System and method for administering incentive offers
First Claim
1. A system for facilitating the administration of incentive offers comprising:
- a centralized repository, a maintenance engine in communication with the centralized repository for facilitating the maintenance of the repository, a retrieval engine in communication with the centralized repository for facilitating the identification and retrieval of an offer, said retrieval engine comprising an offer formulator having an information retriever and an offer adapter, said centralized repository being configured to store a plurality of offers.
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Accused Products
Abstract
The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.
210 Citations
26 Claims
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1. A system for facilitating the administration of incentive offers comprising:
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a centralized repository, a maintenance engine in communication with the centralized repository for facilitating the maintenance of the repository, a retrieval engine in communication with the centralized repository for facilitating the identification and retrieval of an offer, said retrieval engine comprising an offer formulator having an information retriever and an offer adapter, said centralized repository being configured to store a plurality of offers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method of facilitating the administration of an incentive offer storage and retrieval process comprising the steps of:
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providing a centralized repository, a maintenance engine in communication with the centralized repository for facilitating the maintenance of the repository, and a retrieval engine in communication with the centralized repository for facilitating the identification and retrieval of an offer, said centralized repository being configured to store a plurality of offers;
said retrieval engine comprising an offer formulator having an information retriever and an offer adapter;
retrieving information including attributes of a target, content and context of an offer, and predicting an effectiveness of said offer.
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Specification