System, method and computer program product for effective content management in a pull environment
First Claim
1. A method for testing user reaction to multiple variants of interactive content in a pull environment, comprising the steps of:
- identifying a population of content users;
defining rules that subdivide said population into plural subdivisions equal in number to the number of multiple variants of interactive content and assigning to each subdivision one of said multiple variants;
as each content user enters said pull environment, identifying, in real time, the subdivision to which they are assigned;
presenting interactive content to each content user entering said pull environment, in real time, based on the subdivision to which they are assigned;
monitoring, in real time, the reactions of said content users to the presented interactive content and storing data corresponding to said monitoring;
analyzing, in real time, said stored data and identifying statistical trends in said stored data; and
selecting, based on said statistical trends, at least one of said multiple variants of interactive content for continued use with all members of said population.
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Abstract
A dynamic content management method, system, and computer program product by which interactive content is analyzed and scrutinized on a “real time” basis as users interact with the content presentation is disclosed. This is accomplished by, among other things, utilizing a rules engine or other known selection processor to facilitate dynamic decision making, whereby the selection processor “qualifies” the user for membership in a particular content-testing campaign; content (e.g., an offer or particular web design elements) to be presented to the user is selected and delivered; and the selection of the content, the failure to select the content, and the possible outcome of selecting the content is recorded in an operational database for that user so that it may be used to modify the content presented to that user in the future.
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Citations
39 Claims
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1. A method for testing user reaction to multiple variants of interactive content in a pull environment, comprising the steps of:
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identifying a population of content users;
defining rules that subdivide said population into plural subdivisions equal in number to the number of multiple variants of interactive content and assigning to each subdivision one of said multiple variants;
as each content user enters said pull environment, identifying, in real time, the subdivision to which they are assigned;
presenting interactive content to each content user entering said pull environment, in real time, based on the subdivision to which they are assigned;
monitoring, in real time, the reactions of said content users to the presented interactive content and storing data corresponding to said monitoring;
analyzing, in real time, said stored data and identifying statistical trends in said stored data; and
selecting, based on said statistical trends, at least one of said multiple variants of interactive content for continued use with all members of said population. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for testing user reaction to multiple variants of interactive content in a pull environment, comprising:
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means for identifying a population of content users;
means for defining rules that subdivide said population into plural subdivisions equal in number to the number of multiple variants of interactive content and assigning to each subdivision one of said multiple variants;
means for identifying, in real time, the subdivision to which each content user is assigned as they enter said pull environment;
means for presenting interactive content to each content user entering said pull environment, in real time, based on the subdivision to which they are assigned;
means for monitoring, in real time, the reactions of said content users to the presented interactive content and storing data corresponding to said monitoring;
means for analyzing said stored data and identifying statistical trends in said stored data; and
means for selecting, based on said statistical trends, at least one of said multiple variants of interactive content for continued use with all members of said population. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A computer program product for testing user reaction to multiple variants of interactive content in a pull environment, the computer program product comprising a computer-readable storage medium having computer-readable program code embodied in the medium, the computer-readable program code comprising:
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computer-readable program code that identifies a population of content users;
computer-readable program code that defines rules that subdivide said population into plural subdivisions equal in number to the number of multiple variants of interactive content and assigns to each subdivision one of said multiple variants;
computer-readable program code that, as each content user enters said pull environment, identifies, in real time, the subdivision to which they are assigned;
computer-readable program code that presents interactive content to each content user entering said pull environment, in real time, based on the subdivision to which they are assigned;
computer-readable program code that monitors, in real time, the reactions of said content users to the presented interactive content and stores data corresponding to said monitoring;
computer-readable program code that analyzes said stored data and identifies statistical trends in said stored data; and
computer-readable program code that selects, based on said statistical trends, at least one of said multiple variants of interactive content for continued use with all members of said population. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification