Advertising broadcast method and advertising broadcast device

• US 20030135629A1
• Filed: 03/27/2002
• Published: 07/17/2003
• Est. Priority Date: 12/28/2001
• Status: Abandoned Application

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: Matsukura, Ryuichi, Ito, Hidenobu, Yamauchi, Hitoshi, Sasaki, Kazuo
• Application Number:
  US10/106,202
• Publication Number:
  US 20030135629A1
• Time in Patent Office: Days
• US Class Current: 709/229
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Advertising methods and devices for heightening network-based advertising effectiveness. (1) Advertiser terminal 4 that advertiser X operates transmits an advertising information and advertising request to ad-broadcasting device 5. (2) In response to a demand from user terminal 2a, ad-broadcasting device 5 transmits an advertiser list to user terminal 2a. (3) User terminal 2a transmits to ad-broadcasting device 5 a permit-change notice, which is a notice for advertiser X that permits change in user terminal 2a'"'"'s status. (4) Ad-broadcasting device 5 transmits to buddy-list server 1 a status-update request for user terminal 2a. Advertiser X'"'"'s advertising data is thereby transmitted to access-permitted terminals 2b, 2c for user terminal 2a. (5) Advertiser X'"'"'s advertiser terminal 4 updates the advertising information. (6) Ad-broadcasting device 5, in accordance with the advertising-information update, transmits to buddy-list server 1 a request for an update on the status of user terminal 2a. Fresh advertising data from advertiser X is thereby transmitted to the access-permitted terminals 2b, 2c for user terminal 2a.

Claims

1. An advertising broadcast-distribution method, including:

a connecting step of connecting to a status-reporting device that broadcasts user-terminal status information;

a permission step of accepting designation of a user identifier identifying a user terminal, and designation of an advertiser identifier identifying an advertiser permitted to change information on the user terminal'"'"'s status;

an advertising-storing step of storing advertising information containing, in a single record, the advertiser'"'"'s name, an advertiser identifier for the advertiser, advertising data by the advertiser, and the user identifier for the user terminal, being a broadcast-user terminal, that has granted change-permission to the advertiser; and

a broadcast request step of having the status-reporting device execute broadcast of the advertising data to access-permitted terminals being user terminals that may access information on the broadcast-user terminal'"'"'s status.

2. The advertising broadcast method set forth in claim 1, further including an advertising-recording step of accepting registration of the advertising data.

3. The advertising broadcast method set forth in claim 1, further including:

an advertising update step of accepting an update for the advertising data;

wherein

said broadcast request step has the status-reporting device execute broadcast of the updated advertising data to the access-permitted terminals for the broadcast-user terminal for which the advertising data has been updated.

4. The advertising broadcast method set forth in claim 1, wherein said permission step and said advertising-storing step are iterated to generate a plurality of the records, and said permission step includes:

an accepting step of accepting from the user terminal a demand for a listing of advertisers stored in said advertising-storing step;

a list-transmission step of transmitting to the user terminal an advertiser list containing advertiser names stored by said advertising-storing step; and

a designation-acceptance step of accepting from the user terminal at least one designation of an advertiser contained in the advertiser list;

wherein

said advertising-storing step stores the user identifier for the user terminal as the broadcast-user terminal for the advertiser designated in said designation-acceptance step.

5. The advertising broadcast method set forth in claim 1, wherein said advertising-storing step stores advertising information further containing within the single record broadcast conditions for the advertising data.

6. The advertising broadcast method set forth in claim 5, further including a user-information storing step of storing the user terminal'"'"'s user identifier, and user information relating to the user terminal, as a single record;

said permission step including;

an acceptance step of accepting from the user terminal a demand for a listing of advertisers stored in said advertising-storing step;

an extraction step of extracting advertising information whose broadcast conditions are satisfied by the user terminal'"'"'s user information;

a list transmission step of transmitting to the user terminal an advertiser list made up of the extracted advertising information;

a designation-acceptance step of accepting from the user terminal designation of at least one advertiser contained in the advertiser list;

wherein

said advertising-storing step stores the user terminal'"'"'s user identifier as a broadcast terminal for the advertiser designated in said designation-acceptance step.

7. The advertising broadcast method set forth in claim 1, further including:

a user-information recording step of recording user information containing, in a single record, the user identifier, status information on the user terminal specified by the user identifier, and access-permitted user identifiers for terminals that may access the status information;

a status update step of accepting a latest-status report on, and updating the status information for, the user terminal recorded in said user-information recording step; and

a status reporting step, if the user terminal'"'"'s status information has been updated, of reporting the latest status information to the user terminal'"'"'s access-permitted terminals;

wherein

said broadcast request step has broadcast of the advertising data executed by said status update step and said status reporting step.

8. The advertising broadcast method set forth in claim 1, further including:

a user-information recording step of recording user information containing, in a single record, the user identifier, and conduciveness-level data indicating a conduciveness level at which the user has contributed to the broadcasting of advertising data; and

a conduciveness-level computation step of computing the conduciveness level based on the user information.

9. The advertising broadcast method set forth in claim 1, wherein:

said advertising-storing step further stores, in the single advertising-information record, an advertising fee; and

further including an advertising-fee computation step of computing the advertising fee.

10. The advertising broadcast method set forth in claim 1, further including:

a broadcast-results storing step of storing broadcast-result information indicating results of the broadcasting of the advertising data; and

broadcast-results transmission step of transmitting the broadcast-result information.

14. An advertising request method including:

a connecting step of connecting via a network to an advertising-broadcast device that executes the advertising broadcast-distribution method set forth in said claim 1;

a recording step of accepting registration of advertising information on an advertiser;

a request step of transmitting the advertising information and an advertising request to the advertising-broadcast device;

an update step of accepting an update for the advertising information; and

an update request step of transmitting updated advertising information to the advertising-broadcast device via the network.

15. The advertising request method set forth in claim 14, further including:

a privileges storing step of storing privileges content offered to a broadcast-user terminal being a user terminal that has permitted status-information changes by the advertiser, of storing a user identifier identifying the broadcast-user terminal, and of storing combinations of the two; and

a privileges update step of receiving from the advertising-broadcast device broadcast-result information indicating results of broadcasting the advertising information, and based on the broadcast-result information updating the privileges content

16. An advertising permission computer product for making a computer, having a status-reporting client, function on a status-reporting system, the advertising permission computer product for making the computer function as:

status reporting means for reporting user status information, identifiers for access-permitted terminals being computers that may access the own status information, and/or identifiers for access-desiring terminals being computers that would like to access the status information;

connection means for connecting via a network with an advertising-broadcast device that executes the method set forth in claim 1;

and

permission reporting means for reporting to the advertising-broadcast device advertisers who are permitted to change the self-status information.

17. A computer-readable recording medium on which is recorded an advertising permission program utilized in a computer having a status-reporting client on a status-reporting system, the computer-readable recording medium on which is recorded the advertising permission program for executing:

a status reporting step of reporting user status information, identifiers for access-permitted terminals being computers that may access the own status information, and/or identifiers for access-desiring terminals being computers that would like to access the status information;

a connection step of connecting via a network with an advertising-broadcast device that executes the method set forth in claim 1;

and

a permission reporting step of reporting to the advertising-broadcast device advertisers who are permitted to change the self-status information.

11. An advertising program for making a computer function as:

connecting means for connecting to a status-reporting device that broadcasts user-terminal status information;

permission means for accepting designation of a user identifier identifying a user terminal, and designation of an advertiser identifier identifying an advertiser permitted to change information on the user terminal'"'"'s status;

advertising-storing means for storing advertising information containing, in a single record, an advertiser'"'"'s name, an advertiser identifier for the advertiser, advertising data by the advertiser, and a user identifier for a broadcast-user terminal being a user terminal that has granted change-permission to the advertiser; and

broadcast request means for having the status-reporting device execute broadcast of the advertising data to access-permitted terminals being user terminals that may access information on the broadcast-user terminal'"'"'s status.

12. A computer-readable recording medium on which is recorded an advertising program for executing:

a connecting step of connecting to a status-reporting device that broadcasts user-terminal status information;

a permission step of accepting designation of a user identifier identifying a user terminal, and designation of an advertiser identifier identifying an advertiser permitted to change information on the user terminal'"'"'s status;

an advertising-storing step of storing advertising information containing, in a single record, an advertiser'"'"'s name, an advertiser identifier for the advertiser, advertising data by the advertiser, and a user identifier for a broadcast-user terminal being a user terminal that has granted change-permission to the advertiser; and

a broadcast request step of having the status-reporting device execute broadcast of the advertising data to access-permitted terminals being user terminals that may access information on the broadcast-user terminal'"'"'s status.

13. An advertising broadcast-distribution device furnished with:

connecting means for connecting to a status-reporting device that broadcasts user-terminal status information;

permission means for accepting designation of a user identifier identifying a user terminal, and designation of an advertiser identifier identifying an advertiser permitted to change information on the user terminal'"'"'s status;

advertising-storing means for storing advertising information containing, in a single record, an advertiser'"'"'s name, an advertiser identifier for the advertiser, advertising data by the advertiser, and a user identifier for a broadcast-user terminal being a user terminal that has granted change-permission to the advertiser; and

broadcast request means for having the status-reporting device execute broadcast of the advertising data to access-permitted terminals being user terminals that may access information on the broadcast-user terminal'"'"'s status.