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Method and apparatus for interaffiliate marketing

  • US 20030149627A1
  • Filed: 03/17/2003
  • Published: 08/07/2003
  • Est. Priority Date: 02/04/2000
  • Status: Abandoned Application
First Claim
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1. A system for enabling delivery of advertisements, offers or promotions from a provider to a determined demographic segment of users via a plurality of user terminals accessible over a communication network, said system comprising:

  • server computer means coupled to said communication network and including memory for storing capability data regarding said user terminals, said capability data comprising information from which demographic characteristics can be determined of individuals who have access to said user terminals;

    communications means associated with said server computer means for receiving information from said provider regarding advertisements, offers or promotions to be provided to a determined demographic segment; and

    program means for controlling said server computer means to analyze said information from said provider in relation to said capability data and to provide output indicative of a population of said user terminals that will come closest to providing access to said determined demographic segment.

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