Individualized product information display system

• US 20030160809A1
• Filed: 02/11/2003
• Published: 08/28/2003
• Est. Priority Date: 12/29/1999
• Status: Abandoned Application

• Current Assignee: Gilbarco Incorporated (Vontier Corp.)
• Original Assignee: Gilbarco Incorporated (Vontier Corp.)
• Inventors: Marion, Kenneth O.
• Application Number:
  US10/361,978
• Publication Number:
  US 20030160809A1
• Time in Patent Office: Days
• US Class Current: 715/700
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2380/04 Electronic labels

Abstract

An information display system provides individualized pricing or advertising information to one or more customers in response to receiving identifying customer information associated with each individual customer. The system includes one or more information display units (IDUs) and one or more customer information input devices (CIIDs), along with a control system for coordinating the operation of the CIIDs and the IDUs. Each CIID is associated with one IDU or grouping of IDUs, with no IDU associated with more than one CIID. Each CIID and its associated IDUs are mounted proximate to a given product or display area. Before customer information associated with an individual customer is received through a given CIID, its associated IDUs display default pricing and advertising information under direction of the control system. When the control system receives individual customer information through a given CIID, the control system determines individualized pricing and advertising based on the individual customer information and causes the IDUs associated with the given CIID to display this individualized information. The information display system includes customer-carried devices, either transmitters or information cards for transferring their individual customer information to the CIIDs. The information display system further includes shopping carts adapted to receive individual customer information from either the customer-carried transmitters or information cards, and to subsequently transfer this information to the CIIDs. By issuing the customer-carried information devices to customers having membership in a given store'"'"'s loyalty program, the store can offer sophisticated and individualized, multi-level pricing and promotional information to member customers as they browse the various product display areas.

Claims

1. An information display system comprising:

an information display unit for providing pricing information to a customer proximate said information display unit;

a customer information input device for receiving customer information associated with the proximate customer; and

a control system operatively associated with said information display unit and said customer information input device and adapted to receive the customer information through said customer information input device and change the pricing information on said information display based on the customer information.

2. The information display system of claim 1 wherein said control system is further adapted to display default pricing information on said information display unit before receiving the customer information and to display changed pricing information on said information display unit in response to receiving the customer information.

3. The information display system of claim 2 wherein the changed pricing information is based on a loyalty benefit associated with the proximate customer.

4. The information display system of claim 3 wherein the changed pricing information is based on the loyalty benefit, with the loyalty benefit corresponding to one of a multiple number of loyalty program membership levels, each level having different discount eligibility.

5. The information display system of claim 3 wherein said control system receives the loyalty benefit as a part of the customer information received through said customer information input device.

6. The information display system of claim 3 wherein said control system reads the loyalty benefit from an associated database based on the customer information received through said customer information input device.

7. The information display system of claim 2 wherein said control system is further adapted to revert from displaying the changed pricing information on said information display unit back to displaying the default pricing information on said information display unit after a defined interval of time.

8. The information display system of claim 1 wherein said control system is further adapted to display default pricing information on said information display unit before receiving the customer information and to display individualize advertising information on said information display unit in response to receiving the customer information.

9. The information display system of claim 1 wherein said control system is further adapted to display default advertising information on said information display unit before receiving the customer information and to display changed advertising information on said information display in response to receiving the customer information through said customer information input device.

10. The information display system of claim 9 wherein the changed advertising information is based on a purchasing profile associated with the proximate customer.

11. The information display system of claim 10 wherein said control system receives the purchasing profile as a part of the customer information received through said customer information input device.

12. The information display system of claim 10 wherein said control system reads the purchasing profile from an associated database based on the customer information received through said customer information input device.

13. The information display system of claim 1 wherein said information display unit is proximate to a product or service display area.

14. The information display system of claim 1 wherein said information display unit is mounted to a shelf.

15. The information display system of claim 1 wherein said customer information input device is proximate to said information display.

16. The information display system of claim 1 wherein said customer information input device includes a wireless transceiver for receiving a wireless signal containing the customer information from a customer-carried transmitter.

17. The information display system of claim 16 wherein said wireless transceiver in said customer information input device emits an interrogation signal used to supply power to said customer-carried transmitter and said customer-carried transmitter is a passive RF transponder.

18. The information display system of claim 16 wherein said customer carried transmitter is an active RF transponder adapted to transmit a wireless signal containing the customer information to said wireless transceiver in said customer information input device without need for first receiving an interrogation signal.

19. The information display system of claim 16 wherein said control system is further adapted to display default pricing information on said information display unit before the customer-carried transmitter enters a defined reception range of said customer information input device and to display changed pricing information on said information display when the customer-carried transmitter enters the defined reception range of said customer information input device.

20. The information display system of claim 19 wherein said control system is further adapted to revert from displaying the changed pricing information on said information display unit back to displaying the default pricing information on said information display unit after the customer-carried transmitter is removed from the defined reception range of said customer information input device.

21. The information display system of claim 1 wherein said customer information input device includes a card reader adapted for reading the customer information from a customer-carried card.

22. The information display system of claim 21 wherein the card reader is a magnetic card reader.

23. The information display system of claim 21 wherein the card reader is an electronic card reader.

24. The information display system of claim 21 wherein the card reader is an optical card reader.

25. The information display system of claim 1 wherein said customer information input device includes a keypad for inputting customer information.

26. The information system of claim 1 wherein said information display unit is further adapted to provide an audible alert when the changed information is received from said control system.

27. The information system of claim 1 wherein said information display unit is further adapted to provide a visual alert when the changed information is received from said control system.

28. The information display system of claim 1 further comprising a shopping cart including:

a cart-mounted customer information input device for inputting the customer information;

a cart-mounted transceiver for transmitting the customer information received through said cart-mounted customer information input device; and

a cart-mounted power source for powering said cart-mounted customer information input device and said cart-mounted transceiver;

wherein said shopping cart is adapted to first receive the customer information through said cart-mounted customer information input device and then subsequently transmit the customer information to other said customer information input device.

29. The information display system of claim 28 wherein said control system is further adapted to display default pricing information on said information display unit before said shopping cart enters a defined reception range of said customer information input device and to display changed pricing information on said information display when said shopping cart enters the defined reception range of said customer information input device.

30. The information display system of claim 28 wherein said control system is further adapted to revert from displaying the changed pricing information on said information display unit back to displaying the default pricing information on said information display unit after said shopping cart is removed from the defined reception range of said customer information input device.

31. The information display system of claim 28 wherein said cart-mounted customer information input device includes a wireless transceiver for receiving a wireless signal containing the customer information from a customer-carried transmitter.

32. The information display system of claim 28 wherein said cart-mounted customer information input device includes a card reader adapted for reading the customer information from a customer-carried card.

33. The information display system of claim 28 wherein said cart-mounted customer information input device includes a keypad adapted for entering the customer information.

34. The information display system of claim 28 wherein said control system is adapted to transmit customer loyalty and credit information to said shopping cart in response to receiving a wireless signal containing customer indicia from said shopping cart.

35. An information display system comprising:

a plurality of information display units for providing individualized pricing information to a plurality of customers;

a plurality of customer information input devices with each one of said plurality of customer information input devices adapted for receiving customer information associated with a proximate customer and positioned proximate to a different one or several of said plurality information display units;

a control system operatively associated with said plurality of information display units and said plurality of customer information input devices and adapted to display individualized pricing information on one or more of said plurality of information display units based on individual customer information received through one or more of said customer information input devices.

36. The information display system of claim 35 wherein the individualized pricing information is based on a loyalty benefit associated with the customer information.

37. The information display system of claim 35 wherein the customer information received for an individual customer through one of said plurality of customer information input devices includes the loyalty benefit.

38. The information display system of claim 35 wherein the control system obtains the loyalty benefit for an individual customer from an associated database based on the customer information received through one of said plurality of customer information input devices.

39. The information display system of claim 35 wherein the control system is further adapted to display individualized advertising information on one or more of said plurality of information display units based on customer information received through one of said plurality of customer information input devices.

40. The information display system of claim 35 wherein said plurality of customer information input devices each include a wireless transceiver adapted for receiving a wireless signal containing the customer information from a customer-carried transmitter.

41. The information display system of claim 35 wherein said plurality of customer information input devices each include a wireless transceiver adapted for receiving a wireless signal containing the customer information from a shopping cart adapted to transmit the wireless signal.

42. The information display system of claim 35 wherein said plurality of customer information input devices each include a card reader adapted for reading the customer information from a customer-carried card.

43. The information system of claim 35 wherein said plurality of information displays unit are further adapted to provide an audible alert when the changed information is received from said control system.

44. The information system of claim 35 wherein said plurality of information display units are further adapted to provide a visual alert when the changed information is received from said control system.

45. A method of displaying individualized pricing and advertising information to a customer comprising:

displaying default pricing and advertising information on an information display unit mounted proximate to a given product;

receiving customer information associated with a customer proximate to the given product;

determining a loyalty benefit associated with the customer based on the received customer information;

determining updated advertising information of specific interest to the customer based on the received customer information;

calculating updated pricing information based on the loyalty benefit; and

displaying the updated pricing and advertising information on said information display.

46. The method of claim 45 wherein the receiving step uses a customer information input device mounted proximate to said information display unit and adapted to receive a wireless signal containing the customer information.

47. The method of claim 46 wherein the customer carries a wireless transmitter adapted to transmit the wireless signal containing the customer information to said customer information input device.

48. The method of claim 46 wherein the customer operates a shopping cart adapted to transmit the wireless signal containing the customer information to said customer information input device.

49. The method of claim 45 wherein the receiving step uses a customer information input device mounted proximate to said information display unit and adapted to read the customer information from a customer-carried card.

50. The method of claim 45 wherein the receiving step uses a customer information input device mounted proximate to said information display unit and adapted to receive customer information input by the customer via an associated keypad.

51. A method of displaying individualized advertising information to a customer comprising:

displaying default pricing information on an information display unit mounted proximate to a given product;

receiving customer information associated with a customer proximate to the given product;

determining advertising information of specific interest to the customer based on the received customer information; and

displaying the advertising information on said information display.

52. The method of claim 51 wherein the received customer information includes product preference information.

53. The method of claim 51 wherein product preference information for the customer is stored in a database and accessed based on the received customer information.