis;
b. at least one advertiser contacting said intermediary, selecting the advertising space for said pay-per-transaction publisher, and submitting a bid per transaction for the placement of advertising material on said space;
c. the intermediary ranking bids received from each advertiser for said space; and
d. the intermediary placing the advertising material of each advertiser onto segments of said advertising space according to the ranking of said bids. - View Dependent Claims (10)
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11. A method for determining the popularity of different advertising space comprising the steps of:
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a. an intermediary receiving control of segments of advertising spaces form a plurality of publishers;
b. the intermediary receiving bids from advertisers for the purpose of placing advertising material of said advertisers onto such spaces;
c. the intermediary organizing and ranking bids received from advertisers for each such space; and
d. the intermediary making the organization and ranking information for each such space available for inspection.
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12. A method for determining the popularity of different products and services comprising the steps of:
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a. an intermediary receiving control of segments of advertising spaces from a plurality of publishers;
b. the intermediary receiving bids from advertisers for the purpose of placing advertising material of said advertisers onto such spaces;
c. the intermediary organizing the advertising material received from said advertisers according to subject matter; and
d. the intermediary making the organization of such advertising material available for inspection.
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13. A method for placing the advertising material of at least one advertiser into advertising space segments of at least one publisher through an intermediary comprising the steps of:
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a. the intermediary receiving control of segments of the at least one publisher'"'"'s advertising space;
b. the intermediary receiving a contact by at least one advertiser, said contact including the steps of (1) selecting available advertising space for placement of the advertising material of said at least one advertiser; and
(2) submitting at least one bid to the intermediary for placement of said advertising material on segments of said selected space;
c. the intermediary ranking bids received from each advertiser; and
d. the intermediary placing the advertising material of each advertiser onto segments of the available advertising space according to the ranking of said bids. - View Dependent Claims (14, 15)
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Specification