Mobile marketing system

• US 20030144873A1
• Filed: 01/21/2003
• Published: 07/31/2003
• Est. Priority Date: 01/18/2002
• Status: Abandoned Application

• Current Assignee: Sales Automation Support, Inc.
• Original Assignee: Sales Automation Support, Inc.
• Inventors: Keshel, Michelle L.
• Application Number:
  US10/348,047
• Publication Number:
  US 20030144873A1
• Time in Patent Office: Days
• US Class Current: 705/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A mobile marketing system is comprised of a remote access subsystem and support center subsystem. An initial contact data collection module is operationally connected to the remote access system and to a database for storing the contact data. A data management module is connected to the database for managing contact follow-up. A correspondence content manager and sequencer is connected to the database for purposes of automatically configuring user collection modules dynamically. A user data, preferences and signature database is linked to the data management module. A ROI module and a sales quote and configuration module are connected to the database for preparing ROI modeling and quotes for a prospect. A print module connected to the data management module to provide fulfillment through local and remote support center subsystems.

Claims

1. A mobile marketing system comprising:

a remote access module;

an initial contact data collection submodule operationally connected to the remote access system;

a database for storing contact data;

a data management submodule connected to the database for managing contact follow-up;

a ROI submodule connected to the database; and

a sales quote and configuration submodule connected to the database for preparing quotes for a prospect.

2. The mobile marketing system of claim 1 further comprising:

a content manager submodule for deploying templates for specific types of correspondence that are customized for each user and which includes a facility for automatically sequencing documents along a timeline that is specific to each mode of contact or preference on the part of said user for handling correspondence based on each identified situation over any defined period of time;

an print submodule connected to the data management module to provide automated and unattended fulfillment that consists of documents and communications that appear to the naked eye to have been personally prepared and in the case of printed documents, to be personally signed and mailed; and

a tracking submodule which records and retrieves the history of all correspondence by and between all correspondents and target prospects.

3. The mobile marketing system of claim 1 further comprising:

an access device integral with the access module comprising at least one of the following;

personal computer, handheld computer, wireless access device, mobile phone, laptop computer, ATM machine, personal digital assistant, access enabled radio, television, and multimedia/broadband set top device; and

a system support center for fulfilling orders received through the remote access system.

4. A sales and marketing system comprising:

a subscriber remote access subsystem having a server computer;

a mobile marketing user subsystem having an access device; and

a sales support center subsystem having a server computer and a database to provide sales campaign and prospect data access, merge the two, and complete correspondence fulfillment.

5. A method of marketing comprising the steps of:

recording of information related to persons and organizations that are met or discovered by persons performing marketing or sales functions;

recording of correlated data related to probabilities of success at conducting business with persons and organizations that are met or discovered by persons performing marketing or sales functions;

recording of personal and organizational expenses related to the business activities of meeting, discovering or entertaining persons or organizations;

preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and related to past, and future meetings, events or acknowledgements;

preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey directions for a retrieval of information, instructions or testimonials delivered through printed, video and audio mediums;

preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey information related to a price or required configuration of products and/or services;

preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey information related proposed or recommended courses of action or intents; and

preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey information related to specific Return on Investment (ROI) Analysis reports as they relate to proposed or recommended courses of action and priced products, services or solutions.

6. A sales management system comprising:

a support submodule for item-by-item fulfillment schedules having variable frequency;

a submodule having the ability to manage item-by-item fulfillment schedules that consist of a number of total correspondences with a number of on-demand attachments, over any period of time which varies based on user selection;

a submodule having the ability to quickly change correspondence content to remain current with changing market conditions, new solutions, and new products, which, when operated, automatically, and nearly instantly deploys new correspondence models for selection and use by any of the systems users regardless of location, or input device;

submodule for item-by-item, one-to-one campaign fulfillment that is billed based on the same price to send any individual letter, literature item or sample as each event occurs; and

a submodule for weekly call queue and campaign status reports that are transmitted direct to a user.