Method and apparatus for targeted marketing
First Claim
1. A method of distributing advertisements to at least two potential respondents, comprising:
- recruiting at least one retailer to provide a plurality of advertisements;
recording at least one profile of at least one of the at least two potential respondents;
providing at least one saver card to each of the at least two potential respondents;
targeting at least one of the plurality of advertisements to a targeted at least one of the at least two potential respondents, wherein said targeting is responsive to the at least one recorded profile of the targeted at least one potential respondent; and
providing at least one transaction to the at least one targeted potential respondent upon response of the at least one targeted potential respondent to the targeted at least one advertisement, wherein the response to the targeted at least one advertisement is evidenced by activation of the saver card associated with the recorded profile of the targeted at least one potential respondent.
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Abstract
A method of distributing advertisements to at least two potential respondents, and a system for providing an advertising program, are disclosed. The method includes recruiting at least one retailer to provide a plurality of advertisements, recording at least one profile of two potential respondents, providing at least one saver card to each potential respondent, targeting advertisements to a targeted at least one of the at least two potential respondents, and providing at least one transaction to the at least one targeted potential respondent upon response of the at least one targeted potential respondent to the targeted at least one advertisement. The system includes a program administrator in communication with at least one retailer, wherein the program administrator receives a recorded profile from at least one potential respondent to the advertising program, a message generator communicatively connected to the program administrator and to at least one of the at least one potential respondents, and a plurality of saver cards, wherein at least one of the saver cards is distributed to each of the at least one potential respondents.
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Citations
15 Claims
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1. A method of distributing advertisements to at least two potential respondents, comprising:
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recruiting at least one retailer to provide a plurality of advertisements;
recording at least one profile of at least one of the at least two potential respondents;
providing at least one saver card to each of the at least two potential respondents;
targeting at least one of the plurality of advertisements to a targeted at least one of the at least two potential respondents, wherein said targeting is responsive to the at least one recorded profile of the targeted at least one potential respondent; and
providing at least one transaction to the at least one targeted potential respondent upon response of the at least one targeted potential respondent to the targeted at least one advertisement, wherein the response to the targeted at least one advertisement is evidenced by activation of the saver card associated with the recorded profile of the targeted at least one potential respondent. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 15)
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9. A system for providing an advertising program, comprising:
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a program administrator in communication with at least one retailer, wherein the program administrator receives a recorded profile from at least one potential respondent to the advertising program;
a message generator communicatively connected to said program administrator, and to at least one of the at least one potential respondents;
a plurality of saver cards, wherein at least one of said plurality of saver cards is distributed to each of the at least one potential respondents;
wherein said program administrator receives a first targeted advertisement from the at least one retailer, and wherein said message generator generates a first message, in accordance with the first targeted advertisement, to a targeted at least one of the at least one potential respondents responsively to the recorded profile of the targeted at least one potential respondent, and wherein said program administrator receives an activation of the saver card of the targeted at least one potential respondent as a response to the first message. - View Dependent Claims (10, 11, 12, 13, 14)
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Specification