Multi-property enterprise promotions

• US 20030149619A1
• Filed: 02/01/2002
• Published: 08/07/2003
• Est. Priority Date: 02/01/2002
• Status: Abandoned Application

• Current Assignee: Harrah's Operating Company Incorporated (Caesars Entertainment, Inc.)
• Original Assignee: Harrah's Operating Company Incorporated (Caesars Entertainment, Inc.)
• Inventors: Parks, Ben, Reeves, Timothy J., Norton, David, Stanley, Tim
• Application Number:
  US10/061,434
• Publication Number:
  US 20030149619A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0259 based on store location

Abstract

Multiple, simultaneous enterprise promotions are enabled by an enterprise promotions application, the promotions definable to apply to a single location, a plurality of locations, or all of the enterprise'"'"'s locations. The enterprise promotions application recieves data from the locations regarding patron activity, from which the system generates entries in one or more promotions according to each promotion'"'"'s rules. For a promotion, patrons'"'"' entries can be activated for one or more drawings, wherein one or more winning entries are selected. The system also provides for the automatic, rules-based generation of comps and the management thereof.

Claims

1. A computer-implemented method of conducting promotions for an enterprise having multiple locations, the method comprising:

establishing a plurality of promotions, each promotion applying to one or more locations, at least one location having a plurality of applicable promotions;

responsive to qualifying patron activity associated with a location, generating entries for the patrons in each promotion that applies to the location; and

drawing one or more winning entries from the patrons'"'"' entries associated with each promotion.

2. The method of claim 1, wherein a first promotion applies to a different set of locations than a second promotion.

3. The method of claim 1, wherein the drawing comprises selecting one or more winning entries for a promotion on multiple occasions.

4. The method of claim 1, wherein generating entries comprises applying a set of rules to the qualifying patron activity for each promotion.

5. The method of claim 4, wherein each promotion'"'"'s set of rules includes patron targeting rules, the patron targeting rules defining which patrons may earn entries in that promotion.

6. The method of claim 1, further comprising:

providing patrons with patron-specific information regarding their activity and general information regarding the promotions.

7. The method of claim 1, further comprising:

responsive to a request from a patron, activating entries associated with the patron,

wherein the drawing comprises selecting a winning entry only from activated entries.

8. The method of claim 7, wherein the request from a patron is received at a customer service interface located at one of the multiple locations.

9. A method for conducting multiple promotions for an enterprise having multiple locations, each promotion applying to a set of locations, the method comprising:

monitoring patron activity at each location;

for each promotion, generating qualifying entries based on the patron activity at only those locations to which the promotion applies;

activating at least some of the qualifying entries in a promotion; and

for each promotion, drawing a winning entry from the activated entries in the promotion.

10. The system of claim 9, wherein the activating is, at least in part, responsive to requests from patrons.

11. The system of claim 9, wherein the drawing comprises selecting on multiple occasions one or more winning entries for a promotion.

12. A computer-implemented method of conducting one or more promotions for an enterprise having a plurality of locations, each promotion applying to a set of locations, the method comprising:

monitoring patron activity at the plurality of locations;

generating entries in one or more promotions, the entries in each promotion based on the patron activity at the locations to which the promotion applies; and

for each promotion, conducting a drawing at a location to which the promotion applies, wherein one or more winning entries are selected from the entries in the promotion earned at any of the locations to which the promotion applies.

13. The method of claim 12, further comprising:

for at least one promotion, conducting multiple drawings; and

in a promotion having multiple drawings, activating entries for each drawing, wherein only entries activated for a particular drawing can be selected in the drawing.

14. The method of claim 13, wherein the activating entries is, at least in part, responsive to requests from patrons.

15. An enterprise promotion system for simultaneously conducting multiple promotions for an enterprise at multiple locations, the system comprising:

a promotion database for storing rules associated with each of a plurality of promotions;

a patron database for storing information regarding multiple patrons;

a maintenance module coupled to the promotion database and to the patron database, the maintenance module adapted to receive data regarding patron activity and, for any promotion that applies to the location where the patron activity occurred, to create entries for the promotion according to the rules therefor using the patron activity data; and

a drawing module coupled to the maintenance module for selecting for each promotion one or more winning entries from the entries associated with the promotion.

16. The system of claim 15, further comprising:

an activation module adapted to activate entries for each promotion, wherein the drawing module selects winning entries for each promotion only from the promotion'"'"'s activated entries.

17. The system of claim 16, wherein the activation module is adapted to activate entries, at least in part, responsive to requests from patrons.

18. The system of claim 15, further comprising:

a customer service interface adapted to display patron-specific information regarding a patron'"'"'s activity and general information regarding the promotions.

19. The system of claim 15, further comprising:

a server adapted to transmit over a computer network patron-specific information regarding a patron'"'"'s activity and general information regarding the promotions.

20. The system of claim 15, wherein the drawing module is adapted to select one or more winning entries from the entries for a promotion on multiple occasions.

21. An enterprise promotions system for conducting multiple, simultaneous promotions for an enterprise having multiple locations, the system comprising:

a patron activity interface adapted to monitor patron activity at a number of the locations and generate patron activity data based thereon;

a management module adapted to generate qualifying entries based on the patron activity data, each qualifying entry associated with a patron and a promotion;

an entry activation module adapted to activate at least some of the qualifying entries for each promotion; and

a drawing module adapted to select a predetermined number of winning entries from the set of activated entries in each promotion.

22. The system of claim 21, wherein a promotion has multiple drawings, the entry activation module is adapted to activate qualifying entries for each drawing, and the drawing module is adapted to select for each drawing a predetermined number of winning entries from the set of entries that have been activated for that drawing.

23. The system of claim 21, further comprising:

an entry activation interface adapted to receive requests to activate a patron'"'"'s qualifying entries in a promotion, wherein the entry activation module is adapted to activate qualifying entries in response to the requests.