System and method for capturing and manipulating tradeshow attendee information

• US 20030154114A1
• Filed: 02/04/2003
• Published: 08/14/2003
• Est. Priority Date: 02/13/2002
• Status: Abandoned Application

• Current Assignee: Lucarelli Designs & Displays, Inc.
• Original Assignee: Lucarelli Designs & Displays, Inc.
• Inventors: Lucarelli, William R.
• Application Number:
  US10/357,806
• Publication Number:
  US 20030154114A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A tradeshow attendee information system for capturing and manipulating tradeshow attendee information is provided. In one embodiment, the system includes: a plurality of transponders for transmitting tradeshow attendee information, each transponder adapted to be carried by a tradeshow attendee, a first reader antenna for capturing tradeshow attendee information from transponders within wireless communication range of the first reader antenna, a first reader in communication with the first reader antenna for receiving captured tradeshow attendee information, and a first host in communication with the first reader for storing and manipulating the captured tradeshow attendee information. A method for capturing tradeshow attendee information during a tradeshow and manipulating the information to analyze tradeshow attendee behavior is also provided. Additionally, a method for capturing sales lead information during a tradeshow is provided.

Claims

1. A method for capturing sales lead information during a tradeshow, including the following steps:

a) providing a tradeshow attendee with a transponder for carrying throughout the tradeshow;

b) storing first tradeshow attendee information in the transponder;

c) locating a first reader at a first strategic location within a facility associated with the tradeshow;

d) transmitting the stored tradeshow attendee information from the transponder in a wireless communication; and

e) receiving the transmitted stored tradeshow attendee information at the first reader when the transponder is within wireless communication range of the first reader.

2. The method set forth in claim 1, wherein the first tradeshow attendee information includes at least one of unique identity information associated with the tradeshow and the tradeshow attendee, contact information associated with the tradeshow attendee, and logistical information associated with the tradeshow attendee.

3. The method set forth in claim 1, further including the following steps before step d):

f) locating a plurality of additional readers at strategic locations within the facility;

g) transmitting supplemental tradeshow attendee information from the readers in a wireless communication; and

h) storing the transmitted supplemental tradeshow attendee information in the transponder when the transponder is within wireless communication range of the reader.

4. The method set forth in claim 3, further including the following step:

i) manipulating the captured tradeshow attendee information by at least one of analyzing, sorting, storing, displaying, and printing.

5. The method set forth in claim 4, wherein the first reader is located in an exhibit booth and the captured tradeshow attendee information is displayed on a display device in the exhibit booth while the tradeshow attendee is within wireless communication range of the first reader.

6. The method set forth in claim 4, wherein the first reader is located in a zone of an exhibit booth, the zone being associated with a particular product/service, and the captured tradeshow attendee information is displayed on a display device in the exhibit booth while the tradeshow attendee is within wireless communication range of the first reader.

7. A method for capturing tradeshow attendee information during a tradeshow and manipulating the information to analyze tradeshow attendee behavior, including the following steps:

a) providing a plurality of tradeshow attendees each with a transponder for carrying throughout the tradeshow;

b) storing first tradeshow attendee information in each transponder associated with the tradeshow attendee carrying the transponder;

c) locating a plurality of readers at strategic locations within a facility associated with the tradeshow;

d) transmitting supplemental tradeshow attendee information from each of the plurality of readers in a wireless communication;

e) storing the transmitted supplemental tradeshow attendee information associated with a given reader in a given transponder when the given transponder is within wireless communication range of the given reader;

f) transmitting the stored tradeshow attendee information from the plurality of transponders in a wireless communication; and

g) receiving the transmitted stored tradeshow attendee information at a given reader when a given transponder is within wireless communication range of the given reader.

8. The method set forth in claim 7, further including the following step:

h) manipulating the captured tradeshow attendee information by at least one of analyzing, sorting, storing, displaying, and printing.

9. The method set forth in claim 7, wherein the supplemental tradeshow attendee information includes unique location information associated with the reader and time information associated with the time and date the supplemental tradeshow attendee information was transmitted.

10. The method set forth in claim 7, wherein at least one of the plurality of readers is located at an exit to the tradeshow.

11. The method set forth in claim 7, wherein the transmitted stored tradeshow attendee information captured by the at least one reader located at the exit provides an audit trail of unique location information and time information associated with readers that the tradeshow attendee carrying a given transponder came within wireless communication range thereof.

12. A tradeshow attendee information system for capturing and manipulating tradeshow attendee information, including:

a plurality of transponders for transmitting tradeshow attendee information, each transponder adapted to be carried by a tradeshow attendee;

a first reader antenna for capturing tradeshow attendee information from transponders within wireless communication range of the first reader antenna;

a first reader in communication with the first reader antenna for receiving captured tradeshow attendee information; and

a first host in communication with the first reader for storing and manipulating the captured tradeshow attendee information.

13. The tradeshow attendee information system set forth in claim 12, further including:

a second reader antenna for capturing tradeshow attendee information from transponders within wireless communication range of the second reader antenna; and

a second reader in communication with the second reader antenna for receiving captured tradeshow attendee information.

14. The tradeshow attendee information system set forth in claim 13, wherein the first host is in communication with the second reader.

15. The tradeshow attendee information system set forth in claim 13, further including:

a second host in communication with the second reader for storing and manipulating the captured tradeshow attendee information.

16. The tradeshow attendee information system set forth in claim 15, further including:

a communications network interconnecting the first host and the second host for sharing captured tradeshow attendee information between the first host and second host.

17. The tradeshow attendee information system set forth in claim 12, at least one transponder of the plurality of transponders including:

a memory for storing tradeshow attendee information;

a transponder transceiver in communication with the memory; and

a transponder antenna in communication with the transponder transceiver for wirelessly communicating the tradeshow attendee information to the first reader when the transponder is within wireless communication range of the first reader antenna.

18. The tradeshow attendee information system set forth in claim 17, wherein the at least one transponder is at least partially powered by signals from an electromagnetic field associated with the first reader antenna when the transponder is within a predetermined distance of the first reader antenna.

19. The tradeshow attendee information system set forth in claim 17, the at least one transponder further including:

a battery for at least partially providing power to the memory, transponder transceiver, and transponder antenna.

20. The tradeshow attendee information system set forth in claim 12, the first reader including:

a reader transceiver in communication with the first reader antenna for receiving captured tradeshow attendee information; and

a host interface in communication with the reader transceiver for communicating the captured tradeshow attendee information to the first host.

21. The tradeshow attendee information system set forth in claim 12, the first host including:

a reader interface in communication with the first reader for receiving the captured tradeshow attendee information;

a storage device for storing the captured tradeshow attendee information; and

a processor in communication with the reader interface and the storage device for controlling the host and manipulating the captured tradeshow attendee information.