Pesonalisation of promotional offers
First Claim
Patent Images
1. A method of conducting a promotional offer, the method comprising steps of:
- defining the structure of a promotional offer having a plurality of associated parameters, one or more of which are unspecified or can be varied;
targeting one or more of a plurality of customers as recipients of the offer; and
distributing a record of the offer to the customers;
wherein one or more of the unspecified or variable parameters associated with the offer are individually assigned for one or more of the targeted customers to whom the record of the offer is distributed.
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Abstract
A promotional scheme involving the design, distribution and redemption of electronic coupons involves defining the structure of a promotional offer to be made to customers, in which the offer has associated parameters, one or more of which are unspecified or variable. The offer is targeted to customers, and one or more of the unspecified or variable offer parameters associated are finalised, either before or after distribution.
139 Citations
47 Claims
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1. A method of conducting a promotional offer, the method comprising steps of:
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defining the structure of a promotional offer having a plurality of associated parameters, one or more of which are unspecified or can be varied;
targeting one or more of a plurality of customers as recipients of the offer; and
distributing a record of the offer to the customers;
wherein one or more of the unspecified or variable parameters associated with the offer are individually assigned for one or more of the targeted customers to whom the record of the offer is distributed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method of conducting a promotional offer, the method comprising:
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defining the structure of a promotional offer to be made to a plurality of customers, the offer having a plurality of associated parameters, one or more of which are unspecified or can be varied;
wherein the unspecified or variable parameters are able to be individually assigned for one or more customers to whom a record of the offer is to be distributed.
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23. A method of conducting a promotional offer, the method comprising:
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distributing to one or more targeted customers a record of a promotional offer having a plurality of associated parameters; and
defining the values of one or more of the associated parameters for respective targeted customers, when requested by the respective customers;
wherein one or more of the parameters associated with the promotional offer are individually assigned to one or more of the targeted customers.
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24. A method of conducting a promotional offer, the method comprising:
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targeting one or more of a plurality of customers as recipients of a promotional offer having a plurality of associated parameters, one or more of which are unspecified or can be varied;
wherein one or more of the unspecified or variable parameters associated with the offer are individually assigned for one or more targeted customers to whom a record of the offer is to be distributed.
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25. A method of conducting a promotional offer, the method comprising:
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distributing to one or more targeted customers a record of a promotional offer having a plurality of associated parameters;
wherein one or more of the parameters associated with the promotional offer have been individually assigned to one or more of the targeted customers.
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26. A computer program product having a computer readable medium having a computer program recorded therein for deciding how to classify a sample in one of a number of predetermined classes, said computer program comprising:
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code means for defining the structure of a promotional offer having a plurality of associated parameters, one or more of which are unspecified or can be varied;
code means for targeting one or more of a plurality of customers as recipients of the offer; and
code means for distributing a record of the offer to the customers;
wherein one or more of the unspecified or variable parameters associated with the offer are individually assigned for one or more of the targeted customers to whom the record of the offer is distributed. - View Dependent Claims (42, 43, 44)
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27. Apparatus for conducting a promotional offer, the apparatus comprising:
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means for defining the structure of a promotional offer having a plurality of associated parameters, one or more of which are unspecified or can be varied;
means for targeting one or more of a plurality of customers as recipients of the offer; and
means for distributing a record of the offer to the customers;
wherein one or more of the unspecified or variable parameters associated with the offer are individually assigned for one or more of the targeted customers to whom the record of the offer is distributed. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 45, 46, 47)
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Specification