Methods and systems for marketing comparable products

• US 20030154129A1
• Filed: 11/05/2002
• Published: 08/14/2003
• Est. Priority Date: 02/12/2002
• Status: Abandoned Application

• Current Assignee: Capital One Financial Corporation
• Original Assignee: Capital One Financial Corporation
• Inventors: Goff, Joshua
• Application Number:
  US10/287,610
• Publication Number:
  US 20030154129A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0223 based on inventory
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods and systems consistent with the present invention enable a computing system to determine whether a user may purchase a first product. Further, a marketing value associated with the user is determined that reflects a likelihood of the user purchasing a second product which is comparable to the first product. Based on the marketing value, the computing system may generate an offer associated with the second product that and provide the offer to the user, wherein the offer includes a purchase incentive associated with the second product which may not otherwise be available to the user.

Claims

1. A method for providing offers associated with an offered product to a user, comprising:

determining whether the user may purchase a first product;

determining a marketing value associated with the user, wherein the marketing value indicates a likelihood of the user purchasing the offered product;

generating an offer associated with the offered product, which is comparable to the first product, based on the marketing value; and

providing the offer to the user, wherein the offer includes a purchase incentive which may not otherwise be available to the user.

6. The method of claim 1, wherein determining a marketing value associated with the user includes:

determining a marketing value for the user based on at least one of user profile information and information associated with the first product, wherein the marketing value represents a likelihood of the user purchasing the first product.

7. The method of claim 6, wherein determining a marketing value associated with the user further includes:

associating the user with one of a plurality of segments in a ranking data structure based on the marketing value, wherein each segment is associated with one or more other users with corresponding marketing values.

8. The method of claim 7, wherein determining a marketing value associated with the user further includes:

determining a return value for each of the segments, wherein each return value represents a monetary value that may be received if the offer is provided.

9. The method of claim 8, wherein generating the offer associated with the offered product includes:

generating the offer based on at least one of the marketing value, the return value associated with the segment corresponding to the user, and a cost of providing the offer to the user through a particular channel.

10. The method of claim 9, wherein the particular channel includes one of an electronic medium, a conventional mail services medium, and a telephonic medium.

11. The method of claim 1, wherein providing the offer includes:

providing an e-mail message to the user including content reflecting the offer associated with the offered product.

12. The method of claim 1, wherein providing the offer to the user includes:

providing a message including the offer associated with the offered product to the user, wherein the message is at least one of;

(i) an e-mail message,

(ii) a telephonic message, and

(iii) a paper based message.

13. The method of claim 1, wherein the benefit is one of a financial benefit and a process benefit.

14. The method of claim 13, wherein the financial benefit is one of a discount on a sale price of the offered product, an offer for a free product and/or service associated with a third party, a reduction in an interest rate corresponding to a financial loan for purchasing the offered product, and a free upgrade in additional features that may be available for the offered product.

15. The method of claim 13, wherein the process benefit is associated with a service that is not available to other users.

16. The method of claim 13, wherein the process benefit is one of an opportunity for the user to receive a service that is not available to other users, and an opportunity for the user to visit a business entity that provides the offered product during a time of day that one or more other users may not visit the business entity.

17. The method of claim 1, further including:

tracking a number of offers provided to the user; and

charging a merchant of the offered product a fee based on the number of provided offers.

18. The method of claim 1, further including:

tracking a number of offers associated with the offered product provided to a plurality of users; and

charging a merchant of the offered product a fee based on the number of provided offers.

19. The method of claim 1, wherein the first product is provided by a first manufacturer and the offered product is provided by a second manufacturer.

20. The method of claim 1, wherein the first and offered products are provided by a manufacturer.

2. The method of claim 2, wherein determining whether the user may purchase the first product includes:

receiving an indication that the user is considering to purchase the first product.

3. The method of claim 2, wherein the indication is received through at least one:

(i) an electronic medium,

(ii) a telephonic-based medium, and

(iii) a conventional mail medium.

4. The method of claim 2, wherein receiving an indication includes:

receiving an indication reflecting information provided by the user on an electronic document.

5. The method of claim 2, wherein the indication is included in at least one of:

(i) a loan application corresponding to the first product, and

(ii) information provided by a third party source.

21. A system for providing an offer to a user, comprising:

a memory including;

first program code configured to determine whether the user may purchase a first product,

second program code configured to a determine a marketing value associated with the user, wherein the marketing value indicates a likelihood of the user purchasing an offered product which is comparable to the first product,

third program code configured to generate an offer associated with the offered product based on the marketing value, and

fourth program code provide the offer to the user, wherein the offer includes a purchase incentive which may not otherwise be available to the user;

a processor for executing the first through fourth program code.

22. The system of claim 21, wherein the memory further includes:

fifth program code configured to track a number of offers provided to the user; and

sixth program code for charging a manufacturer of the offered product a fee based on the number of offers.

23. The system of claim 21, wherein the second program code configured to determine a marketing value associated with the user includes:

program code configured to determine the marketing value associated with the user based on at least one of user profile information and information associated with the first product, wherein the marketing value represents a likelihood of the user purchasing the offered product.

24. The system of claim 23, wherein the second program code configured to determine a marketing value associated with the user further includes:

program code configured to associate the user with one of a plurality of segments in a ranking data structure based on the marketing value, wherein each segment is associated with one or more other users with corresponding marketing values.

25. The system of claim 24, wherein the second program code configured to determine a marketing value associated with the user further includes:

program code configured to determine a return value for each of the segments, wherein each return value represents a monetary value that may be received if the offer is provided.

26. The system of claim 25, wherein the third program code configured to generate an offer associated with the offered product includes:

program code configured to generate the offer based on at least one of the marketing value, the return value associated with the segment corresponding to the user, and a cost of providing the offer through a particular channel.

27. The system of claim 26, wherein the particular channel includes one of an electronic medium, a conventional mail services medium, and a telephonic medium.

28. A system for providing an offer to a user, comprising:

a first computer system configured to provide information associated with a determination whether a user may purchase a first product; and

a second computer system configured to determine a marketing value for the user representing a likelihood of the user purchasing a second product which is comparable to the first product, generate an offer for the second product based on the marketing value, and provide the offer to the first computer system, wherein the offer includes information associated with purchase incentive which may not otherwise be available to the user.

29. The system of claim 28, wherein the first computer system provides the intention information via an electronic document that includes one or more queries for information on various characteristics of the first product the user may purchase.

30. The system of claim 28, wherein the second computer includes a data structure that contains a plurality of segments, wherein each segment is associated with one or more users having a corresponding marketing value representing a likelihood of the respective user purchasing the second product.

31. The system of claim 30, wherein the second computer is configured to associate the user with one of the plurality of segments based on at least one of profile information for the user and information associated with at least one of the first and second product.

32. The system of claim 29, wherein the electronic document is a loan application that is completed by the user.

33. The system of claim 28, wherein the second computer is configured to determine a marketing value for the user based on at least one of user profile information and information associated with at least one of the first and second product.

34. The system of claim 28, wherein the second computer is configured to associate the user with one of a plurality of segments in a ranking data structure based on the marketing value, wherein each segment is associated with one or more other users with corresponding marketing values.

35. The system of claim 34, wherein the second computer is configured to determine a return value for each of the segments, wherein each return value represents a monetary value that may be received if the offer is provided.

36. The system of claim 35, wherein the second computer is configured to generate the offer based on at least one of the marketing value, the return value associated with the segment corresponding to the user, and a cost of providing the offer through a particular channel.

37. The system of claim 36, wherein the particular channel includes one of an electronic medium, a conventional mail services medium, and a telephonic medium.