Method and apparatus for interaffiliate marketing

• US 20030149627A1
• Filed: 03/17/2003
• Published: 08/07/2003
• Est. Priority Date: 02/04/2000
• Status: Abandoned Application

• Current Assignee: Paul D. Greeley
• Original Assignee: Paul D. Greeley
• Inventors: Slinker, Scott W., Brady, James T.
• Application Number:
  US10/390,474
• Publication Number:
  US 20030149627A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Apparatus, and a corresponding method, for arranging presentation of advertising, sales, promotional, and educational campaigns to selected user of computer interfaces in one or more locations, that meet demographic requirements of campaign. Apparatus collects Information about campaign, capacity of various locations, characteristics of locations, and characteristics of users of those locations. Apparatus uses information to negotiate cost of campaign; to conclude a contract for campaign; to schedule, distribute, present, and measure campaign; and to report result of campaign to involved parties.

Claims

1. A system for enabling delivery of advertisements, offers or promotions from a provider to a determined demographic segment of users via a plurality of user terminals accessible over a communication network, said system comprising:

server computer means coupled to said communication network and including memory for storing capability data regarding said user terminals, said capability data comprising information from which demographic characteristics can be determined of individuals who have access to said user terminals;

communications means associated with said server computer means for receiving information from said provider regarding advertisements, offers or promotions to be provided to a determined demographic segment; and

program means for controlling said server computer means to analyze said information from said provider in relation to said capability data and to provide output indicative of a population of said user terminals that will come closest to providing access to said determined demographic segment.

2. The system as recited in claim 1, wherein said capability data further comprises terminal locations.

3. The system as recited in claim 1, wherein said capability data further comprises rules regarding data to be presented or not presented over determined ones of said user terminals.

4. The system as recited in claim 1, wherein said program means is further configured to control said server computer means to deliver said advertisements, offers or promotions from a provider via said network to said population of said user terminals that comes closest to providing access to said determined demographic segment.

5. The system as recited in claim 4, wherein said program means is further configured to control said server computer means to receive responses from said population of users, via said network, in response to presentation of said advertisements, offers or promotions and to provide information regarding said responses to said provider.

6. The system as recited in claim 1, wherein said user terminals comprise point of sale terminals positioned in retail facilities.

7. The system as recited in claim 6, wherein said user terminals are configured to accept at least one of magnetic card, tactile, or audio responses from a user.

8. The system as recited in claim 6, wherein said user terminals are configured to output response tokens in a printed form or a premium in response to a user'"'"'s interaction with a user terminal and instructions from said server computer means.

9. A memory media including instructions for controlling a server computer to deliver advertisements, offers or promotions from a provider to a determined demographic segment of users via a plurality of user terminals accessible over a communication network, said server computer means coupled to said communication network and including memory for storing capability data regarding said user terminals, said capability data comprising information from which demographic characteristics can be determined of individuals who have access to said user terminals, said memory media comprising:

a) means for controlling said server computer to receive information from said provider regarding advertisements, offers or promotions to be provided to a determined demographic segment; and

b) means for controlling said server computer to analyze said information from said provider in relation to said capability data and to provide output indicative of a population of said user terminals that will come closest to providing access to said determined demographic segment.

10. The memory media as recited in claim 9, wherein said capability data further comprises terminal locations.

11. The memory media as recited in claim 9, wherein said capability data further comprises rules regarding data to be presented or not presented over determined ones of said user terminals.

12. The memory media as recited in claim 9, further comprising:

c) means for controlling said server computer to deliver said advertisements, offers or promotions from a provider via said network to said population of said user terminals that comes closest to providing access to said determined demographic segment.

13. The memory media as recited in claim 12, further comprising:

d) means for controlling said server computer to receive responses from said population of users, via said network, in response to presentation of said advertisements, offers or promotions and to provide information regarding said responses to said provider.

14. The memory media as recited in claim 9, wherein said user terminals comprise point of sale terminals positioned in retail facilities.

15. The memory media as recited in claim 14, wherein said user terminals are configured to accept at least one of magnetic card, tactile, or audio responses from a user.

16. The memory media as recited in claim 14, wherein said user terminals are configured to output response tokens in a printed form or a premium in response to a user'"'"'s interaction with a user terminal and instructions from said server computer means.