Alternative advertising

• US 20030149621A1
• Filed: 02/07/2002
• Published: 08/07/2003
• Est. Priority Date: 02/07/2002
• Status: Abandoned Application

• Current Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Original Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Inventors: Shteyn, Yevgeniy Eugene
• Application Number:
  US10/071,649
• Publication Number:
  US 20030149621A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Alternative advertising is provided to substitute to an original advertisement that a user seeks to bypass in content. A user of an electronic device can request the device to skip the original advertisement. The skipping is enabled however an alternative advertisement representative of the original advertisement is presented to the user. The alternative advertisement is of a lower perceived intrusiveness than the original advertisement.

Claims

1. A method of advertising via an electronic device of a user, the method comprising:

enabling the device to detect a user'"'"'s command for bypassing through an original advertisement in content;

enabling the device to bypass through the original advertisement; and

,

enabling to render to the user an alternative advertisement representative of the original advertisement and of a lower perceived intrusiveness than the original advertisement.

2. The method of claim 1, wherein the user'"'"'s command configures the device to record content without the original advertisement;

and, the method further comprising;

enabling to insert the alternative advertisement in recorded content.

3. The method of claim 1, wherein the user'"'"'s command configures the device to bypass through the original advertisement when playing out content recorded in the device with the original advertisement;

and, wherein the alternative advertisement is rendered in lieu of the original advertisement.

4. The method of claim 1, further comprising:

preventing the user from bypassing through the alternative advertisement.

5. The method of claim 1, wherein the alternative advertisement is a video and audio clip of a shorter duration than that of the original advertisement.

6. The method of claim 1, wherein the alternative advertisement is a still picture.

7. The method of claim 1, wherein the alternative advertisement is rendered on a display of a remote control device associated with the electronic device.

8. The method of claim 1, wherein the alternative advertisement is a graphic displayed on transparence to content when content is played out to the user.

9. An electronic device enabling advertising, the device comprising:

a storage medium storing content including an original advertisement, and an alternative advertisement representative of the original advertisement and of lower perceived intrusiveness than the original advertisement;

a controller controlling a recording and a rendering of content to the user in response to commands from the user, the controller being operative to control a rendering of the alternative advertisement when a user'"'"'s command for bypassing through the original advertisement is detected.

10. The device of claim 9, wherein the device is configured, in response to the user'"'"'s command, to record content without the original advertisement and the controller is further configured to insert the alternative advertisement in recorded content.

11. The device of claim 9, wherein the controller is configured, in response to the user'"'"'s command, to bypass through the original advertisement when playing out content;

and, wherein the controller replaces the original advertisement with the alternative advertisement when playing content.

12. The device of claim 9, wherein the controller prevents the user from bypassing through the alternative advertisement.

13. The device of claim 9, wherein the alternative advertisement is a video and audio clip of a shorter duration than that of the original advertisement.

14. The device of claim 9, wherein the alternative advertisement is a still picture.

15. The device of claim 9, wherein the alternative advertisement is rendered on a display of a remote control device associated with the electronic device.

16. A device of claim 9, wherein the alternative advertisement is a graphic displayed on transparence to content when content is played out to the user.

17. A software application for enabling advertising on an electronic device of a user, the software application comprising instructions for enabling the device to carry out the following steps:

detecting a user'"'"'s command for bypassing through an original advertisement in content;

bypassing through the original advertisement; and

,

rendering to the user an alternative advertisement representative of the original advertisement and of a lower perceived intrusiveness than the original advertisement.