Method of allocating advertising space and system therefor
First Claim
Patent Images
1. A system for the application of an image to an upper surface of a built structure, said image arranged for visibility from over-flying craft.
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Abstract
A system for the application of an image to an upper surface of a built structure, the image arranged for visibility from over-flying craft.
An upper surface of a built structure incorporating indicia thereon or therein; the indicia constructed so as to be discernable by observers in craft passing over the built structure when the craft is within a predetermined legibility distance of the built structure.
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Citations
46 Claims
- 1. A system for the application of an image to an upper surface of a built structure, said image arranged for visibility from over-flying craft.
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34. A method of allocating advertising space, the method comprising the steps of:
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(a) Procuring a roof surface and obtaining signage rights to the roof surface;
(b) Offering the roof surface as a platform for advertising indicia for a predetermined period of time;
(c) Procuring the application of the advertising indicia in such manner as to be observable from over flying aircraft.
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35. A method for the valuation of a surface for advertising purposes, said method comprising the steps of:
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(a) determining the area of the surface available, (b) determining the angle of said surface to the horizontal plane, (c) determining a factor for the surface texture of the space or media to which advertising indicia is to be applied, (d) determining the maximum size of elements of the indicia to be displayed, (e) determining the maximum distance and inclination angle at which said elements of the indicia may be resolved by the unaided eye, (f) determining the spatial orientation and extent of a cone of legibility, said cone having an axis centred on the surface and normal to said surface, (g) determining the number and characteristics of any flight paths intersecting said cone of legibility. - View Dependent Claims (36)
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37. An upper surface of a built structure incorporating indicia thereon or therein;
- said indicia constructed so as to be discernable by observers in craft passing over said built structure when said craft is within a predetermined legibility distance of said built structure.
- View Dependent Claims (38, 39, 40, 41, 42, 43)
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44. A method of deriving revenue from advertising space, the method comprising the steps of:
- Procuring an upward facing surface and obtaining signage rights to the surface;
offering to a third party the surface as a platform for advertising indicia for a predetermined period of time;
procuring the application of the advertising indicia to said surface in such manner as to be observable from craft passing over said surface at a predetermined legibility distance. - View Dependent Claims (45, 46)
- Procuring an upward facing surface and obtaining signage rights to the surface;
Specification